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DailyTech sits down and gets the scoop on the latest offerings from server industry leader Microsoft

DailyTech chronicled Microsoft's Windows Server Solutions group's work on upcoming products poised to strike in the home, small and mid-sized business markets.  Microsoft in essence is growing new server business where no cohesive efforts -- only proprietary solutions, or in many cases no solutions at all -- previously existed.  Where the article detailed the efforts in a digested news form, the following is the unabridged original interview with Joel Sider, Senior Product Manager of the Windows Server Solutions group.

(On Windows Small Business Server and Essential Business Server)

DailyTech: Who do you see as your biggest competitor and what would you say your biggest challenge is in the small/midsize business server markets?

Joel Sider, Senior Product Manager of the Windows Server Solutions group: In small business the biggest competition, per se, is no server infrastructure at all. Small businesses typically have no IT staff, and are often reliant on consultants or solution providers. We want to help small businesses – and the consultants that work with them – understand and take advantage of all-in-one IT that will help them be more secure, increase productivity and grow the business. The biggest challenge for us may be creating awareness. This holds true in the midmarket, too. Mid-sized organizations have been historically under-served by the industry. They commonly pay the most for software and struggle to make enterprise software work for them. They often have very few IT professionals asked to do everything a big enterprise IT staff does. By streamlining setup and centralizing most IT management into one view, Essential Business Server is aimed at solving this. SBS and EBS are both priced for small and mid-size IT budgets, too, offering savings of 30%-45% versus buying the Solutions’ component products separately.

DailyTech: It looks like an emphasis in the new products is security.  Obviously for businesses this is a tremendous concern, but something most wish they did not have to devote as much resources to, whether they admit it or not. How do you see these products helping with that?

Mr. Sider: There’s no question security is a big concern for companies of all sizes. A big focus of both SBS and EBS is making IT setup easier, whether it’s done by a solution provider or an IT staffer, and consolidating most IT tasks into one place. Both Solutions provide security status and monitoring in one place, so IT managers can easily view and address security issues quickly and easily, whether its data protection, updates, anti-virus, messaging security, etc. EBS has a dedicated security server as part of its 3-box setup. SBS 2008 also includes trial versions of OneCare for Server and Forefront Security for Exchange.

DailyTech: Can you comment on some of your major third party supporters? (We) see Symantec and Computer Associates are onboard, any other names (our readers) should know about?

Mr. Sider: As part of the focus on bringing it all together for IT managers, both SBS and EBS are extensible, meaning third party software vendors can easily make their applications manageable within the solutions’ unified administration consoles. For example, at the Microsoft Worldwide Partner Conference earlier this month CA, Citrix Systems, Symantec Corp. and Trend Micro were demonstrating how their applications will work this way with EBS. More are coming on board.

DailyTech: Aside from security what are the biggest features in SBS and EBS that will benefit the business community?

Mr. Sider: A big benefit of both is that they will help small and midsized companies get control of IT and, as a result, be able to roll out business applications that will really help move business forward. The Premium Edition of both solutions include an additional copy of Windows Server with SQL Server, providing an ideal platform for business applications, such as the more than 160 applications already certified to run on Windows Server 2008.

Another important feature in both is Remote Web Workplace, which provides a great way for employees to stay connected and collaborate when they are outside of the office.

DailyTech: Does Microsoft have plans to integrate digital conference calls/VoIP calls and business IM into these products? If so succinctly describe, please...

Mr. Sider: These aren’t part of SBS or EBS, but many companies or solution providers will integrate them on the Solutions platforms.

DailyTech: Who will be receiving the Release Candidate 1 of these products/what is the availability?

Mr. Sider: We just made the Release Candidate 1 versions of both SBS and EBS publicly available. Those interested should visit www.MultiplyYourPower.com and go to the Public Preview page. Both products are moving closer to finalization and we recently announced that both will launch and be widely available on Nov 12.

(On Windows Home Server)

DailyTech: What’s the major focus for the WHS team now that the file corruption challenge has been overcome?

Mr. Sider: Planning and development for future updates and versions is under way.  On the marketing front we’ll be doing a lot to grow awareness for Home Server.  It is a new product category, so our efforts will center around education and explaining how it will help consumers protect, organize and share their growing archives of digital media.  There are online campaigns, webinars, a lot of involvement in industry and company events, and more.  We’re part of Microsoft’s overall consumer marketing, of course, and we’ll do more to highlight that Home Server is ideal for home-based businesses, too.  There is a fantastic community of enthusiasts formed around Windows Home Server that is helping us build the category.  The product web site and the Windows Home Server team blog are two places to keep up on all things Windows Home Server.  HP also has a great, new community for the MediaSmart Server.  

DailyTech: What new hardware/software from partners for WHS is noteworthy?

Mr. Sider: In addition to HP’s MediaSmart Server, the Fujitsu-Siemens SCALEO and Tranquil PC’s Home Servers are great products, available in Europe and the UK.  A variety of system builders offer Home Server systems now, such as Norco and Hush. 

There is a good listing of software Add-ins on We Got Served, which is always on the cutting edge of Home Server news, reviews and guidance.  Some of the more popular software Add-Ins include Webguide for remote media streaming from Home Server, TV Manager for Windows Media Center integrations, Avast for security, Whiist for personal web sites, Proxure Keepvault for online backup and mControl for home automation.

(Closing Comments)

DailyTech:  We appreciate your time, Mr. Sider.  In closing, what is your group's overall philosophy/focus in approaching the complex small-scale server market?  Where are you headed?

Mr. Sider: Our mission is to take Windows Server and other enterprise technologies and create products catered to the needs of specific customer segments, e.g. home consumers, small business and mid-sized organizations. Microsoft now has a range of server solutions that span from the home (Windows Home Server) all the way to the biggest enterprise (Windows Server Datacenter.)

For small and mid-sized companies, we have built on the success of Small Business Server to create a “family” of solutions called Windows Essential Server Solutions, consisting of 2 upcoming products: Small Business Server 2008 and Essential Business Server 2008. The main philosophy with Windows Essential Server Solutions is to provide ready-made IT infrastructure that these under-resourced smaller companies can easily implement and manage. We want to make the benefits of enterprise IT accessible and affordable for small and mid-sized companies.



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Woah!
By StevoLincolnite on 7/28/2008 10:55:28 AM , Rating: 2
Nice work, Probably one of the better publications I've seen for awhile on Daily tech that adheres to my own personal tastes.

Detailed and answered my questions!

Now it would be awesome for Microsoft to create an "Operating System" - Which is based on Windows XP/Vista but targeted at the pure gamer.




RE: Woah!
By Spivonious on 7/28/2008 11:03:38 AM , Rating: 3
quote:
Now it would be awesome for Microsoft to create an "Operating System" - Which is based on Windows XP/Vista but targeted at the pure gamer.


It's called the Xbox 360.


RE: Woah!
By Clauzii on 7/28/2008 11:19:12 AM , Rating: 2
I didn't know that XBox360 was run on a XP kernal.. Enlighten me!


RE: Woah!
By Urbanmech on 7/28/08, Rating: 0
RE: Woah!
By StevoLincolnite on 7/28/2008 11:41:16 AM , Rating: 1
They loose money on every Console made currently, With Gaming on the PC you still have to buy windows, plus a bunch of other Microsoft Software like Direct X.

It's a "Wish" for it to happen.

But I rather play at better image quality settings with better performance on the PC than the Xbox, which only happens if the game is ported to the PC platform, otherwise I get the game for my Xbox, sometimes I get the game for both platforms so I can play against friends, and use the PC for internet gaming.


RE: Woah!
By HinderedHindsight on 7/28/2008 1:18:58 PM , Rating: 4
quote:
They loose money on every Console made currently, With Gaming on the PC you still have to buy windows, plus a bunch of other Microsoft Software like Direct X.


But they make it back in licenses. They also see a diminishing future for PC gaming vs console gaming. With a lot of developers blaming warez for lost sales due to the open and accessible nature of PC's, Microsoft probably sees bigger opportunities in the console market. In a console, they have the potential for complete content control, which appeases developers.

The other favorable point for a closed box architecture is that they have control over the experience while accessing a wider market. With a console, you can insure to a very high degree that when someone picks up a game, they will enjoy it. You don't have that same level of assurance with a PC. And let's face it, most people who play games are not people who want to become experts in the hardware.

I'm not saying PC gaming will go away, but Microsoft certainly has gained access to a larger more generalized market with a closed box console.

I'm just surprised they haven't gone the Mac route and started inching toward closed box PCs.


RE: Woah!
By erwos on 7/28/2008 1:29:02 PM , Rating: 2
They stopped losing money on a per console basis quite a ways back - almost a year ago, I think.

In fact, the Xbox group just had their first profitable year.


RE: Woah!
By StevoLincolnite on 7/28/2008 1:45:27 PM , Rating: 3
Yeah I already knew this, It's good news that the games are coming out for the Xbox, but I can't feel as if all the Good PC Games, minus StarCraft 2, Diablo 3 are just Ports.

Crysis is getting "Revamped" and placed on the consoles, which is good to see, but I probably feel less of that "Fuzzy feeling" because I have spent a few grand on my system and can play top-notch games in all the graphical glory.


RE: Woah!
By Spivonious on 7/28/2008 3:14:57 PM , Rating: 2
It's actually a heavily modified Windows 2000 kernel.


RE: Woah!
By Clauzii on 7/29/2008 1:58:38 PM , Rating: 2
Thanks :)


RE: Woah!
By deeznuts on 7/28/2008 2:26:08 PM , Rating: 2
quote:
It's called the Xbox 360.


Well the WHS team needs to be put on the RROD case then! Zing!

I just bought a 360, so I hope they've improved it, I definitely don't want to be one that has to warranty my console, but I hear a bit less of it, so fingers crossed.


marketing
By Screwballl on 7/28/2008 1:10:13 PM , Rating: 4
This sounded more like a political marketing then an interview... they side stepped the answers the best way they knew how...
What is your biggest competitor... rather than say Linux based servers or something to that effect, he came up with some answer that was not even relating to the question.




RE: marketing
By rtrski on 7/28/2008 1:35:57 PM , Rating: 3
I don't know...in the small business market, the competitor probably is "no product". I'd have to think that was a rather honest answer. Why admit your competitor is a zero-charge (but if things go wrong, likely not zero-cost) alternative and make people then wonder "what makes you think you can create a market where none exists?". I'd have found it more disingenuous to claim there was a market of X other products and now they're suddenly going to get beau coup share of it.

Everyone gives MS grief for being a 'follower' and 'me-too' copycat (Zune, Vista UI vs. Mac OS, etc) yet when they openly state they're trying to create a product to serve a perceived, unaddressed market in the smaller business segments where no coherent alternative IT application suite exists, you beat them up for not acknowledging 'competition'. Catch-22 in Redmond, as usual.


RE: marketing
By Screwballl on 7/28/2008 3:20:59 PM , Rating: 2
If the real competition was really "no product" then it is not really competition, just modifying an existing product to create a new "perceived" market, when in reality it already exists.
Microsoft is trying to claim an area where no market exists yet it has existed for decades now under the various linux/unix names. Especially nowadays as easy as it is for a home user or small business user to setup Ubuntu server for the same if not better solution for just what MS is claiming here. When the support may end up either a local IT guy or searching the online forums for whatever is needed, you have the support of thousands if not millions of linux programmers compared to what, 2 or 3 at Microsoft and a charge per incident like the rest of their OS's?
Perception is the big word here as they are claiming to serve an untapped market when all they are really doing is charging money for something that Linux has done for some time now for free or low cost. All they are doing is adding a few programs into their WHS and calling it a new name, following in the Vista namesake: Home, Home Premium, Business, Ultimate and so on.
Another part of it is that most true small businesses look for the cheapest or easiest route... and going with some thousand dollar "small business" suite from Microsoft does not fit into that realm.


RE: marketing
By Lifted on 7/29/2008 12:33:01 AM , Rating: 2
quote:
Especially nowadays as easy as it is for a home user or small business user to setup Ubuntu server for the same if not better solution for just what MS is claiming here.


You have clearly never done any small business consulting if you dare make a comment like this. These folks can't configure their email client to handle a pop account, and you're claiming they can easily install a server. Get real.

I predict 99.99999% of people who aren't consultants will have a heck of a time setting it up properly, securely, etc., and perhaps 50% of consultants will have them same problem since they are not qualified and/or assume they know already know everything so they don't bother learning about it.


RE: marketing
By wetwareinterface on 7/31/2008 7:57:51 AM , Rating: 2
what he meant was that, by market share, the biggest competitor to a Microsoft server product in the small business and mid sized business space is no product at all, or a product that was designed for use in large it infastructures that requires a large staff to manage and maintain which doesn't work for a small it deptartment of 1-5 guys.

he didn't say linux doesn't exist, or is also competing there he said, that Microsoft's largest challenge is either the wrong product for the size of the support staff (even microsoft's own products in a lot of cases) or no product and no intention of using a server product.

and in case you missed the point of the newer server offerings from redmond they are tailored to be easy to setup and easy to maintain and include a targeted set of functionality. ubuntu server is none of that. it's a pain to get going, a real pain to configure PROPERLY, comes with no features to make it easy for a novice it shop to deal with, and if something goes horribly wrong you have no one to offer you support.

sure for a home hobbyist user talking out his ass or for a 5+ year veteran it is manageable and can be done. for a business with 10 employees and no it staff and no hope of affording qualified personel to deal with linux it is not even an option


Answer me this question:
By MFK on 7/29/2008 2:26:12 AM , Rating: 2
Why does Windows Home Server exist?

What was wrong with shared network drives or just sharing folders in general running on dedicated server-PCs running XP or Vista systems?

I mean except for the fact that it can hide two drives as one, what else is the appeal of for that piece of software?

I dont mean to bash Microsoft, I'm asking an honest innocent question!




By wetwareinterface on 7/31/2008 7:45:37 AM , Rating: 2
backup important files to a server as they are changed
remote over the web access of your files at home that was especially easy to set up and configure.
built in web server that was easy to configure and has a nice walkthrough wizard.


RE: Answer me this question:
By noirsoft on 8/1/2008 1:48:44 AM , Rating: 2
quote:
what else is the appeal of for that piece of software?


You miss 99% of the point. For the target customer, WHS is not "a piece of software" -- it is a hardware/software combo that works out of the box with little to no configuration. Pure software solutions, like a dedicated windows box or a linux server, require much more setup and maintenance.


"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs














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