EBay is working hard to succeed in a very touch Chinese auction market
EBay recently announced plans to shut down its main auction web site in China while entering into a joint venture with Tom Online, an Internet company based in Beijing. The online auctioneer powerhouse will pay around $40 million to claim a 49 percent stake in Tom Online, according to those familiar with the negotiations. All revenue and profits will be split among the two companies according to their stakes in the venture.
EBay has already spent hundreds of millions while trying to arrange itself in China. Although the Chinese market has seen continued growth for years, the company has had difficulties successfully cracking the market. EBay has been operating in China since March 2002. The company pulled out of the Japanese market in 2002 after not being able to compete the way it wanted against Yahoo Japan.
Analysts have said that the move is not a surprise and it is an unofficial admission that EBay has failed in China. EBay started out as the main player in the Chinese auction market in 2003 but lost its dominance as alternatives to EBay were launched. By 2005, EBay had a 43 percent share, while Taobao, Ebay's main rival at the time, had a 59 percent share of the auction market.
The joint venture web site will be launched in 2007.
"I modded down, down, down, and the flames went higher." -- Sven Olsen
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