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John Riccitiello gives an in-depth interview for the first time since taking over as CEO of EA

Electronic Arts CEO John Riccitiello expressed his concerns regarding computer game publishers who could be alienating gamers.  Speaking to Wall Street Journal reporters in the first-in depth interview since taking over as CEO in April, Riccitiello spoke frankly about new pressures the video game industry currently faces.

"We're boring people to death and making games that are harder and harder to play," Riccitiello said during the interview.

Even though EA is well known as a company which often times produces numerous sequels to popular video game franchises, Riccitiello understands that something needs to change in the future.  Along with criticizing "boring" video games, he added the game industry must attract the casual gamers by creating new sales tactics -- find an alternative to selling expensive games that are too long for many gamers to finish.

"For the most part, the industry has been rinse-and-repeat.  There's been lots of product that looked like last year's product, that looked a lot like the year before," Riccitiello added.

However, he praised Activision's Guitar Hero series, Vivendi's World of Warcraft, and Viacom's Rock Band, a game EA will distribute.  Other video games in the future are "at risk of being a little less interesting than Facebook and iPods and the next cool cellphone."

Riccitiello's comments coincide with the start of a scaled down version of the Electronic Entertainment Expo (E3), which used to be the largest video game convention in the world.





"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
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