In-Stat found 64% of consumers have an  interest in 3DTV, with only 25% saying they would pay additional for 3DTV content.  Blu-ray hardware sales are beginning to overtake DVD hardware sales, with DVD sales projected at 53% and Blu-ray at 47% through 2009.

"This time we believe it's here to stay because we're living in a different world," Futuresource Consulting managing director Jim Bottoms told reporters when speaking of 3DTV growth.

People who've invested in Blu-ray are more likely to be interested in purchasing 3DTV content over regular consumers.

In the future, 3D standards must be developed -- likely by Panasonic and Sony, with both companies pushing the boundaries of 3D technology -- to avoid a format war.  If not, then both Panasonic and Sony will have to fend off smaller companies also developing 3D, as there could be a free for all between every company looking to cash in.

The Blu-ray Disc Association, which is greatly interested in 3D, also is developing new standards for software before 2010.  

The new standards "gives everyone the green light to go forward," said Paul Gagnon, North American TV director at DisplaySearch.