As you are likely writing about the upcoming Radeon 6800 series launch, we felt it was important that you're up to date on the latest GeForce GTX 400 series pricing.We'd like to inform you of new suggested retail pricing (SEP) for one of our most popular GPUs, the GeForce GTX 460 1GB. The new SEP for the GTX 460 1GB is $199.99. As always, the SEP is just a suggestion and you'll likely find retail boards from our partners at multiple price points. We expect many standard boards to sell in the $180s-$190s, and OC boards to sell for $209+.In addition to the GeForce GTX 460 1GB, we'd also like to mention new pricing on the GeForce GTX 470. The SEP of this GPU is now $259.99. The GeForce GTX 470 offers more tessellation engines than GTX 460, making it ready for the most demanding DX11 games on the market today, and just as important, the games of tomorrow.
Further to our e-mail last night about the GeForce GTX 460 1GB/GTX 470 price adjustment, please rest assured that our price adjustments are in fact permanent. Any claims that our pricing update is temporary are patently false.
quote: You must be new to computers, huh
quote: Then again perhaps if you can't afford it you might look to a less expensive hobby.
quote: "This is the fastest DirectX 11 GPU on the planet."
quote: they will be staring death in the face
quote: [I expect Nvidia's demise to gather pace over the next 12 months.
quote: I expect Nvidia's demise to gather pace over the next 12 months. In two years, unless they have been acquired by someone else, they will be staring death in the face.
quote: I think people need to give all this "fanboi" crap a rest... anyone who says "fanboi" sounds like a tool.
quote: Fanboys are the scum of the earth. The AMD/ATI one seem to be possibly the worst though, especially over the last couple of years. There seems to be more of them and they always pop up on articles like this.
quote: Sir, you OBVIOUSLY know nothing of the industry, the market, the economy... or computers for that mater.
quote: 'Mid-range' GPU's are quickly going to be obsolete by CPU's like Fusion and Sandy Bridge that give equivalent graphics performance directly off the die.
quote: NVIDIA clearly is still struggling with heating issues, so rather than utilize a noisy, high flow fan like the 400 series, this time around it is opting to pay a bit more for a nicer solution.
quote: AMD's aims for single-GPU supremacy rest on the Radeon HD 6990, an Antilles card set to launch before the end of the year.