Just a few days ago, Apple bumped the maximum capacity of
its popular iPod touch portable media player (PMP) from
16GB to 32GB. The increase in capacity also resulted in a price increase
from $399 to $499.
Creative may not have the same name recognition as Apple
when it comes to PMPs, but the company is looking to attract customers on a
different front: pricing. The company's 32GB Zen already undercut the 16GB iPod
touch by $70, but Creative is taken even further steps to lower the price of
Creative now lists the 32GB Zen at a low
price of $299 representing a $30 price cut. That puts the 32GB Zen at the
same price as an 8GB iPod touch.
On a feature-for-feature basis, however, the Zen would most
likely be best compared with the iPod nano. Apple's popular iPod nano is priced
at $149 for the 4GB model and $199 for the 8GB model. An additional $100 gets
you four times the capacity with the Zen plus the addition of an FM tuner.
While we are unlikely to see any price cuts coming from
Apple any time soon, it nice to see that other manufacturers are looking to
pass the savings gathered from more streamlined NAND flash production onto the
Rival SanDisk is also looking to drive NAND flash pricing downwards
with new 43nm
NAND production and three-bit-per-cell technology.