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Circuit City gives HD DVD owners option to trade-in for Blu-ray

Consumers who bought high-definition movie hardware during the final weeks of HD DVD’s fight against Blu-ray Disc should have known what they were getting into. As they say, caveat emptor – or “let the buyer beware.”

Circuit City, however, is stretching out its hands to recent HD DVD hardware for a way out of the now dead-end format. Gizmodo copied what it believes to be post from an internal Circuit City forum detailing the end of HD DVD, which states that consumers may return their hardware for store credit.

The posting reads: “We do not want to upset our valued customers. For this special circumstance, we are happy to offer an exchange for a Blu-ray player (customer plays any difference in purchase price) - even if it has been several months since the customer made their HD DVD player purchase. If the customer does not want a Blu-ray player, we can issue a gift card refund for their original purchase price. For products purchased in the last 30 days, handle as usual.”

While the wordage does not specify an exact time window, most are interpreting that any HD DVD player purchase made within the last three months are eligible for return.

Rather than try to re-sell the HD DVD players as open box items, the internal information specifies that all hardware returns are “Return to Vendor” and must be sent back to Toshiba. Unlike with hardware, opened HD DVD software is not eligible for return.

Customers who feel stuck with HD DVD player purchases from Circuit City over the holiday season will clearly appreciate the chance to return their hardware, but those who bought a machine during recent clearance sales may opt to keep the players for their DVD upscaling features.



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Returned to Vendor?
By InternetGeek on 3/7/2008 12:39:25 AM , Rating: 2
What would be the implications on Toshiba? Are they going to reprocess all these players or just melt them into scrap? Take into account that if everyone changed their players it would like if the format war never happened...




RE: Returned to Vendor?
By Warren21 on 3/7/2008 12:49:24 AM , Rating: 3
What are you talking about? Eurasia has always been our ally.


RE: Returned to Vendor?
By Warren21 on 3/7/2008 4:40:17 AM , Rating: 1
Downmodded? Ever hear of 1984? Orwell...?


RE: Returned to Vendor?
By eye smite on 3/7/2008 8:36:19 AM , Rating: 4
Just to throw my 2 cents in, I don't think you'll hear of Best Buy making this kind of offer. Not unless they don't want to be upstaged.


RE: Returned to Vendor?
By xsilver on 3/7/2008 8:55:07 AM , Rating: 2
bollocks, we are at war with Eurasia; always have, always will. -- W. Smith, Ministry of truth ;)

On topic though, is it possible that toshiba is offering a good price for used or unused units to be returned? Say you paid $99 for your unit, toshiba is offering $100 for used or unused units to be returned. Therefore CC may offer this because they wont be losing out on any money? If anything they'll be making money in the hope that you'll buy loads of BD movies?
Nice theory?


RE: Returned to Vendor?
By Hypernova on 3/7/2008 1:21:08 AM , Rating: 1
Toshiba may be able to reuse the blue laser diodes or by changing the lenses+firmware convert the players into Blue-Ray players. It's a wild guess but not impossible.


RE: Returned to Vendor?
By lexluthermiester on 3/7/2008 3:01:44 AM , Rating: 2
Actually, that isn't possible. Although HD and BD use similar wavelength frequencies, they are implemented in physically different ways. I suspect that Toshiba is going to scrap them all. At best they may clearance them out as enhanced DVD players[which isn't a bad idea, but BD players can do the same thing]. The idea that the players might refitted with BD lasers[which is possible] is not fiscally feasible, so I don't see Toshiba going for that option...


RE: Returned to Vendor?
By oldman42 on 3/7/2008 9:24:22 AM , Rating: 2
I imagine they could at least scavenge most of the internals to be dropped into HD computer drives. A few hundred thousand players coming back to recycle their internals would likely do wonders for the financial side of Toshiba's computer works for this fiscal year.


RE: Returned to Vendor?
By Lightning III on 3/7/2008 1:32:19 PM , Rating: 3

My guess would be a firmware update and behold CH HD-DVD and resell them in china


RE: Returned to Vendor?
By HaZaRd2K6 on 3/7/2008 10:26:19 AM , Rating: 2
quote:
it would like if the format war never happened...


Do you know anyone who still has a Betamax player?


RE: Returned to Vendor?
By mmntech on 3/7/2008 1:45:36 PM , Rating: 2
I do. Still works great too. I have lots of old home movies and TV shows on Beta.

If anyone wants HD-DVD, Best Buy still has a whole pile of movies left. I didn't notice how much they were selling for them. Some poor guy picking through the HD-DVD shelf today. Glad I was on the winning side with my PS3 but I'm still not going to buy BD movies if they're going to keep charging $30-$40 for them.
It's good that there are at least some places offering a trade in program. Despite being a good upscaling player, it was still a lot to pay to get stuck with just that one feature, considering what regular upscaling DVD players sell for.


RE: Returned to Vendor?
By Spuke on 3/7/2008 5:05:17 PM , Rating: 2
quote:
considering what regular upscaling DVD players sell for.
The upscaler is better in the HD DVD units so it's still a good buy unless you paid more than the $99 deal, IMO.


RE: Returned to Vendor?
By jamawass on 3/7/2008 2:13:36 PM , Rating: 2
Yeah a lot of medical centers. The Clevelend Clinic heart center for one( #1 in US for > 10yrs). Betamax has always had better resolution than VHS so it was the preferred format for echocardiograms of the heart, tape archives.


RE: Returned to Vendor?
By JonnyDough on 3/9/2008 1:36:03 PM , Rating: 2
My university has one that I made note of one day, and they don't use it or treat it like anything special. It's a rather large machine on a mobile tv rack. I believe it sits abreast a VHS machine, which is used much more frequently. I for one find it sad that my college is utilizing the mobile tv rack, never-mind the VHS and Betamax players coupled with the piss-poor CRT television.


By jhinoz on 3/7/2008 12:59:35 AM , Rating: 5
they ain't going to be selling HD DVD movies for long, so lets get everyone a blu ray player, gain some goodwill and hope they buy their movies from us cause we helped them out with their obsoleted HD DVD player.

Good for customers, good for business.




By AlphaVirus on 3/7/2008 10:18:05 AM , Rating: 2
quote:
Good for customers, good for business.

That is the main reason I think this is a great move. No matter how much it seems they are trying to gain positive PR, it does not seem like there is a snake hidden in the grass. The customer simply brings back obsolete hardware and leaves with a format standard piece of hardware.

And this will surely help the Blu move downwards in costs for Blu manufacturing companies, hopefully bringing down prices for consumers around holiday season.

What will Circuit City and Toshiba do with all these HDDVD players though, that is a tricky question.


By TomZ on 3/7/2008 12:16:47 PM , Rating: 3
The OP is right. There are a lot of benefits for CC for doing this, with no downside for CC.

1. Consumers have to pay the difference, which presumably will be a number greater than zero. Toshiba takes, and pays for, the returned unit, and CC is left having sold a presumably more expensive BD player. CC therefore may gain up to the full profit on the BD player sale.

2. Correct me if I'm wrong, but there are no returns for media. Therefore, I would expect CC stores to be highly stocked with available BD content, with the assumed cross-sell of new media along with the upgrade, not to mention extended warranties, cables, and accessories.

Thinking about it more, to not offer such an upgrade, especially if Toshiba is footing the bill, would be stupid.


By crystal clear on 3/8/2008 2:54:10 AM , Rating: 2
Toshiba is not footing any bills, you can be rest assured on this.

Toshiba will continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products.


Toshiba will begin to reduce shipments of HD DVD players and recorders to retail channels, aiming for cessation of these businesses by the end of March 2008. Toshiba also plans to end volume production of HD DVD disk drives for such applications as PCs and games in the same timeframe, yet will continue to make efforts to meet customer requirements. The company will continue to assess the position of notebook PCs with integrated HD DVD drives within the overall PC business relative to future market demand.

This decision will not impact on Toshiba’s commitment to standard DVD, and the company will continue to market conventional DVD players and recorders. Toshiba intends to continue to contribute to the development of the DVD industry, as a member of the DVD Forum, an international organization with some 200 member companies, committed to the discussion and defining of optimum optical disc formats for the consumer and the related industries.



http://www.toshiba.co.jp/about/ir/en/news/20080219...

There are some serious underlying factors that force retailers to come up with such incentives & you will see more of them in the future.

1) The B.R.format’s under-acceptance is a major worry for all the retailers as mainstream buyers are still on the DVD format even though they have bought HDTV.

Owners of HDDVD players will continue to hold to their sets & use those upscaling features to see DVD format movies.

New movie releases by the content producers still continue to be sold on DVD format & expect them to do so for the next 2 years.

The B.R.promoters major worry is slow/sluggish sales of B.R. content in short & medium term(yr 2008/09).

Major factors contributing to the above being-

1) HIGH prices of B.D.players & expect them to be that for the yr 2008 & 2H09.

2) The U.S. Economy which is rapidly moving from a slowdown to a full fledged recession.

"The debate should no longer be about whether there is or is not a recession, only about how deep it will be," said Nigel Gault, chief U.S. economist with Global Insight in Lexington, Massachusetts.

Employment holds the key to the U.S. economy because jobs mean paychecks, paychecks mean consumer spending, and spending accounts for about 70 percent of the economy.

Retailers also shed jobs last month, dropping 34,000 people off their payrolls, a possible reflection of concern that hard-pressed consumers are likely to begin pulling back sharply on spending.


U.S. employers cut 63,000 jobs last month, according to Labor Department data released on Friday. That followed a loss of 22,000 jobs in January. December's job growth was only half as big as the government had earlier reported.



In 2 months we have lost 85000 jobs, thats a lot of people out of their jobs !

Expect MORE such gloomy reports this year.

"Turn out the lights. The party's over. We are in a recession,"


By TomZ on 3/8/2008 7:47:30 AM , Rating: 3
Thanks for your reply...nice to hear from you!

But from the article:

Rather than try to re-sell the HD DVD players as open box items, the internal information specifies that all hardware returns are “Return to Vendor” and must be sent back to Toshiba.

This tells me that CC came to some kind of agreement with Toshiba, and you can be sure that if units are being returned to Toshiba, then some monetary credit is being permitted.

In fact, I see it necessary on the part of Toshiba to "play nice" in this way. After all, one could argue that Toshiba opens themselves up to legal liability since they sold hardware units and then a short time later pulled all support for HD-DVD. Consumers purchased hardware and content based on a reasonable expectation of long-term support for the format, which Toshiba failed to deliver. Therefore, I believe that one reason these refunds are being permitted is to decrease the chances of a class-action lawsuit against Toshiba.


By crystal clear on 3/8/2008 8:48:54 AM , Rating: 2
The source of this information is itself highly questionable-
Gizmodo copied what it believes to be post from an internal Circuit City forum detailing the end of HD DVD, which states that consumers may return their hardware for store credit.


Sorry cannot treat it as a reliable source.

If you compare this from a similar article on D.T.-

Future Shop said that it would be donating all HD DVD hardware to the Boys and Girls Clubs of Canada for use in their after-school and evening programs.


Now both of them USA/Canada belong to the N.American market.

Therefore, I believe that one reason these refunds are being permitted is to decrease the chances of a class-action lawsuit against Toshiba.

Yes indeed but in this case Toshiba should come out with official press release on the matter of returns.

As for the class action suit against Toshiba,

YES you are right!.

Something/sometime later there exist a serious possibility,

The E.U. already demanding emails/records/transcripts etc from movie studios,Sony etc.