Electric VW Golf Coming to U.S. in 2013
March 16, 2012 12:34 PM
It will launch in Europe around the same time as well
Volkswagen of America has announced its first entry into the electric vehicle (EV) market, the Volkswagen Golf, which is expected to make an appearance in late 2013.
The 2014 all-electric VW Golf will make its way to the United States and Europe late next year as part of Volkswagen's goal of making 3 percent of its vehicles hybrids and all-electric by 2018.
Volkswagen has been
slow to move into the EV market
because it typically focuses on diesel cars as a way of offering automobiles with a good fuel economy. However, VW recognizes that customers want a variety of options, and the automaker wants to meet those demands.
"It's a fundamental part of our powertrain strategy, but sometimes it's good to be a little more steady in terms to the approach to the market," said Jonathan Browning, VW of America's president.
VW has introduced a few hybrids and electric concepts in the recent past, including the
2012 Passat TDI
, which offers 31 mpg city and 43 mpg highway, and the electric
concept version of the E-Up!
, which has an 18 kWh lithium-ion battery pack offering a driving range of 62 miles.
At the North American International Auto Show (NAIAS) this past January, Volkswagen introduced the
Jetta Hybrid and all-electric E-Bugster concept
. The Jetta Hybrid offers a 1.4-liter turbocharged four-cylinder engine that generates 150 HP and 184 lb-ft of torque, and will go on sale in November. The gasoline engine is combined with a 27 kWh electric motor and lithium-ion battery pack. The E-Bugster, on the other hand, has a 695-pound lithium-ion battery pack to power a 114 HP electric motor for a 100-mile driving range.
VW will most likely offer the all-electric Golf to specific markets before selling it nationwide.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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