The holiday season is undoubtedly the most important selling
period for console makers, and it’s easy to see why after examining the NPD sales
data for December 2007.
The Nintendo DS was by far the best selling system for the
month with 2.47 million sold. With the lowest price point for hardware and
large selection of software that appeals to the casual market, it’s not
surprising to see Nintendo’s handheld system at the top of the charts.
Nintendo also reigns supreme in the living room too, with
the Wii selling the most of all home console systems at 1.35 million units.
"By the end of 2007 we were sold out of virtually all
hardware, and much of our stock of software and accessories was sold out as
well, thanks to the broad appeal of Wii and Nintendo DS to core gamers, women,
families, grandparents - and seemingly everyone in between," said Cammie
Dunaway, Nintendo of America's executive vice president of sales &
marketing. "And that momentum continues here in the early weeks of
2008."
Since their respective launches, Nintendo has sold more than
17.6 million Nintendo DS systems and nearly 7.4 million Wii systems in the U.S,
and accounted for more than half of all the video game systems sold in 2007.
The Xbox 360 also had a strong showing, selling 1.26 million
consoles in December. The total count for Xbox 360s in the U.S. is now at 9.15
million, according to NPD.
While Nintendo may have sold the most hardware in 2007,
Microsoft captured the most dollars of any console manufacturer. Xbox 360
related sales accounted for nearly 45 percent of total industry figures for the
year.
Much of Xbox 360’s strong revenue driving power comes from
its high attach rate – 7 games per console. Of the top 20 best-selling titles
in 2007 for this generation, 11 were on Xbox 360, while only seven were sold on
the Wii and two sold on the PS3.
Once again, Sony’s family of products made up the second
half of the list. The PlayStation 2 continued to show signs of life with 1.1
million, adding to the U.S. install base of over 40 million. Sony was happy to
point out that its PS2 user base bought more software units than any other
console on the market.
PSP wasn’t far behind with 1.06 million units, representing
an 87 percent increase in sales over November.
Portable systems appear to be a preferred choice as a holiday gift, helping the
PSP reach 10.47 million sold in the U.S.
The PlayStation 3 held the bottom spot on the list with
797,000 units sold, bringing the total since launch to 3.25 million. Even with
occupying the lower half of the sales list, PlayStation total hardware revenue
was $714 million in December, surpassing the total hardware revenue of
Microsoft and Nintendo.