PS3 significantly helping European Blu-ray Disc cause

The Sony PlayStation 3 isn’t only a powerful piece of gaming hardware; it’s also one of the best Blu-ray Disc players currently on the market. PlayStation 3 owners are well of this fact, and may likely be using the console as a part-time HD movie player.

Following the North American release of the PS3 in November 2006, Blu-ray movie sales surged significantly – making up for ground lost to the more economical HD DVD standard. A similar trend is now occurring in Western Europe, where the PlayStation 3 launched on March 23.

According to data from the Blu-ray Disc Association, as cited by Pocket-lint, HD DVD comfortably outsold Blu-ray Disc up until the launch of the PS3. In the week immediately after the console’s European launch, Blu-ray discs accounted for almost 87% of all HD disc sales, and not since trailed HD DVD sales.

Recent weekly figures from Europe put Blu-ray sales three times greater than that of HD DVD, with the now-leading format accounting for 64 percent of the total volume in 2007. The quick turn of the tide, however, reflects how easily it is to sway favor in a still relatively small niche market.

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

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