The high-definition format war isn’t over yet, as DreamWorks
Animation is still releasing its movies exclusively on HD DVD.
Just kidding.
Well, kidding about the format war part – the victory is
clearly in the hands of Blu-ray Disc – but not kidding about DreamWorks.
While both Universal and Paramount have been set free to
explore their relationships with Blu-ray Disc, DreamWorks Animation appears to
still be tethered to its agreement with Toshiba.
DreamWorks Chief Executive Jeffrey Katzenberg was quoted in
a Reuters
story earlier this week as saying, “We have a partnership with Toshiba and have
an obligation to see this through.”
Katzenberg was referring to the reported $150
million deal between the HD DVD camp and Paramount and DreamWorks last
summer, when the studios agreed
to drop Blu-ray Disc.
“As you know, we have been well-compensated for our support.
It really is in their court at this point to really declare what the next step
will be. We're poised either way to jump into the marketplace when the conditions
are right to do so,” Katzenberg he said.
What’s puzzling is that Paramount was let go from its
contractual obligations, and if you look at the upcoming catalog, Paramount has
the strongest upcoming lineup with Sweeney
Todd, Into the Wild, There Will Be Blood and the just-released Beowulf.
DreamWorks, on the other hand, has Things We Lost in the Fire next week, and Bee Movie the week after. Perhaps those discs are already pressed
and ready to go (probably at Toshiba’s expense, under the contract).
“We said, we have a release coming up on 'Bee Movie.' What
would you like us to do?,” Katzenberg posed.
So DreamWorks is willing to sacrifice sales of
Blu-ray Disc (which aren’t cheap to manufacturer) on those titles while selling
millions of Bee Movie on standard
DVD.
2/28/08 Update: Bad news, HD DVD fans – it looks like we spoke too soon. Bee Movie won't be hitting HD DVD on March 11 as previously planned, reported Video Business, as DreamWorks has pulled the plug.
Paramount will officially end things next week, with its last releases being Into the Wild and Things We Lost in the Fire. Sadly, that means no Sweeney
Todd or There Will Be Blood until Paramount retools for Blu-ray Disc production.
Surely there have been at least tens of thousands of Bee Movie in HD DVD pressed, likely packaged and now sitting on death row.