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Dell believes it can still challenge Apple in tablet realm with Windows 8

When it comes to tablets, Apple dominates with iPad. No other tablet comes close in sales numbers globally. There are many companies out there trying to fight Apple and the tablet market with some modicum of success, particularly Amazon with its Kindle Fire. Computer maker Dell is huge in corporate markets around the United States and believes that corporate prowess will help sell tablets.
In the past, Dell has failed to put up any serious competition against Apple in the tablet market. Its Streak Android tablet was discontinued due to poor sales and never found the home in the corporate market Dell envisioned. One of Dell's top executives believes the popularity of the iPad could actually help a Dell tablet in the corporate market. As workers used to the iPad in the home start to press employers to allow these tablets at work rather than notebooks and other computers, Dell sees a chance thanks to its relationships with many large employers.
Dell's weapon to attack the tablet market in the corporate world will be tablets running Windows 8. Since Windows 8 will be more compatible with existing corporate systems and software than the iPad, Dell is hoping corporate buyers will look to its tablets instead of the iPad as more and more workers request tablets instead of notebook computers.
Dell's chief commercial officer Steve Felice told Reuters, "We're very encouraged by the touch capability we are seeing in the beta versions of Windows 8." He added, "We have a roadmap for tablets that we haven't announced yet. You'll see some announcements…for the back half of the year. We don't think that this market is closed off in any way."
Dell certainly isn't alone in looking at Windows 8 tablets to make inroads into the corporate tablet environment. Lenovo, HP, and perhaps Nokia are also planning Windows 8 tablets. Major Taiwanese makers such as ASUS are also going to be in the Windows tablet market.

Felice also said that Dell is again considering making Android tablets. 

Source: Reuters

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By retrospooty on 3/19/2012 11:31:00 AM , Rating: 2
Of all contenders, I would put Dell at or near the bottom of the list to put out a great Android laptop. Dell and the consumer market arent a great match. They have been well known for quality issues going back more than a decade. Dell in the enterprise sector is reliable and well supported, but their consumer stuff is neither.

With that said, the more Android 4 tablets start getting seen and used, the more popular it will get. Someone will have a homerun product. Something like a Kindle fire with Android 4 would rock.

RE: Dell?
By Arsynic on 3/19/2012 11:35:23 AM , Rating: 3
Were they talking about Android? I thought they specifically mentioned Windows 8 tablets.

RE: Dell?
By retrospooty on 3/19/2012 11:38:21 AM , Rating: 2
They were... Still early for me. I meant to type windows 8 for Dell, then comment on android 4.

- goes for 2nd cup of coffee.

RE: Dell?
By Amedean on 3/19/2012 11:34:21 AM , Rating: 2
Does anyone have any positive experience with Dell? I cant say I have met anyone who has, I got ripped off by them, laptops were poor quality. They need to re-brand themselves if you ask me.

RE: Dell?
By anactoraaron on 3/19/2012 11:50:18 AM , Rating: 2
Their Ultrasharp monitors are high quality, and if you call to place an order with them you can even haggle them on the price. I would be one to have a positive experience with them but I can't comment on their PC's/Laptops (I have always heard to stay away from them there).

I used to own a Streak 7 tablet and it wasn't that bad after the HC update. I just stopped using it and decided to sell it.

RE: Dell?
By Flunk on 3/19/2012 12:10:02 PM , Rating: 2
I have one of their Ultrasharp monitors. It's probably the best quality monitor I've ever seen, let alone owned. Just don't pay full price because there is always some way to get them to knock the price down.

RE: Dell?
By Samus on 3/19/2012 12:55:24 PM , Rating: 2
Dell still, in my opinion, produces the best WinMo7 phone, the Venue Pro, as it is the only WinMo7 phone with a physical keyboard and acceptable battery life for business, not to mention they actually support it through Mango.

RE: Dell?
By acer905 on 3/19/2012 12:57:54 PM , Rating: 2
The Venue Pro is absolutely not the only WP7 device with a physical keyboard. However, I will agree that most likely the 1400mAh battery would provide great battery life. But, the HTC Arrive, with a landscape physical keyboard and a 1500mAh battery is a very solid device. It also is currently supported, and running smooth with Mango.

RE: Dell?
By Samus on 3/20/2012 1:06:57 PM , Rating: 2
ok, so given the choice of the two (htc and Dell) you'd be crazy to pick the htc.

dell : superior battery life, tried and true platform, reliable, gorilla glass, better keyboard/form factor, more business centric, less expensive.

htc: autofocus bug yet to be fixed, awkward slider hinge, ?

read the engadget reviews of each device.

RE: Dell?
By retrospooty on 3/19/2012 11:49:01 AM , Rating: 2
"Does anyone have any positive experience with Dell? "

The enterprise/business class laptops are really good. The Precision line has always been good and Latitude has been good for the past 3ish years. Solid and stable. Agreed though, the cheaper lines have had real bad quality problems.

Its a wait and see thing. Which Dell will show up for the tablet.

RE: Dell?
By Solandri on 3/19/2012 3:40:31 PM , Rating: 3
As with most companies' product lines, if you buy the cheap stuff it is... cheap. If you buy their mid-grade or high-tier stuff, it's usually pretty good. Even Dell's Vostro laptops (low-end business) have been fairly good in my experience. Some of the components are low-end, and the plastic plate covering the memory/HDD breaks woefully easily if you aren't careful removing it. But it's all-metal construction (except for the plate) and has pretty much ever port you could want in a laptop.

Apple's difference isn't that their products are better than other companies' products. It's that they don't have a cheap low-end product line.

RE: Dell?
By name99 on 3/19/2012 4:07:32 PM , Rating: 3
Apple's difference isn't that their products are better than other companies' products. It's that they don't have a cheap low-end product line.

And given the bad reputation Dell's low end devices have, the way they have poisoned the rest of the brand, perhaps people start to see the wisdom of Apple's strategy?

RE: Dell?
By tayb on 3/19/2012 12:35:50 PM , Rating: 2
I wouldn't touch Dell consumer line with a 12 foot pole. Their monitors get good reviews but reviews don't cover longevity and based on what I've seen from every other consumer product they sell I wouldn't expect great things.

Their business line is solid. I would have no problems buying a server or anything from their business line of notebooks or desktops. They are built well.

RE: Dell?
By NellyFromMA on 3/19/2012 12:44:32 PM , Rating: 2
I agree with the business commentary. As far as not touching a consumer Dell PC, is this about Dell PCs or more just vendor-purchased consumer PCs in general?

I can't think of any vendor's that supply quality at any reasonable price.

Just curious what you thought.

RE: Dell?
By tayb on 3/19/2012 12:52:58 PM , Rating: 2
It depends on what you consider a reasonable price. I've purchased from Lenovo and Apple and been very pleased. The difference here is that neither of those laptops were less than $1,000. If you are asking me if there is a company that makes a quality sub-$600 notebook my answer would be no.

RE: Dell?
By SoCalBoomer on 3/19/2012 12:45:37 PM , Rating: 2
I own several Dell personal computers and bought a Dell for my mother. I've had good experiences with their service, but then being Dell certified (through work) may have something to do with that. Give my cert info and I tend to bypass most of the stuff. . . but then I also haven't had many problems with what I have purchased. . .

RE: Dell?
By DT_Reader on 3/19/2012 1:02:20 PM , Rating: 2
They have two laptop lines, corporate and consumer. Their corporate laptops are fantastic, but they won't sell you or I one for love nor money. Their consumer ones are crap.

RE: Dell?
By Reclaimer77 on 3/19/2012 1:14:20 PM , Rating: 2
For a long time Dell made some of the best non-TN panel LCD's and professional LCD's around. I'm using a Dell monitor at the moment, and yes, I'm having a positive experience. And I'm sure not all of their laptops are poor quality. They aren't bottom end Acer's or anything.

When it comes to brands we, including me, tend to generalize a bit much. Apple doesn't use magic and pixie dust in their products. Of course Dell can compete with them, so can lots of companies.

RE: Dell?
By MGSsancho on 3/19/2012 9:52:47 PM , Rating: 2
Get what you pay for. Their servers rock, their entry level switches have been running for years with our problems. their higher end Force10(Delll just bought them out) networking gear puts Cisco to shame. Dells new SAN gear is great. Dell's vostro line for business is a dream to open up and work with. Dells latitude laptop line is durable and great.

Don't put down every product a major company makes if all you got was entry level class equipment and complain when it does not perform like to expectations outside of its design goals. I have nothing but great things to say about working with Dell and their commercial service reps. If you want suggestions for what to buy, goto their small medium business section of their website and shop there. sure $50 more expensive but everything ships without bloat ware.

RE: Dell?
By Parhel on 3/22/2012 1:40:35 PM , Rating: 2
I work with Dell PowerEdge servers every day. We have several dozen of them at my office, and hundreds installed at our clients. I would definitely recommend them if asked. Not sure which Dell products have a "bad reputation," but in the consumer electronics world, 95% of what you hear is uneducated BS really.

RE: Dell?
By harshbarj on 3/20/2012 2:57:46 AM , Rating: 2
I had a dell axim x50v pda for many years and loved it. Were it not for a wall wart that died from a lightning strike I would still be using it today. Smaller and lighter than any tablet and yet still fast for internet browsing. And with a 32gb CF card it's able to store a lot of music and video.

I also have 2 laptops and while the cases leave something to be desired, electronically they are solid.

RE: Dell?
By testerguy on 3/21/2012 6:18:40 AM , Rating: 2
I had an XPS M1530 for 3 years, 1920 x 1080 resolution, HDMI out, remote control, 4GB RAM, webcam, fingerprint reader, dvd recorder, and it cost me £800 about 5 years ago, with a 4 year warranty. It actually lasted me very well. It was a little bit hot running, the battery life wasn't ideal, but it was reliable and served me well as I basically used it non-stop for that entire time.

I also have a Dell 30" monitor which is simply excellent (2560 x 1600), had that for 6 years and still going strong.

RE: Dell?
By NellyFromMA on 3/19/2012 12:42:44 PM , Rating: 2
Can you point me to a PC vendor that has actually done consumer-side right in the passed decade consistently?

This isn't a smart ass remark, it's serious. I can't think of one that can definitively claim to be of better (not good, just better) quality/price ratio at the consumer-end.

Of HP and Dell, I would prefer Dell even today (not that I would purchase a PC, but in this case suggesting to a friend or family member).

The same goes for laptops. They are all seemingly of an AWFUL build quality until you get into the 800+ territory.

On the business-side, on the other hand, I think Dell stands out as best. I know some people invest in HP PCs for the office but personally I haven't been exposed to them so I can't comment on that.

RE: Dell?
By DT_Reader on 3/19/2012 1:06:06 PM , Rating: 2
I agree. As bad as Dell is, I'd far rather have a Dell than an HP. I'll never buy another HP/Compaq product again. Our HP printer just died, and we have lots of new ink for it, but we're going to throw that perfectly good ink away rather than buy a new HP printer that could use it.

RE: Dell?
By Parhel on 3/22/2012 1:45:00 PM , Rating: 2
I would say Lenovo stands out as the best on the laptop / desktop side. But I'm happy with all my Dell equipment, and I'm more than happy with the Dell servers we use. My only real complaint is the screen quality on our laptops, but that doesn't seem to be a Dell only problem these days.

RE: Dell?
By name99 on 3/19/2012 4:05:15 PM , Rating: 2
With that said, the more Android 4 tablets start getting seen and used, the more popular it will get.

Really? Did anything like that happen with netbooks? With WinCE phones? With pre8 Windows tablets?

Maybe Android4 tablets will be a huge success, maybe they won't. But I don't see anything inevitable about it either way.
Android phones are very desirable to carriers because they allow the carriers to maintain control. One could argue that's why they have taken off. Tablets are a rather different sort of device, where the desires of the carriers matter a whole lot less --- or, to out it differently, there's a whole lot less need to buy a tablet and have to put up with carrier BS. Every example we have seen so far of the carriers trying to push tablets has resulted in crazy-unrealistic prices --- but "pure Android" (ie non ebook-reader) tablets without a carrier pushing them have largely been ignored.

Linux, please
By DT_Reader on 3/19/2012 1:00:44 PM , Rating: 2
I don't want a Windows tablet, I don't want an Android tablet, and I don't want an Apple tablet. I don't want to be locked into one "ecosystem", where all decisions are made for me. None of the existing tablet platforms offers me choice .

I want a Linux tablet. I'll jailbreak an Android tablet to get it, if I must, but I'd rather someone just sell Linux tablets. Period. If they can run Android apps that's a bonus, but I want the freedom of choice that Linux offers.

RE: Linux, please
By corduroygt on 3/19/2012 3:53:20 PM , Rating: 2
Linux is not a consumer OS so you're never going to get such a tablet, sorry. The closest you can get is Android.

RE: Linux, please
By DT_Reader on 3/20/2012 12:20:49 PM , Rating: 2
I don't buy that. At the time Android was announced it certainly wasn't a "consumer OS" and I would argue that is still isn't. I can upgrade my PC from Windows Vista to 7 or to 8 if I want; I can't upgrade an Android device from popcicle to snowcone or whatever unless the manufacturer deigns to allow it. Calling the software that runs the hardware an "OS" is a big stretch if you can't upgrade it, or run the software you want on it, or if you have to write custom software to do what you want.

I wouldn't call the software that runs my car an "OS". Consumers don't buy the iPad for iOS any more than they buy a Ford because of the software that opens the windows or turns on the dome light, they buy it for the total package. For me, the total package includes email, and other than Gmail on Android or Outlook on Windows 8, what are my choices? Linux gives me a choice of dozens of email applications (full applications, not "apps"). What you are saying is that the consumer doesn't want choice, and you may be right, but we'll never know if no manufacturer gives us a choice.

If the closest I can get is Android, then can they please make the hardware open, so I can upgrade to Linux without having to jailbreak it? If I have to void my warranty to do what I want with it, I'll buy used. For example, there's lots of used iPad 2s floating around right now. Too bad they won't run Linux. If Dell sells tablets that I can root out of the box with no hacks, and without the Microsoft tax, then I'll buy one.

RE: Linux, please
By Taft12 on 3/20/2012 9:57:35 PM , Rating: 2
-1 tech noob. I'm not sure you know what linux or android even are and consumer OS is way too broad a term to define.

PS to OP:

Will be an interesting market in 2013
By tayb on 3/19/2012 11:31:26 AM , Rating: 2
This market should be interesting in 2013.

$500 seems to be the sweet spot for tablet prices. Any more than that and people seem more interested in regular notebooks. I'm curious to see what the market thinks of Windows 8 tablets. I do not think the likes of HP, Dell, Sony, etc can deliver an enjoyable tablet experience for $500. W8, despite all of the improvements, will still have more overheard than Android and iOS but with that overhead comes a real, 100% feature rich, operating system.

We're also seeing iOS and OS X start to merge and I'm curious to see what the end result is. I can't lie, an iPad running a desktop version of OS X sounds very enticing.

And then there is Android. Android may be the odd one out if the direction of the market is toward a more feature rich operating system. Android if great but a full operating system it is not.

Should be exciting.

By AntiM on 3/19/2012 12:24:30 PM , Rating: 3
Yes, and if MS is smart, they will price Windows 8 at around $50 (hopefully less) to leave some profit margin for the vendors. The ONLY way to compete with the iPad is on price.

By name99 on 3/19/2012 4:13:59 PM , Rating: 2
$500 seems to be the sweet spot for tablet prices. Any more than that and people seem more interested in regular notebooks.

And you say this based on what? The fact that the VAST BULK of the tablets sold (iPads) have sold at rather higher than $500?

If you're going to engage in serious analysis, step one is to start with the facts as they are, not the facts as you wish they were.

All evidence in the real world is that people choose tablets vs laptops based on their different capabilities, NOT on their relative prices.
If you want a cheap "computer of any sort whatever", go to Best Buy --- every week they have some PoS Windows laptop available for around $350. The build quality will be awful, the battery life will suck, the trackpad will be horrible, but, to be fair, it will have a more powerful CPU than you could buy for love or money ten years ago, an adequate screen, and maybe 3GB of RAM and 500GB of reasonable speed hard drive.

with keyboard
By bobsmith1492 on 3/19/2012 12:16:31 PM , Rating: 5
I recommend they compete using a tablet with an attached keyboard. It might look something like a laptop... :-)

RE: with keyboard
By acer905 on 3/19/2012 12:20:49 PM , Rating: 2
I recommend they compete using a tablet with [a detachable] keyboard. It might look something like a laptop... :-)

Amazing idea, wonder why I didn't think of that...

I Have No Doubt In Dell...
By Arsynic on 3/19/2012 11:33:47 AM , Rating: 2
...if they can ship something under $300. However, they absolutely cannot try to ship a Windows 8 tablet over $1,000 like they have in the past.

If Dell could fill the void left by their failed netbooks with Windows 8 tablets, they'll sell like gangbusters. The price has to be right though.

RE: I Have No Doubt In Dell...
By acer905 on 3/19/2012 12:17:35 PM , Rating: 2
Really though this is where things get interesting. How much would you pay for a good, well performing laptop? Many are $800-$1000. For years I have spec'd out a new laptop every now and then with the features I'd want at the time and it usually comes up to $1100.
Now, the $1000 windows tablets of the past were far ahead of their time, because they could not offer the same performance as laptops, but still commanded that price point. However, as now ultrabooks are starting to emerge, the entire laptop segment gets a bump up. Now, theoretically for that same ever constant $1000 for a nice laptop, you could get something with a detachable keyboard and a nice touchscreen.

Computers never get cheaper. A $300 will always be cheap, an $800 computer will always be decent.

By flyingpants1 on 3/22/2012 2:58:12 AM , Rating: 2
This is a message to Dell, AMD, or any other manufacturer hoping to compete in the mobile market.
Here it is, the product every consumer secretly wants (even if they don't know it yet) that will simultaneously help you capture the entire market, and turn tablets from useless toys into actual productivity devices.

1. Clone the 11.6" Macbook Air (again)
2. Touchscreen
3. Swivel hinge.. so it folds up to look like a tablet
4. Use an underclocked IVB CPU around ~12W TDP, and achieve 6+ hours of "web browsing battery life" (current MBA gets 4hrs according to Anandtech)
5. Price it at around $700 (same as the 64GB iPad3)

Done. Congratulations, you've made something useful.

Stop relying on gimmicks. Stop trying to make every device paper-thin at the cost of battery life.


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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