Print 16 comment(s) - last by Miqunator.. on Aug 14 at 11:29 AM

EA promises to stand by physical game sales

The gaming industry is facing an increasingly difficult road to making money. Game sales continue to decline as more and more gamers migrate to mobile gaming and online social games. EA COO Peter Moore recently stated that within a few years the company expects digital downloads of its games to overtake sales of boxed versions.  
Moore also noted that the company is focused on expanding its array of mobile and free-to-play products. EA publishes some of the most popular games on the market including the “Battlefield” franchise, “Madden NFL”, “Star Wars”, and countless others.
The “Star Wars” MMORPG isn't dong well and will move to a free-to-play model. It was reported earlier this year that the game lost 25% of its subscribers.
"There will come a point, whether it is two or three years from now, when we say. 'We are doing more in digital media now than we are in physical media,' and it's clearly ... not far away," Moore said. Moore pointed out that EA's digital revenue had increased to $1.3 billion in the previous 12 months.

EA's Peter Moore
Moore also noted, "This fiscal year we have 41 social mobile and free-to-play games on the slate, and later in the year we might make announcements about more games coming."
Many game publishers and developers are increasingly moving to free-to-play models for video games. These games are free to download and play, but players have the ability to purchase in game items to increase their capability in the game such as different weapons and armor.
Moore says that EA is expecting $2.6 billion in revenue globally with $1.7 billion of that amount from digital products during fiscal year ending in March 2013. He also reported that EA's digital revenue increased 55% during Q1 despite total revenue declining.
Moore said, "We will never abandon physical media. As long as the consumer wants to buy something on a disc, we will be there to offer it."

Source: Reuters

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But not from EA
By Mitch101 on 8/13/2012 10:11:47 AM , Rating: 3
Steam absolutely and maybe just maybe Microsoft has a shot going forward with Windows 8 market place but time will tell.

Most of my friends have sold off their boxed games and moved onto steam. The game patching alone is worth it. I did EA for one game but even then I like to get my EA stuff from Steam. Most of the people I know don't pay full price they wait till the sales then hoard up on games till the next sale.

DLC content is sometimes really good and nice not to have to search for it or know whats been released.

Boxed will be for those who have limited bandwidth and maybe those who resell their titles.

RE: But not from EA
By MightyAA on 8/13/2012 10:45:57 AM , Rating: 3
I think you guys are missing the point... When they say shifting toward digital, I don't think they mean digital distribution of box games. I believe they are talking about sort of 'evolving' type games where you download the basic game for free and then can buy additional content and do forth.

So, I think in terms of a game like Battlefield. The free would have the base weapons, and base maps. If you want upgrades, you'll have to upgrade your account. If you want new maps, you'll have to purchase those too. Bundles and whatnots. And they'll release additional content at a steady rate... (so basically the free is a beta version and seriously nerfed so content payers can dominate you, thus making you angry enough to pay for the upgrades...) EA; its about the money.

RE: But not from EA
By Mitch101 on 8/13/2012 10:56:30 AM , Rating: 3
LOL That should be EA's new catch phrase.

EA Sports - Its in the Game.
EA - Its about the Money!

What you describe is very similar to Steam and DLC or basically add ons you can purchase for certain games like guns, characters, maps, etc. But I agree paid cheats to have superior weapons is bad for gameplay.

I don't think EA will ever have free games its not in their new slogan. Its about the Money.

RE: But not from EA
By Flunk on 8/13/2012 11:07:06 AM , Rating: 2
EA's catchphrase has been "Give me more money" for years. I would say that they're the least scrupulous game publisher but Activision and Ubisoft are in the same league.

RE: But not from EA
By Mitch101 on 8/13/2012 11:24:15 AM , Rating: 2
I thought it was "Upgrade because were shutting down your game server"

RE: But not from EA
By HoosierEngineer5 on 8/13/2012 1:13:12 PM , Rating: 2
It seems pretty obvious - by forcing on-line play, they can terminate your ability to play 'legacy' games (sorry, we don't support that game with the new OS). It has happended before. This forces you to buy the new game. Customer gets screwed. Enjoy.

RE: But not from EA
By inperfectdarkness on 8/13/2012 4:52:37 PM , Rating: 2
That's the god's-honest truth. Even sadder is that you as the consumer will eventually end up paying the same price for digital games as you did for boxed copies...simply because corporate greed is going to leech away any potential cost savings that could otherwise have been passed on to the consumer.

RE: But not from EA
By Quadrillity on 8/13/2012 12:22:11 PM , Rating: 2
E. A. Sports - It's in your ass!

As Long as It's Not Digital with DRM
By WalksTheWalk on 8/13/2012 10:17:31 AM , Rating: 3
I'm all for it as long as I can keep a copy of the application that doesn't have DRM attached to it; especially if it has to phone home each time it's used. The user must also be able to sell and transfer their copy to another person legally.

We've already seen cases of digital distribution games licensing music then being revoked after the music license runs out. Unsuspecting customers can have the rug pulled out from underneath them at any time with game services that rely on a licensing (DRM) infrastructure to play the game.

By tayb on 8/13/2012 11:05:59 AM , Rating: 3
I wouldn't hold your breath for any of that, not from EA at least.

By Flunk on 8/13/2012 11:09:05 AM , Rating: 2
Based on current trends you're not too likely to see that, we would need a revolution in business models before that could happen.

quite the sage...
By kattanna on 8/13/2012 10:09:15 AM , Rating: 2
so.. as the world moves increasingly to digital, their digital sales will grow


i hope he didnt have to think too long or hard on that one

RE: quite the sage...
By amanojaku on 8/13/2012 10:39:37 AM , Rating: 2
I'm still coming to grips with not having to hand-crank my phonograph!

OK, but...
By Paj on 8/13/2012 10:23:48 AM , Rating: 2
Good luck taking on Steam. Gamers are turning to indie developers more and more, and Steam is the best platform if you're an indie developer, with more support, easier qualification, and higher chance of success.

Other platforms like Desura or Impulse don't have anywhere near the reach or success of Steam, and too many players see Origin (EA's service) as DRM. And forget about Games for Windows which is the biggest load of crap ever.

Steam is pretty unique in digital content delivery, and it has really turned itself around since its debut. While essentially a form of DRM, it has a huge library, great features, good user experience and frequent sales that encourage users to buy cheap games.

Creepy Nerd Guy
By zendiego on 8/14/2012 3:00:39 AM , Rating: 2
Cool dude, you look like a cheesy over aged French Riviera slime ball trolling the promenade de anglias for some skank.

Tip, you need more chest hair, some dark sunglasses and perhaps a little less lapel to trap the spit dripping from your toungue.

That guy
By Miqunator on 8/14/2012 11:29:18 AM , Rating: 2
He wouldn't look out of place as a mafia chief, or is it just me who thinks that?

Anyway, I buy my games from the cheapest source. As long as I find new boxed games cheaper than their digital counterparts I won't blindly go over to digital. Steam during major sales is an exception though, thanks to that my Steam library has become rather large. EA and Origin can't even be called competition imo (and getting Origin to show up in your own language can be a hassle if you happen to have the wrong IP adress)

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