The last time we heard from Mark Rein, he was laying into Intel for the
proliferation of "sub par" integrated graphics controllers on
notebooks and desktops. He pointed at Intel's lack of motivation to design a
graphics controller to rival NVIDIA or ATI has forced game developers to
"dumb down" their games to cater to the lowest common denominator.
This of course takes resources away from developing top-notch games. Mark Rein
is on his soap box again and this time he is pointing his
fingers at the retail industry.
With the big money being in console games, retailers have
been giving the most attention to console while neglecting PC games. Rein again
falls back to criticizing Intel for the position that PC gaming is in right
now. "The problem is it's very hard to take a game that's designed for PS3
and Xbox 360 - where the big money is now - and make it run on a graphics card
that isn't capable of rendering even what a third of what those things
do," said Rein. You know there's an industry-wide problem when your
average Joe walks into a store to buy a game for his brand new Dell or Gateway
PC and then gets home to find out that he's playing a slide show with awful
Rein feels that things may change for the better with Vista
as Microsoft pushes its gaming initiative further and promotes its Live Anywhere service
which will allow PC gamers to play alongside their console brethren. Rein
added, "We'll get a really nice performance boost and get closer to the
theoretical limits of the hardware, in much the same way that when you build a
console you're much closer to the iron than you are normally on a Windows
system. That difference is slowly melting away with Vista so we absolutely
Vista may be the next greatest thing for Windows-based
operating systems, but it's a tall order to say that it will turn around the PC
gaming landscape. Intel's
next generation integrated graphics solutions will surely pack a bit more
firepower, but it still won't be enough to power today’s high-end games (let
alone future titles). The only way that we're going to see any progress is
through consumer education when it comes to PC graphics solutions.
quote: "The problem is it's very hard to take a game that's designed for PS3 and Xbox 360 - where the big money is now - and make it run on a graphics card that isn't capable of rendering even what a third of what those things do," said Rein.