Tag Heuer’s first smartwatch did fairly well in the market and has prompted the new Connected Modular. Let’s see how it compares to Samsung’s Gear S3 Frontier.

When Tag Heuer debut the Tag Heuer Connected, their first smartwatch, it was the priciest Android Wear watch available at that time. According to Tag Heuer CEO Jean-Claude Biver, more than 56,000 customer bought one $1,500. This was three times what the Swiss manufacturing company intended to sell. As a result,  Tag Heuer plans to release their second smartwatch in May with plans to sell 150,000 units.

In comparison, Samsung’s first smartwatch only sold around 50,000 units upon debut which was considered disappointing for such a strong brand and heavily promoted product. Fortunately, Samsung went back to the drawing board and came up with the Gear S2.  The Gear S2 had a nice rotating bezel with a beautiful display and worked with Android watches. Samsung went on to bring us the new Gear S3 Frontier.

So how does Tag Heuer’s latest smartwatch compare to Samsung’s latest? Let’s take a look.

Here is what we know about the current Tag Heuer Connected Smartwatch. While rumours point to improvements in customization, we expect that some of the features listed below may be upgraded as well.

The smartwatch has a round body that measures 46 mm and is made from titanium. The straps are only available in rubber and come in blue, white, black, orange, red, yellow and green. It features water and dust proofing of IP67 rating and can only be withstand to splashes of water.

The new Tag Heuer Connected Modular is will not only have interchangeable straps, but it will have feature automatic analog movement via the ability to switch between digital or analogue faces.

The Gear S3 features military grade durability and resists water, dust with a rating of IP68. Gear S3 can remain immersed in 1.5 meters of water for 30 minutes. This smartwatch can also take extreme temperatures and even the accidental drop. It has Corning Gorilla Glass SR+ to protect against scratches. meanwhile also has a round body but it is made from stainless steel.


Photo Source: Samsung

There is a rotating bezel which users can employ to zoom into content on the screen and also select apps to open. The device from TAG Heuer can be paired with iOS and Android devices while the Gear S# can only be paired with Android devices but iOS devices could be included in the near future.


Here the Gear S3 comes with a display measuring 1.3 inches and it has a resolution of 360x360 pixels and a density of 302 pixels per inch. On the Connected is a 1.5 inch LCD display which has a resolution of 360x360 pixels and a density of 240 pixels per inch. There is no word of improvements on the new Connected Modular’s display.


Photo Source: Tag Heuer


Onboard the Connected is a haptic engine, tilt detection sensor and gyroscope with the noticeable lack of a heart rate sensor, while the Gear S2 comes with a gyroscope, accelerometer, barometer, heart rate sensor and ambient light sensor.

Stay tuned as we bring information as it becomes available.

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