Dell and AT&T decline to comment on Android smartphone from Dell hitting the AT&T U.S. network
Dell is the second largest computer
maker on the planet and is always looking for new avenues to maximize
revenue and gain new marketshare. The company has reportedly been
working on smartphones for a long time in preparation to enter into
the market. The Dell smartphone was confirmed
by Michael Dell back in March.
From a business sense, the
high profits on typical smartphones make it a very appealing category
for Dell. However, Dell has a poor track record of success when
entering into categories where it is unfamiliar.
Dell is
already offering a version of the oPhone built by Marvell in China
and Reuters cites a source close to the matter who claims Dell
is set to bring a version of its oPhone to America running the
Android OS on the AT&T network. AT&T is certainly on the
lookout for Android phones, where it is lagging well behind the
competition.
Reuters reports that the Dell Android
device could
hit the AT&T network as early as 2010. The Dell smartphone
has also reportedly been certified for the AT&T domestic network.
Neither Dell nor AT&T will comment on the rumors of the
smartphone coming to America.
Despite the poor global economy
smartphone sales are booming with growth for the year projected to
hit 27.9% for the smartphone category, while the cell phone market as
a whole is predicted to shrink by 12.3%. Analysts feel that Dell has
a hard road ahead to bring a smartphone to the U.S. market with all
the competition already well established.
Dell spokesman
Andrew Bowins told Reuters, "We are deeply engaged with
our operator partners around the world to deliver mobile broadband
enabled computing devices." He continued saying, "We
haven't announced anything around voice or Android although we
continue to explore opportunities in those areas with operators
around the world."
An AT&T spokesman would only say,
"We expect to sell Android phones in the future." The
Marvell oPhone platform is for manufacturers who want to get into the
cell phone market, but don't want the expense of designing their own
device.
The trick for Dell will be setting its device apart
from the peers already on the market. Analyst Shaw Wu form Kaufman
Bros. said, "They've been working on a phone for awhile. But
it's going to be really hard for them to differentiate from what's
already on the market."
"Folks that want porn can buy an Android phone." -- Steve Jobs
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