Mark Rein continues his discussion on what's wrong with the PC gaming industry

The last time we heard from Mark Rein, he was laying into Intel for the proliferation of "sub par" integrated graphics controllers on notebooks and desktops. He pointed at Intel's lack of motivation to design a graphics controller to rival NVIDIA or ATI has forced game developers to "dumb down" their games to cater to the lowest common denominator. This of course takes resources away from developing top-notch games. Mark Rein is on his soap box again and this time he is pointing his fingers at the retail industry.

With the big money being in console games, retailers have been giving the most attention to console while neglecting PC games. Rein again falls back to criticizing Intel for the position that PC gaming is in right now. "The problem is it's very hard to take a game that's designed for PS3 and Xbox 360 - where the big money is now - and make it run on a graphics card that isn't capable of rendering even what a third of what those things do," said Rein. You know there's an industry-wide problem when your average Joe walks into a store to buy a game for his brand new Dell or Gateway PC and then gets home to find out that he's playing a slide show with awful graphics.

Rein feels that things may change for the better with Vista as Microsoft pushes its gaming initiative further and promotes its Live Anywhere service which will allow PC gamers to play alongside their console brethren. Rein added, "We'll get a really nice performance boost and get closer to the theoretical limits of the hardware, in much the same way that when you build a console you're much closer to the iron than you are normally on a Windows system. That difference is slowly melting away with Vista so we absolutely applaud that."

Vista may be the next greatest thing for Windows-based operating systems, but it's a tall order to say that it will turn around the PC gaming landscape. Intel's next generation integrated graphics solutions will surely pack a bit more firepower, but it still won't be enough to power today’s high-end games (let alone future titles). The only way that we're going to see any progress is through consumer education when it comes to PC graphics solutions.

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs

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