Circuit City gives HD DVD owners option to trade-in for Blu-ray

Consumers who bought high-definition movie hardware during the final weeks of HD DVD’s fight against Blu-ray Disc should have known what they were getting into. As they say, caveat emptor – or “let the buyer beware.”

Circuit City, however, is stretching out its hands to recent HD DVD hardware for a way out of the now dead-end format. Gizmodo copied what it believes to be post from an internal Circuit City forum detailing the end of HD DVD, which states that consumers may return their hardware for store credit.

The posting reads: “We do not want to upset our valued customers. For this special circumstance, we are happy to offer an exchange for a Blu-ray player (customer plays any difference in purchase price) - even if it has been several months since the customer made their HD DVD player purchase. If the customer does not want a Blu-ray player, we can issue a gift card refund for their original purchase price. For products purchased in the last 30 days, handle as usual.”

While the wordage does not specify an exact time window, most are interpreting that any HD DVD player purchase made within the last three months are eligible for return.

Rather than try to re-sell the HD DVD players as open box items, the internal information specifies that all hardware returns are “Return to Vendor” and must be sent back to Toshiba. Unlike with hardware, opened HD DVD software is not eligible for return.

Customers who feel stuck with HD DVD player purchases from Circuit City over the holiday season will clearly appreciate the chance to return their hardware, but those who bought a machine during recent clearance sales may opt to keep the players for their DVD upscaling features.

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
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