Comcast adds additional partners to growing online Web presence
Comcast has strengthened its efforts to bring content online, with more than a dozen broadcasters, including CBS and other rivals, joining in the expanding project.
Last month, CBS was expected to enter into a working agreement with Comcast and its On Demand Online trial, which has been finalized. Starting later this month, CBS and Comcast will offer a combination of current content alongside older content no longer shown on the channel.
Joining CBS will be BBC America, BBC, A&E, History, IFC, HGTV, Sundance Channel, and several other popular channels available on Comcast. Already available through Fancast, CBS has content available for Comcast users who are able to pass through an authentication process to confirm a person is truly a Comcast subscriber.
All CBS shows are available on a three-day delay, but the companies expect to make content available sooner.
Financial information about Comcast's latest deal wasn't publicly announced. CBS will, of course, receive publicity, and can look forward to working with Comcast, though it should be interesting to see if the company is able to actually make any money from the deal.
The news comes just one day after Comcast announced it added HBO and Cinemax to its online portfolio, which was seen as a strong move. But adding shows from CBS, AMC and other channels further legitimizes the company's online efforts, with additional deals expected soon.
Cable providers are now facing increased pressure from Hulu and other free online video sites that offer popular movies and TV shows online for free through ad-supported websites. The cable providers hope their own custom Web sites will help them better combat Hulu.
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