Print 22 comment(s) - last by SAN-Man.. on Jan 30 at 4:04 PM

"Darkness is spreading" -- Dave Chappelle, err, Rick James  (Source: Comedy Central)
T-Mobile's CEO continues to see just how far he can push AT&T

T-Mobile CEO John Legere definitely isn’t a fan of AT&T. It’s a true David versus Goliath matchup, and Legere has spared no expense flinging rocks at AT&T. When Legere isn’t calling AT&T out by name in press releases, or going after its customers with offers to pay their early termination fees (ETFs), he’s crashing AT&T’s after parties in Las Vegas.
Now, Legere has made an even more odd move by calling out AT&T in a mock press release complete with fake quotes by AT&T CEO Ralph de la Vega:
Call it an awakening, but I felt it was time to really stir things up and put the customer first for a change.  And by “customer” I’m referring to our former customers who switch to T-Mobile, because our current customers don’t really qualify. If for any reason you don’t love T-Mobile’s 4G LTE network, which is now faster than ours, we’ll actually pay you up to $450 to come back to AT&T, I kid you not.
T-Mobile is of course referencing AT&T’s $450 buyout offer for T-Mobile customers that was announced earlier this year. And of course, T-Mobile countered with its own competing offer.
And it didn’t stop there. The press release goes further with some rather hilarious commentary from Legere himself, who likens AT&T to the Darth Vader:
Wow. I mean… wow. I guess we all have moments of doubt. You know? Like, can the darkness ever be defeated? But that they’ve singled us out in this way is just so affirming. I guess we must be doing something right. I mean, if AT&T can change, it feels like anything’s possible.
It’s kind of like that scene where Darth Vader’s lying there and Luke helps take off his helmet, and you see that, okay, sure, Darth Vader’s pretty ugly, but he’s human after all.
One must wonder when people will stop seeing the humor in Legere’s antics and start really questioning his motives/judgment. But with that said, whatever he’s doing does appear to be making somewhat of an impact with potential customers.

Source: T-Mobile

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Several people I know switched
By tayb on 1/28/2014 7:56:26 PM , Rating: 5
His antics are doing exactly what they are supposed to be doing which is generating free publicity. People read about the advertisements and wonder what all the fuss is about so they check out tmobile, discover they are getting rammed by AT&T/Verizon, and maybe they decide to switch. There is no such thing as bad press and in this case the press is good press. There is definitely no such thing as bad good press.

I'm considering switching to t-mobile myself. Not because of these funny advertisements but because their prices are about $500/year cheaper than AT&T for faster and unlimited data. My only hesitation is I'm moving across the country this week and I want to make sure my new place has good coverage.

AT&T and Verizon are anti-consumer in nearly every way possible. I would love nothing more than to see both of those companies burn to the ground.

By dgingerich on 1/28/2014 11:58:27 PM , Rating: 2
I moved to T-mobile from AT&T a year ago. My phone is still the old non-LTE "4G" data rate, but it is still far better than what I got with AT&T. Besides, who would want to stick with a company who's CEO regularly insults his customers and blames them for the problems with the service? I didn't.

I am now paying the same amount as I was with AT&T, but I have 18 times (250MB/month compared to 4.5GB/month) the full speed data, hotspot capabilities on my phone, and insurance for my phone which I didn't have with AT&T.

RE: Several people I know switched
By Disorganise on 1/29/2014 2:16:51 AM , Rating: 2
because their prices are about $500/year cheaper than AT&T

Jeepers! I know I'm a tightwad with phones but you'd have to spending a small fortune to get $500 savings.

I'm in Australia so can't really compare, but I get 1.5GB per month @ 4G for $240/year - admittedly with a 'non-traditional' carrier.

RE: Several people I know switched
By Adamantine on 1/29/2014 5:15:27 AM , Rating: 4
The average monthly bill for an AT&T customer is ~$144 a month according to an article from arstechnica. T-Mobile was around ~$120 in the same article.

The typical annual total is around $1300-1800 for a single person in the US depending on options that drive up the monthly bill. There is no such thing as prepaid plan that gives you 200min, 200sms, 1GB for $20 in the US like in europe or other regions.

The US has the least consumer friendly cellular market in the world.

RE: Several people I know switched
By Brandon Hill on 1/29/2014 8:48:31 AM , Rating: 2
My bill with AT&T runs $122/month for two smartphones (750 minutes/month shared), both with unlimited data (grandfathered) and no texting (we use Google Voice). My wife gets us a 15% discount for being a state employee.

I've been too lazy to check with any other carriers because AT&T's service has been rock solid around here and I've never had any issues with them.

By SuicideNinja on 1/30/2014 3:19:57 AM , Rating: 3
My bill is $120 with Tmobile. Except I have three people with unlimited text, talk, and (throttled after 500Mb) data. No overages. Hotspot to high speed data amount is included. 500MB is plenty for casual users. My third user doesn't even come close to that. $30 of that is for my 4.5GB and my gf's 2.5GB. To get 4.5GB and unlimited on AT&T just for myself it would be $120. I don't think so.

By flyingpants1 on 1/29/2014 5:49:24 PM , Rating: 2
Straight talk is $45/mo unlimited talk/text and 2.5GB, and you can bring your own phone. I really don't know what everyone's complaining about.

RE: Several people I know switched
By tayb on 1/29/2014 9:15:04 AM , Rating: 3
Average AT&T smartphone bill is $80/month per phone. This is what happens when you allow a duopoly to exist, thrive, and race to the bottom.

While we get screwed on internet and phones you guys seem to get screwed on just about everything else so I can't complain too much.

RE: Several people I know switched
By NovoRei on 1/29/2014 12:35:16 PM , Rating: 2
Anecdotal evidence:

In Brazil you can pay $200/year for unlimited 3G, no contract.

The cheapest I could find in US was tmobile $35/month = $700/year (oh yes, plus taxes...).

I find other countries have much better data plans but not talk plans compared to US.

RE: Several people I know switched
By heffeque on 1/30/2014 10:58:32 AM , Rating: 2
Well... sorry for bursting your bubble, but Brazil's cellphone network is weaker than a mosquito's fart. Vivo and Claro aren't extremely bad, but Tim and Oi... they're horrible.

Just a quick note: in France, unlimited calls to 100 countries + 20 GB + unlimited texting = 15.99 €/month ~ $22/month = ~$260/year.

RE: Several people I know switched
By sdsdv10 on 1/29/2014 9:16:42 AM , Rating: 2
Totally agreed. I just switched the family to T-Mobile after being with Sprint for ~15 years. Yes, I had to buy the phones, but we have unlimited talk and text with 500MB of data on 4 phones for $120/month. Sprint was more than for just unlimited talk and text. We have good coverage where we live so it was a no-brainer.

RE: Several people I know switched
By JDuckett on 1/29/2014 11:17:50 AM , Rating: 2
I cheered during your first paragraph, spot on.

$500 a year is a stretch. I spend about $1,500 a year for two phones, I doubt T-mobile can reduce it by 33%.

I've had nothing but success with Verizon. Fast speeds, constant coverage, though admittedly not the cheapest. However, I don't NEED the cheapest, I NEED the best, and I wasn't getting it from Sprint or AT&T. I will need to look closer at T-mobile, however.

RE: Several people I know switched
By aju on 1/29/2014 11:52:08 AM , Rating: 2
I switched to Sprint from AT&T four years ago. I had a AT&T family plan for 1400 minutes talk and unlimited text with no data. I pay the same price with Sprint for the same minutes, unlimited text and unlimited data. Last month I personally used 1.31GB of data on 4G. The family total was over 3GB. We have used as much as 9GB in a month. We love Netflix. I would be bankrupt if I consumed that amount of data on AT&T or Verizon.

By webstorm1 on 1/30/2014 9:16:26 AM , Rating: 2
Tmo is heading in the right direction, but is still gouging for data. I decided to get off the bus completely. I switched to Ting and stopped using data altogether. I am either at home or work 95% of the time and have wireless at both so I don't need to pay for data. Not to mention all the stores that are providing wireless now. My phone bill for an iPhone 4s and SG3 is about $30 ($39 if my wife talks a lot) a month after taxes and fees. I had to give up data anywhere, but find I don't really miss it at all. And most importantly I've voted in the only way the carriers care about, with money. Until more people take their business elsewhere this data-price-rape will continue. Once enough people go away from the big 2 we might see a gradual decline in prices.

Alas... why doesn't anyone love us rural folk?
By Syran on 1/29/2014 9:44:17 AM , Rating: 2
Wish I could go with anyone but Verizon & Alltel, but alas, no one else offers service. My old AT&T rep for work drove around with a secret Alltel phone, because AT&T didn't have service in about 80% of his sales area, he would have to forward his phone to the Alltel one when leaving Savannah coming to those of us in SE GA. I hate paying Verizon's pricing, but they are the only ones (other then Alltel at the moment, will see how their most recent acquisition of their final assets by AT&T comes into play later, but it's really not a great option.) who have service here, and surprisingly its actually 4G (How Verizon has 4G, but no one else can even support 3G in the area just blows my mind).

T-Mobile, you want my business, bring us service we can use!


By Rukkian on 1/29/2014 11:30:16 AM , Rating: 2
I feel the same way here in IA, Tmobile has lte in Des Moines, but outside that, pretty much only has 2g, or in many places simply partner coverage. If they would expand here, I would more than likely dump VZW in a heartbeat.

I would love to switch to your service but...
By dsquare86 on 1/29/2014 9:55:53 PM , Rating: 2
It sucks in my area, in fact there is only actual service area in the one town I pass on my 40 miles commute to work everyday. Mock away because your coverage still sucks compared to AT&T and US Cellular in my area.

By tlbj6142 on 1/30/2014 7:54:03 AM , Rating: 2
I agree. I have had Tmo for over a year. For day to day usage, I'm fine 70% of the places I go. But there is an abrupt drop right at the edge of town down to 2G (if I'm lucky).

In some places (like my kid's high-school) we don't get any coverage unless we stand in the middle of the parking lot.

If I leave town, I assume I have no coverage unless I'm in/near a decent sized town.

VZW is stupid expensive (my plan would cost me nearly $200/month) whereas I'm at $95/month with Tmo. I'm thinking about switching to Sprint/Virgin/Boost as they cover the school better and are still cheap $35/month.

Still can't compete with flat rate services...
By SAN-Man on 1/30/2014 3:50:50 PM , Rating: 2
TMobile may be better than ATT/Verizon but they are still traditional variable rate contract service provider and need to die, just like ATT/Verizon.

They cannot compete with non-contract flat rate service providers like Virgin Mobile, Straight-Talk, Republic Wireless, etc. They just can't.

TMobile's call to action: "ATT/Verizon ripping you off? Switch to us and we will rip you off less (but we're still ripping you off).

By SAN-Man on 1/30/2014 4:04:00 PM , Rating: 2
The Moto X is $299 on Republic Wireless and their $40 plan is 5GB of LTE Data, Unlimited minutes and messaging.

If you're still with a variable rate contract based service provider, I pitty you. A fool and their money are soon departed.

$150 a month for two phones with ATT/Verizon? With no messaging? Are you KIDDING? A fool and their money are soon departed.

Love that...
By msheredy on 1/29/2014 4:34:51 PM , Rating: 2
... episode of Chappelle's show.

What did the 5 fingers say to the face?... SLAP!!!

By Dr K on 1/30/2014 2:36:41 PM , Rating: 2
I didn't see anyone mention this very inexpensive option for those who don't use their mobile phones much. We use Tracfone, but there are others. We pay ~$120 a year... yep, that's right, the same as the average AT&T user pays per month. That includes ~1200 minutes (for talk or text) and we don't even use that much in a year. Most people apparently need (or think they need) lots of minutes & data allowance, but for those who don't, it's a very cheap option. I find that using my Android Tablet (Nexus 7 WiFi only) that I can easily connect to one of the ubiquitous, free WiFi networks that are in almost every place I go and satisfy any other communication or internet needs I have.

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki