Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014 5:19 PM
After throwing its employee under the bus, internal memo indicates Comcast looked to mislead media about protocol
Comcast Corp.'s (
) embarrassment continues over the case of the published call in which customer Ryan Block is
an "overly needy" Comcast retention specialist. The specialist goes to seemingly insane lengths to redirect the conversation and ignore the customer's requests to cancel his service. The call was
posted to SoundCloud
and quickly picked up steam after
, Comcast appeared to throw the employee under the bus, suggesting:
We are very embarrassed by the way our employee spoke with Mr. Block and are contacting him to personally apologize. The way in which our representative communicated with him is unacceptable and not consistent with how we train our customer service representatives.
We are investigating this situation and will take quick action. While the overwhelming majority of our employees work very hard to do the right thing every day, we are using this very unfortunate experience to reinforce how important it is to always treat our customers with the utmost respect.
In an internal memo Comcast acknowledges it does train employees to harass customers to try to "save" them, when they call to cancel. [Image Source: prialto]
today published a leaked internal memo from Comcast COO David N. Watson which sheds more light on the matter. Mr. Watson reportedly posted the memo to Comcast's internal TEAM Comcast webpage.
Comcast COO David Watson
The real truth, he reveals, is that the employee wasn't derailing -- he was doing precisely what he was told. He comments:
You probably know that there has been a fair amount of media attention about a recording of a phone call between one of our Customer Account Executives (CAEs) and a Comcast customer. The call went viral on social media and generated news headlines. We have apologized to the customer privately and publicly on Comcast Voices, making it clear that we are embarrassed by the tone of the call and the lack of sensitivity to the customer’s desire to discontinue service.
I’d like to give you my thoughts on the situation.
First, let me say that while I regret that this incident occurred, the experience that this customer had is not representative of the good work that our employees are doing. We have tens of thousands of incredibly talented and passionate people interacting with our customers every day, who are respectful, courteous and resourceful.
That said, it was painful to listen to this call, and I am not surprised that we have been criticized for it. Respecting our customers is fundamental, and we fell short in this instance. I know these Retention calls are tough, and I have tremendous admiration for our Retention professionals, who make it easy for customers to choose to stay with Comcast. We have a Retention queue because we believe in our products, and because we offer a great value when customers have the right facts to choose the package that works best for them. If a customer is not fully aware of what the product offers, we ask the Retention agent to educate the customer and work with them to find the right solution.
The agent on this call did a lot of what we trained him and paid him — and thousands of other Retention agents — to do. He tried to save a customer, and that’s important, but the act of saving a customer must always be handled with the utmost respect. This situation has caused us to reexamine how we do some things to make sure that each and every one of us — from leadership to the front line — understands the balance between selling and listening. And that a great sales organization always listens to the customer, first and foremost.
When the company has moments like these, we use them as an opportunity to get better, and that’s what we’re going to do. We will review our training programs, we will refresh our manager on coaching for quality, and we will take a look at our incentives to ensure we are rewarding employees for the right behaviors. We can, and will, do better.
Thank you for your support, and many thanks to the thousands of exceptional employees all around the country who work so hard to deliver a great customer experience every day. I am confident that together we will continue to improve the experience, one customer at a time.
Thanks to Comcast's COO, we know that the employee was in fact mostly sticking to the script, although he could he could have used a little more tact.
[Image Source: cmorran123/Flickr]
Comcast's almost evangelical way in which it proclaims the importance of "the act of saving a customer", should be eye-opening to anyone who believed this was a one-off incident. Comcast is clearing training its reps to behave as belligerent hard sellers. While it says it must try to win them back with "the utmost respect", the memo seems to clearly imply that its script requires its agents to deflect customer requests, and waste their time trying to share facts about how great Comcast is and sales pitches to win them back.
In other words, Ryan Block's experience -- tone of the rep aside -- was an ideal call from Comcast's perspective.
So to recap, Comcast was caught harassing and not listening to its customers via rude retention calls. It then lashed out at its employee saying they were violating their training. Then after pointing the finger at the working man, it turned around and told its workers that the employee actually was following their training, and that they shouldn't feel bad.
Comcast doesn't appear to really care about its customers' wishes and is happy to deflect blame to its employees who are following its policies/protocol. [Image Source: Silence Breakers]
No wonder Comcast beat out a packed field of rivals to
earn the distinction of "Worst Company in America"
in a public poll by
Of course for those appalled at such glaringly dishonest business practices, the fun has just begun as Comcast is in the process of acquiring Time Warner Cable, Inc. (
for $45.2B USD
. Time Warner Cable was the
second most loathed in 2013 ISP customer satisfaction surveys
, behind only Comcast.
If the deal -- currently
under scrutiny by U.S. antitrust regulators
-- goes through, Comcast will
own a dominant stake
in the U.S. cable television market just under 30 percent, and a dominant stake of just less than 40 percent in the U.S. cable internet market. With roughly 2 in 5 Americans connected by Comcast, and with Comcast and Time Warner being the only two options in some regions a deal would leave many Americans with no other option for service.
Many Americans could soon be forced to use Comcast. [Image Source: Viacom's Comedy Central]
But with corporate America encouraged by the U.S. Supreme Court in recent rulings to exercise its "free speech" by paying off America's elected officials, hope of overturning the deal --
widely acknowledged as anticompetitive
-- is waning. Comcast has started a political action committee and is
looking to make key payments to both individual candidates and the Democratic/Republic National Parties
, looking to lubricate the deal and slide it through the backdoor. As the saying goes, money speaks. Thus many Americans may soon have to
begrudgingly deal with
this kind of antics.
"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
Comcast-TWC Merger Would Combine The Worst Performing Companies in Customer Satisfaction
May 20, 2014, 10:13 AM
Netflix Opposes Comcast/Time Warner Deal, Says It's Anti-Competitive
April 22, 2014, 8:52 AM
Comcast Voted Worst Company in America for 2014
April 8, 2014, 4:07 PM
U.S. States to Help DOJ Assess Comcast's TWC Acquisition
March 19, 2014, 12:35 PM
Time Warner Cable CEO Says Merger with Comcast is a "Dream Combination", Will Increase Innovation
March 12, 2014, 2:37 PM
Science & Environment
February 20, 2017, 6:37 AM
The USA’s newest weather satellite sends first photos.
January 24, 2017, 6:41 AM
Netflix took a decision to invest in original content
January 19, 2017, 7:00 AM
Amazon Airborne Fulfillment Center – Your Merchandise Drop-Shipped from the Clouds
December 29, 2016, 5:00 AM
Amazon is experimenting with a new kind of grocery stores, Amazon Go
December 8, 2016, 5:00 AM
Google has developed Deep Learning Algorithm to detect Diabetic Eye Disease
December 4, 2016, 5:00 AM
Most Popular Articles
Surface Pro 5 Rumors - New Release Date and Price
April 22, 2017, 6:45 AM
Apple Watch NikeLab Limited Edition unveiled.
April 22, 2017, 6:20 AM
SAPPHIRE PULSE Radeon RX 580 8GD5 – Great Value for the Money
April 20, 2017, 7:47 AM
Meet the Smartphone with four cameras - Alcatel Flashphone
April 5, 2017, 11:20 AM
Dell Inspiron 17 7000 – A Premium Laptop featuring 7th Gen Intel Core i7 in a 2-in-1 Frame.
April 19, 2017, 7:45 AM
Latest Blog Posts
Galaxy Note 8 – Available Second Half 2017
Apr 28, 2017, 7:30 AM
Google Android App – Huge improvement on Nighttime Photography
Apr 27, 2017, 7:40 AM
Google Co-Founder, Sergey Brin has an Airship
Apr 26, 2017, 6:43 AM
Samsung Galaxy S8 and S8 Plus – Lots of Glass that Breaks Easily
Apr 25, 2017, 7:20 AM
Samsung Galaxy S8 – Warning for Pet Owners
Apr 24, 2017, 5:59 AM
Sound Bars and the Costs?
Apr 23, 2017, 6:30 AM
Link your Brain to Your Computer – In Four Years…Maybe
Apr 22, 2017, 7:03 AM
Google Home can now identify users by their voice.
Apr 21, 2017, 7:15 AM
Amazon Lex – Now Available for Developers.
Apr 20, 2017, 6:58 AM
You can now use Instagram offline on your Android Smartphone
Apr 19, 2017, 8:00 AM
Now you can livestream to YouTube from your mobile device.
Apr 18, 2017, 8:05 AM
Google Home – Is It a Spy Device?
Apr 17, 2017, 7:30 AM
Apple added to self –driving test permit list
Apr 15, 2017, 6:21 AM
Project Scorpio – Coming on June 11
Apr 14, 2017, 6:20 AM
Looks Like Samsung Has Been Forgiven.
Apr 13, 2017, 6:50 AM
United Airlines - Blasted on China’s Social Network and the Stock Market
Apr 12, 2017, 6:50 AM
Amazon's Third-Party Sellers Hacked
Apr 11, 2017, 6:25 AM
Microsoft Surface Pro5 Details Revealed
Apr 9, 2017, 6:41 AM
Own An Android Phone? Then you could be hacked over Wi-FI
Apr 7, 2017, 6:47 AM
Apple confirms iOS 10.3 bug and its effect on iCloud Services
Apr 6, 2017, 6:30 AM
Apple Rolls Out New Version of Apple Music
Apr 5, 2017, 10:35 AM
Apple in the News
Apr 4, 2017, 9:03 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information