Print 32 comment(s) - last by BRB29.. on Apr 30 at 8:48 AM

No official date given for a launch outside of South Korea

LG has announced that it is set to begin accepting pre-orders on its revolutionary curved-screen OLED television with delivery set to begin next month. The television (Model 55EA9800) features a curved 55-inch screen and is model number. LG says that over 1400 of its retail stores in South Korea will begin taking pre-orders today from customers for the new television today.

The TV is far from cheap priced at 15 million KRW, working out to about $13,500 here in the U.S.

“Our Curved OLED TV is not only the proof of LG’s unmatched leadership in next-generation displays but also a testament to LG’s commitment to bringing to market the most exciting TV technology available today,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company.

The curved screen serves a purpose according to LG, other than simply being a marketing gimmick. LG says that the curved screen is designed to put the entire screen surface at the same distance from the viewer's eyes. That means that the visual distortion and loss of detail, on the edges of the screen won't happen on the curved screen.

The TV is 4.3 mm thick and weighs 37.48 pounds. LG promises vivid, realistic images thanks to proprietary WRGB technology and a 4-color pixel system that features a white sub pixel. That white pixel works in conjunction with the traditional red, blue, and green pixels to create perfect color output according to LG.
LG has announced when the TV will be available outside of its home market of South Korea, however, pricing and availability details will be revealed at a later date.

The OLED TV market is expected to boom in the coming years. Prices for OLED panels are predicted to be lower than LCD screen prices by 2016.

Source: Korea Times

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Still waiting for that OLED price drop
By mcnabney on 4/29/2013 10:56:22 AM , Rating: 5
Anybody else believe that OLED would be cheaper than LCD in three years?

I've been hearing that same story for the last ten years.

RE: Still waiting for that OLED price drop
By Denigrate on 4/29/2013 11:04:50 AM , Rating: 2
Really? Because this is the first I've read about OLED being cheaper in the near future as compared to LCD/LED.

By BRB29 on 4/29/2013 11:09:19 AM , Rating: 2
In its infancy, I've heard of OLED supposed to be cheaper to manufacture than LCD. That was then and the tech still has not matured yet. All the suppliers will enjoy the high prices and try to keep it there for at least a few years.

RE: Still waiting for that OLED price drop
By BRB29 on 4/29/2013 11:05:27 AM , Rating: 1
LCD should be dirt cheap but it's not due to price fixing. Same for OLED. It's just freaking hard to prove without concrete evidence unless someone snitch.

OLED should be cheaper if manufactured on the same scale. Too bad you won't see $500 50" OLED for a long time only because of corporate greed.

RE: Still waiting for that OLED price drop
By Ammohunt on 4/29/2013 11:18:26 AM , Rating: 3
...only because of corporate greed.

The only reason to a counter cultural nincompoop. To hippies there is a corporate conspiracy around every corner!

RE: Still waiting for that OLED price drop
By BRB29 on 4/29/2013 12:15:34 PM , Rating: 3
No it's true and a fact of life. There are corporate greed just as there are corrupt politicians. It's no conspiracy. There's been many cases of price fixing in the display industry.

Some people work for money, some people swindle for money, some people kill for money, some people steal money. The vast majority may do honest work for a living but you only need a drop of ink to darken a bottle of water.

RE: Still waiting for that OLED price drop
By retrospooty on 4/29/2013 1:01:27 PM , Rating: 4
It's not that at all... Its supply and demand, simple as that. If you are a company and people are paying x for a TV, then why would you lower the price to less than x? As things move forward, manufacturing gets cheaper and competition lowers price and so do you to match. Its not a conspiracy, its business. If you don't think the price is worth it, you don't have to buy it. You can still get a small LCD TV at Walmart for $150 if that is your price range.

For me, I want a 4k TV bad... But not $10,000 bad. I will have one, but only when the price drops.

RE: Still waiting for that OLED price drop
By BRB29 on 4/29/2013 2:28:20 PM , Rating: 4
Supply and demand doesn't work if all the manufacturers decide to agree to a price range and reduce production. That is what price fixing means.

RE: Still waiting for that OLED price drop
By smilingcrow on 4/29/2013 4:19:56 PM , Rating: 2
If you want to know if ‘significant’ price fixing is in operation then look at the profits that TV manufactures are making. I recall that they have been struggling recently which suggests otherwise and when you consider how much prices have dropped in the last 5 years or so it seems difficult to see a massive conspiracy to defraud on a large scale.

By BRB29 on 4/29/2013 8:11:47 PM , Rating: 3
they are struggling because they have been found guilty of price fixing. The case started years before the verdict, that means they stopped years ago. Coincidentally, also the same time they started tumbling. Look beyond supply and demand and enlighten yourself

By StormyKnight on 4/29/2013 10:44:14 PM , Rating: 1
Boardroom meeting:
CEO: Board members, I have decided after spending billions of dollars in R&D in large OLED displays, that we will sell them below cost of production.

Board Members: <GASP>

CEO: This way, nobody can call us greedy since we won't try to compensate for our R&D spending. We will eventually go bankrupt, but I have great faith that our benevolent government will bail us out so we may continue to move away from the free market enterprise system in order to provide the masses with zero cost TVs and other displays.

Board Members: Huzzah!!! <wild clapping> Brilliant!!! Extraordinary thinking!!!

RE: Still waiting for that OLED price drop
By luhar49 on 4/29/2013 12:57:45 PM , Rating: 4
If that was true, there won't be so many corporates shutting down their TV divisions and running up billions of Yens of losses.

By BRB29 on 4/29/2013 2:36:20 PM , Rating: 1
You just proved that it is true because they were found guilty of price fixing, forced to sell competitively, and they were not competitive so they lost money.

A competitive market actually does not support many companies. Eventually, you will only have less than a handful of players left in a competitive market because only the most efficient survives. If you are inefficient then you get knocked out, that's competition. The only way to keep everyone afloat is price fixing.

It's ironic that a competitive market will actually eventually create a monopoly. Then you are forced to compete with your own product line. For example, Kellogg's own brands compete against itself to keep it out of the antitrust court.

Everyone thinks they're economist because they learned supply and demand. It goes way beyond that especially when politics, culture, and international markets are involved.

By BRB29 on 4/29/2013 8:22:38 PM , Rating: 1
Here you go since people just want to vote down without doing a simple search.

To answer your question. They went belly up because they were not competitive when they weren't price fixing. The economy globally also went to shit if you didn't remember. It's a lethal combination for any inefficient company.

RE: Still waiting for that OLED price drop
By FastEddieLB on 4/29/2013 2:46:32 PM , Rating: 2
I suppose you've never heard of the cost of research and development. That costs big money, the companies have to make back the amount they spend to make it a worthwhile endeavor. Advancing technology doesn't mean a whole lot if your business collapses and puts thousands of people out of a job in the process. It's the reason why all new technology is so expensive when it first pops up: it's not just the cost of manufacturing, it's the cost of R&D.

By Nfarce on 4/29/2013 7:23:40 PM , Rating: 2
Dude has been indoctrinated by left wing liberal socialist teachers in a government school (and if he went to college, left wing liberal socialist capitalism-hating professors). You couldn't explain facts of business operations to him and his ilk, because any profit made to them is evil, and "crony capitalism" only exists to steal money from the poor and middle class workers. Of course these are the same people (including said college professors) who never start a business venture of their own and find out what the real world is like, and instead b!tch about others trying to make it out there...and make money for their investors, employees R&D, etc.

By BRB29 on 4/29/2013 8:44:54 PM , Rating: 2
Sure because we should still pay into that R&D even though they've produced hundreds of millions of LCD monitors already and the tech is licensed across several manufacturers. I'm not talking about the first 3 years. I'm talking about after 5+ years, LCD prices were still insane.

RE: Still waiting for that OLED price drop
By Reclaimer77 on 4/29/2013 5:42:42 PM , Rating: 1
OLED should be cheaper if manufactured on the same scale


You know what man, almost every time you post it's like you're just making crap up. Do you even know what you're talking about?

At this point there are so many problems with making large TV-sided OLED panels efficiently, we might not even get mainstream OLED sets for some time. If it happens at all.

Yet you claim they should be cheaper, magically, except for "corporate greed". Seriously, you're a moron.

RE: Still waiting for that OLED price drop
By BRB29 on 4/29/2013 8:18:39 PM , Rating: 2
Reallly? cause I actually do some research before i spam like you

Hey look, suddenly everything makes sense. I figured maybe you already know how to google but I guess I expected too much.

RE: Still waiting for that OLED price drop
By Reclaimer77 on 4/29/2013 11:39:38 PM , Rating: 2
You obviously haven't. There are severe problems in OLED TV production on anything that qualifies as a mass scale. None of your actual links backed up anything you said, by the way. I know of OLED's advantages, where did I ever question them? As far as the second link, where did I say there wasn't an LCD price fixing scandal in the past?

I figured maybe you already know how to google but I guess I expected too much.

Then do yourself a favor and Google "OLED TV production problems". Enlighten yourself and stop spewing ignorance.

By BRB29 on 4/30/2013 8:48:59 AM , Rating: 2
Any complex product will have production problems. Else, engineers wouldn't have jobs all year long. It is factored into production expense.

Why did I link any info? because you said i made it up. Can't read your own post?

By inighthawki on 4/29/2013 11:20:07 AM , Rating: 2
I'm waiting for my oled pc monitor. Amazing they can make them at 5" and 50" but 24" is apparently impossible :).

Yeah, right
By bug77 on 4/29/2013 11:56:03 AM , Rating: 2
The curved screen serves a purpose according to LG, other than simply being a marketing gimmick. LG says that the curved screen is designed to put the entire screen surface at the same distance from the viewer's eyes.

You'd have to be pretty dumb not to see that only holds true if the viewer sits in a precise spot. Watching TV with your family will be really awkward.

RE: Yeah, right
By siconik on 4/29/2013 12:26:49 PM , Rating: 2
What do you mean, I love self-obscuring monitors (for off-angle viewing). Adds mystery to any programing, for *free!


RE: Yeah, right
By Solandri on 4/29/2013 4:29:30 PM , Rating: 2
You'd have to be pretty dumb not to see that only holds true if the viewer sits in a precise spot.

The same is true for a flat screen TV, there is only one precise spot you can sit in and get an undistorted view.

This isn't a case where a flat screen is better than a curved screen, or vice versa. There are distortions with either type of screen, and all you're deciding is which set of distortions you want to live with. For a flat screen, distortions are created both when you're not sitting directly in front of the screen, and when your angular FOV does not match the angular FOV of the video. The off-angle distortion is easy to see - everything gets compressed along one axis, like tilting a photo at an extreme angle.

This page has photographic examples of the FOV not matching up - the pictures actually look correct if you put your eye right up to the screen. (I suppose I should warn that the page has thumbnails and links to nude photos.) So yes, how far you sit from your flat screen TV matters.

A curved screen allows the display of (very) wide angle views with less distortion. How relevant that is to typical TV content is questionable. But you've already seen gamers doing this with multi-display gaming systems. The 3 monitors are almost never placed in a straight line. The monitors on either side are angled, approximating a curved screen. Yes those are geared towards a single player who sits in the center. But IMAX screens and planetariums are made the same way with curved screens, and intended to be viewed by a lot of people at once.

20 years ago a 32" TV was huge. Today a 32" TV is small and 60" is only starting to get big. In another 20 years, I wouldn't be surprised if TVs almost as big as your wall were commonplace. And in that case, curved screens should become more prevalent. In fact, given that it's a simple mathematical transform between to switch between the two, I wouldn't be surprised if TV broadcasts in the future were were designed for curved screens, and if your screen happened to be flat it would do the math to display a cropped and corrected flatscreen version in real-time.

RE: Yeah, right
By Randomoneh on 4/29/2013 7:57:36 PM , Rating: 2
It's not true in any case. This is not a spherical display, it's cylindrical. It's only curved horizontally.

By haukionkannel on 4/29/2013 11:32:08 AM , Rating: 2
So this is over 13500$ Oled... How about 4K? If this is allso 4K and Oled, then this would not be so bad. Too expensive ofcourse but at least the new technology from beginnig to the end...
In 5 years these are dirt cheap!
... or at least more affordable...

RE: 4K?
By BRB29 on 4/29/2013 12:17:33 PM , Rating: 1
I still wouldn't call LCD affordable and it's been around for more than ~10 years. It definitely is much easier to digest at $500-700 than 10k like it used to be.

RE: 4K?
By aliasfox on 4/29/2013 5:17:26 PM , Rating: 2
Except they are affordable.

Eighteen years ago, my parents got a 32" Triniton for something close to $1500 (in 1995 money).

You can pop into Best Buy and get a 40" LCD which is just as tall and 50% wider for $500 any day of the week and <$400 on sale days.

Is it cheap enough that I can use them as frisbees? No. But to argue that pricing for 'acceptable' quality screens hasn't fallen to affordable levels is kind of a warped perspective - at least in a society where basic needs are covered.

RE: 4K?
By FishTankX on 4/29/2013 6:34:35 PM , Rating: 2
it's 1080p

By DockScience on 4/29/13, Rating: 0
RE: capital
By Randomoneh on 4/29/2013 10:42:34 PM , Rating: 1
Oh yeah, 5 years later it all turns into a big pile of poop.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
Related Articles
OLED Prices to be Lower than LCD in 2016
October 30, 2009, 10:03 AM

Most Popular ArticlesFree Windows 10 offer ends July 29th, 2016: 10 Reasons to Upgrade Immediately
July 22, 2016, 9:19 PM
Top 5 Smart Watches
July 21, 2016, 11:48 PM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki