Wireless
subscribers in the European Union now have the ability to ask their
mobile phone carrier to disconnect their service if they rack up too
many data charges -- a 50-euro cap is instituted before a warning and
disconnection occurs.
Phone providers also must inform
subscribers when their subscription
reaches 80% of its maximum capacity. The new cap officially
started on March 1.
Phone
companies have the choice of altering the cap amount, depending on
what consumers want. The new cap now offers additional
transparency and consumer protection, according to the EU, which the
Digital Agenda Commissioner has worked for along with the European
Parliament and EU Council of Ministers.
Wireless providers in
North America and Europe have been criticized for a number of
different issues, including unfairly raising costs and adding even
more fine print to trap subscribers. These new rules limit per
megabyte download charges to remain 1€ per MB -- with the price
mandated to drop in 2011 and 2012 -- as the EU seeks more control of
the mobile market.
"Protection against data roaming bill
shocks is a useful
step towards building customers' confidence to use mobile
networks to surf the Internet when traveling around Europe,"
said Neelie Kroes, European Commissioner for Digital Agenda.
“Such confidence is essential if people and businesses are to use
the internet to its full potential."
If a company
violates a pre-arranged agreement with a subscriber, possible
sanctions and monetary fines will be handed out by national
regulators.