Since
ICANN believes we do not have enough top level domains (TLDs), we will soon
have the grace of .MOBI upon us.
The new TLD will serve the purpose of guiding mobile users to made-for-mobile
content formatted especially for mobile devices. As of right now, trademark
holders in the mobile industry are allowed to register. General trademark
holders can begin registering their trademarks on June 12 and the domain doors
will be opened to the public for registration on August 28.
The
fact that not all web sites are optimized for mobile users makes parts of the
Internet relatively inaccessible to mobile devices. This is where .MOBI makes
sense by identifying clearly mobile-friendly Internet services. Despite the
widespread adoption of mobile devices, the constantly changing data
capabilities of these devices and standards can slow down its acceptance and
make developing generalized services for mobile users a difficult proposition.
However, ICANN has no stipulations on the .MOBI TLD, meaning the purchaser does
not require WAP or light CSS support.
ICANN
just approved the .TEL
top level domain a few days ago, and the .EU TLD had its general availability
launch last month. However, even in this spree of additional TLDs,
ICANN continues to reject the .XXX TLD proposals.