There
are two types of shoppers when it comes time to get things going on
holiday purchases. Some shoppers live for the malls and don’t want
to order much of anything online. Other shoppers would rather take a
beating than head to crowded stores and order everything online. The
number of shoppers that use online stores to buy their stuff is
growing at a significant rate.
The latest numbers from
comScore are in and they show that online purchasing during the
holiday season is set to grow
by 11% this year compared to last year. This is the second
time that the statistics firm has raised its outlook for holiday
online purchases.
The new outlook pegs online spending for
this holiday season at $32.4 billion. The kick off to the online
shopping season is viewed as Cyber Monday and the shopping is
expected to be heavy with all sorts of deals online from some of the
largest retailers out there. There are many deals being offered at
online-only stores, but brick and mortar stores like Walmart and
others are focusing online deals for Cyber Monday as
well.
ComScore's previous expectation for online holiday
shopping was 7% growth from last year. The company notes that it
could raise expectations again if needed.
ComScore chairman
Gian Fulgoni said, "Despite continued high unemployment rates
and other economic concerns, consumers seem to be more willing to
open up their wallets this holiday season than last."
Reuters
reports that the National Retail Federation expects to see sales for
2010 retail shopping grow only 2.3% this year to $447.1 billion.
Retail sales expectations do not include online sales and a few other
categories like vehicle and gas sales.
One
of the biggest online sellers is Amazon. It has been fighting
with officials
in North Carolina over releasing information about purchases
made by state residents. NC wants Amazon to turn over names of the
buyers and information the products they purchased so the stat can
charge sales tax to the buyers.