quote: "Certain brands are associated with different personality traits. So for instance, the Apple brand has really cultivated an image of creativity and innovativeness. So we thought being exposed to the Apple brand might lead individuals to become more creative or to have a goal to be more creative."
quote: What happens if we superimpose the IBM and Apple logos over each other? Cognitive Dissonance?
quote: Fitzsimons points out though that there are significant barriers in place that make it difficult for companies to exploit subliminal advertising. For one, it would be very difficult for television networks to handling billing for such brief time periods. Secondly, networks might fear deploying such ads during programming due to possible consumer outrage if the technique was exposed.
quote: of known origins