"Darkness is spreading" -- Dave Chappelle, err, Rick James  (Source: Comedy Central)
T-Mobile's CEO continues to see just how far he can push AT&T

T-Mobile CEO John Legere definitely isn’t a fan of AT&T. It’s a true David versus Goliath matchup, and Legere has spared no expense flinging rocks at AT&T. When Legere isn’t calling AT&T out by name in press releases, or going after its customers with offers to pay their early termination fees (ETFs), he’s crashing AT&T’s after parties in Las Vegas.
Now, Legere has made an even more odd move by calling out AT&T in a mock press release complete with fake quotes by AT&T CEO Ralph de la Vega:
Call it an awakening, but I felt it was time to really stir things up and put the customer first for a change.  And by “customer” I’m referring to our former customers who switch to T-Mobile, because our current customers don’t really qualify. If for any reason you don’t love T-Mobile’s 4G LTE network, which is now faster than ours, we’ll actually pay you up to $450 to come back to AT&T, I kid you not.
T-Mobile is of course referencing AT&T’s $450 buyout offer for T-Mobile customers that was announced earlier this year. And of course, T-Mobile countered with its own competing offer.
And it didn’t stop there. The press release goes further with some rather hilarious commentary from Legere himself, who likens AT&T to the Darth Vader:
Wow. I mean… wow. I guess we all have moments of doubt. You know? Like, can the darkness ever be defeated? But that they’ve singled us out in this way is just so affirming. I guess we must be doing something right. I mean, if AT&T can change, it feels like anything’s possible.
It’s kind of like that scene where Darth Vader’s lying there and Luke helps take off his helmet, and you see that, okay, sure, Darth Vader’s pretty ugly, but he’s human after all.
One must wonder when people will stop seeing the humor in Legere’s antics and start really questioning his motives/judgment. But with that said, whatever he’s doing does appear to be making somewhat of an impact with potential customers.

Source: T-Mobile

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