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Print E-mail del.icio.us 9 comment(s) - last by KristopherKubi.. on Feb 13 at 11:28 PM

A delve into the per-gigabyte cost of high-definition doesn't shed a winner in the format war

Earlier this week Wesley Novack posted a blog detailing the costs involved with producing high-definition media.  More importantly, he focuses on the cost difference between both media.

Novack notes that between three sources, the per-gigabyte cost of Blu-ray media runs between $0.045 and $0.056 per gigabyte while the per-gigabyte cost of HD DVD media runs between $0.064 and $0.077 per gigabyte.  Furthermore, Novack adds that single-layer media tends to lower this cost; most Blu-ray titles are single-layer and most HD DVD titles are dual-layer.

These figures actually tip the scales in favor of Blu-ray as the choice for authoring. However, none of these per-unit costs take into consideration the licensing, authoring and setup.  In part two of his analyses, Novack's sources indicate that these upfront costs actually level the playing field considerably.  By the end of his analysis, Novack claims the cost of producing single-layer Blu-ray and dual-layer HD DVD production costs are identical.

All data collected by Novack is limited to a relatively small scale; 10,000 disc batches.  Regardless of his methodology, economies of scale dictate that the cost per-gigabyte on SL BRD and DL HD DVD will remain the cheapest media as those two formats are the highest volume sellers right now. 

After all, let's consider that Neilson VideoScan claims Blu-ray outsold HD DVD almost three-to-one in January.  Even with the higher upfront costs, this will result in a lower cost to consumers in the long run. 

Unfortunately, none of this indicates that a winner will emerge from the format war anytime soon.  With two formats posting nearly identical costs for reasonable batches, the argument that one format would win on base cost alone isn't treading water right now.



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Cost per disc?
By puffpio on 2/13/2007 8:07:00 AM , Rating: 2
What about cost per disc since they have different size limitations?

Also since generally there is one movie per disc, a cost per disc rather than per MB makes more sense. Cost per MB makes sense only in the -R writeable arena.

And I thought one of HD-DVD's touted benefits was cheaper manufacturing as they just had to retool DVD machines rather than purchase entirely new disc production machines.




RE: Cost per disc?
By WesleyTechDotCom on 2/13/2007 9:16:30 AM , Rating: 2
Hi puffpio, I covered cost per disc in my second article!
http://wesleytech.com/blu-ray-vs-hd-dvd-replicatio...


RE: Cost per disc?
By oTAL (blog) on 2/13/2007 4:32:53 PM , Rating: 2
You actually came to dailytech to answer one of our comments? Now THAT'S Costumer service =)
Thanks Wesley ;)


also left out
By hellokeith on 2/13/2007 10:59:06 AM , Rating: 2
The additional cost of moving DVD replication lines to BD lines. Keep in mind that DVD & HD DVD can be produced on the same replication lines, while BD requires a completely new replication line. Replicators aren't going to shut down their DVD producing capability just so they can sell 1% the volume of BD's.




RE: also left out
By KristopherKubicki (blog) on 2/13/2007 4:50:54 PM , Rating: 2
This is important, but I don't believe lines are just sitting there unused right now either.


RE: also left out
By xphile on 2/13/2007 7:51:54 PM , Rating: 2
It might make a difference in the future as DVD is phased out. Those with DVD lines can convert them to supporting HD-DVD. Sony's DVD replication facilities would have to be totally refitted at considerably higher cost.

Anyway this whole issue is really moot to a large degree. All the major movie labels have placed their flags in the sand, supporting one or both formats. If you ever intended to build / run your own replication facilities, then as a major distributor your cost choice is pre-made based on who you supported. Sony wont care if it is cheaper (maybe) to press HD-DVDs, no way this side of Satan skating to work are they going to make them.

Those supporting both may not themselves create both types of replication facilities and may lease use of one or the other, but if you want to support both then there is still no decision to make as you are hedging your bets and going both ways anyway, so you pay whatever it costs to support both.

To all these entities it just costs what it costs. None of theses companies choices of format is in the slightest bit affected by replication cost, that's the last of their worries. Whether what they pressed is selling is far more the real concern.

The only ones this really has any kind of impact on are say small distributor companies and the Porn industry, those that would almost always lease replication runtime. With Sony doing their best to fully support the Porn Industry by, as indirectly as they can, telling them to F$%^ Off, they havent made replication much of a mind bender here either; "Gee thanks for that Sony, I think we will go with the one we can actually access then".

Media cost might be an issue as writers take off with regard to blank media, but at anything up to 1000 US for an internal PC drive at the moment,and there being no home recorders yet, its going to be some time before anyone really cares what the media cost is at home except when they look at buying a movie disc, and the movie media prices in both formats are much a muchness and likely to stay that way.

In short I dont see the replication cost issue as playing any real factor at all in deciding who will win, if indeed there were to be any real winner at all.


Does it address?
By James Holden on 2/13/2007 10:32:24 AM , Rating: 2
There are so many factors that need to be looked at here:

1.) Only a few facilities were visited, and all seem to be in the US. Aren't the majority of movies printed overseas?
2.) What is the upfront cost of machinery?
3.) How many facilities are there that do this kind of service? If there are only a few that do a particular format, does it affect the cost?

Thanks,




So we can conclude
By Sharky974 on 2/13/07, Rating: 0
By KristopherKubicki (blog) on 2/13/2007 11:28:43 PM , Rating: 2
Don't you have like 30 posts claiming I'm an Anti-Sony fanboy?


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