DigiTimes has posted the first of a
five-part interview with AMD's chief officer for marketing and sales,
Henri Richard. It appears that the interview was conducted earlier in
the month before Conroe
benchmarks started making the rounds given the nature of some of
the responses. Here are just a few snippets from Part I.
Henri on Intel's processor development:
But frankly, they've made so many
claims in the past – you know, the Netburst architecture was
supposed to scale to 10GHz, and look at where we are today. Then
their new-generation micro-architecture (NGMA), is, quite frankly, a
quick fix on the front-side bus. I don't think that's the future of
the Intel architecture. I think it's another quick fix until 2008 or
later, when they're going to come out with a genuinely new
architecture. So again, from a pure technology perspective, my
assessment is that it's a lot of marketing – it's clever marketing,
but it's not revolutionary. And calling it a new-generation
microarchitecture is a little bit out of balance.
Henri on x86-64:
We've seen, at least in a couple of
areas, Intel acknowledge that AMD was right. And it's important to
note that finally they have x86-64 across their entire product range.
And I'm happy about that because I think I can legitimately claim
that if it wasn't for AMD, that wouldn't be the case...I think that that's an indirect acknowledgement
of AMD's leadership – leadership in thought – because we clearly
drove the industry to x86-64.
quote: an extra shit/rotate ALU
quote: The only benefits to building on previous-generation processors is to re-use existing engineering investment