The Ceramic White PS3 is designated as CECHH00 CW  (Source: SCEJ)
PlayStation 3 dreaming of a Ceramic White Christmas

Sony Computer Entertainment Europe ended weeks of speculation with its announcement of the 40GB PlayStation 3, landing in the region starting October 10. While the new model has yet to be confirmed for North America, Japan will receive the 40GB PlayStation 3 on November 11 with what appears to be an exclusive color.

The Japanese market will see the new 40GB PlayStation 3 in both “Clear Black” and “Ceramic White” colors next month for 39,980 yen ($341). The white PlayStation 3 marks the first official color variation of the console, though professionally painted have appeared in the custom market in white, silver and red.

In another bit of good news for Japan, the new 40GB PS3 units will come packaged with a matching DualShock 3 controller instead of the SIXAXIS. The European 40GB PS3 will ship with the SIXAXIS controller, as the DualShock 3 isn’t expected outside of Japan until spring 2008.

Confirming another piece of expected news is SCEJ’s announcement that it will give free copies of Spider-Man 3 movie on Blu-ray Disc to the next 200,000 purchasers of all PS3 consoles in Japan, including the 20GB and 60GB models beginning October 17.

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