Print 13 comment(s) - last by T2k.. on Jul 17 at 12:24 PM

Carriers slash Z10 price down to $49

Things are very tough over at BlackBerry as its long-anticipated new operating system BlackBerry 10 and smartphones running the operating system have failed to catch on in the marketplace. BlackBerry is struggling to lure customers back to the brand in the face of stiff competition from Apple, Samsung, and other smartphone manufacturers.
In orders to improve sales, many carriers and retailers have started discounting the BlackBerry Z10 smartphone significantly.

The device previously sold for $199 with a new two-year contract. Now Amazon is offering the Z10 at $49 price with a two-year contract. Meanwhile, Best Buy has matched Amazon’s $49 price for the Verizon version of the Z10, however, the AT&T version is actually available for free at Best Buy. Unfortunately, we don’t know how long that promotion will last.
The device sells for about $700 without a contract.

Considering that BlackBerry only launched the Z10 in March, such a steep discount is a clear signal that the device isn't selling. Popular smartphones such as the Samsung Galaxy S 3 typically only see such dramatic price cuts when a new device is set to launch or shortly after the launch of the new device.
A BlackBerry spokesperson maintains that "now is the right time to adjust the price" as newer models are coming.

The spokesperson told the Wall Street Journal, "It's part of life cycle management to tier the pricing for current devices to make room for the next ones. This is just one element of our marketing strategy that will ensure we remain aggressive in a very competitive market landscape."

While Best Buy and are offering the BlackBerry Z10 at only $49, Verizon Wireless and AT&T are remaining more optimistic. Verizon and AT&T cut the price of the Z10 to $99.99 with a two-year activation.
BlackBerry recently posted a surprising loss as its new devices have failed to grab consumer interest.

Sources: WSJ, AT&T, Verizon Wireless,

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I smell a
By quiksilvr on 7/15/2013 9:31:21 AM , Rating: 2
Give it 3-6 months and I guarantee you they'll sell these off for cheap.

RE: I smell a
By BillyBatson on 7/15/2013 10:00:29 AM , Rating: 2
Free-$50 isn't enough of a firesale for you?

RE: I smell a
By Lord 666 on 7/15/2013 12:24:23 PM , Rating: 2
For whatever reason, purchasing decisions on DT are decided in $50 increments. When PS3 and 360 were receiving reductions, people were like "I will wait until its $50 cheaper and then will buy it."

Never understood this phenomenon on DT. If an analysis is done comparing time waiting for cost reduction vs time making use of product is done, the cost difference usually works out to be a wash. For something like a smartphone that is used 24/7/365, find it hard to believe $50 would make or break a sale.

RE: I smell a
By retrospooty on 7/15/2013 12:33:09 PM , Rating: 2
You are right, it doesnt make alot of sense... With contracts, it all washes out, but people see it as an immediate cost. The bill is the bill, its a monthly thing. Today I can pay nothing, $50, 100, 150, 200 depending on the phone. I dont get cutting costs on something that I use and rely on as much as my smartphone. But some people dont really care and just need basic internet/email/facebook.

RE: I smell a
By hughlle on 7/15/2013 12:35:02 PM , Rating: 2
50$ would easily make or break a sale for me. Time spent using using the product vs waiting for a price reduction is irrelevant to me due to the fact that i have a product i can happily use while i wait for that price drop. If i did not have a phone, that would be a different matter.

RE: I smell a
By shabby on 7/15/2013 10:36:41 PM , Rating: 2
If there's a contract behind that price then no its not.

Maybe... Just Maybe
By maevinj on 7/15/2013 9:51:43 AM , Rating: 2
BB realized their phones didn't demand premium pricing and have reduced it to move more units.
Look what Nokia and Microsoft with the Lumia 928 on Vzw.

RE: Maybe... Just Maybe
By retrospooty on 7/15/2013 10:06:27 AM , Rating: 2
Yup... $0 to $50 on contract is is where most of last years flagships are now. It was released in 2013 but the specs and features are lower than many of last years high end phones... So, this is where they should be. Still wont sell well. The main issue isnt really price, its that no-one wants them.

RE: Maybe... Just Maybe
By Reclaimer77 on 7/15/13, Rating: 0
RE: Maybe... Just Maybe
By retrospooty on 7/15/2013 12:54:59 PM , Rating: 2
LOL... There actually may be a phone/OS to age timeline.

Jitterbug > iPhone > Blackberry > Android and WP8

By BifurcatedBoat on 7/15/2013 7:31:58 PM , Rating: 2
Tech leaders don't get excited about vendor lock-in, and tech followers buy what the other people are buying.

By StormyKnight on 7/16/2013 2:27:47 PM , Rating: 2
You can now dump your winphone and get your beloved OS on a phone now and on the CHEAP!

By T2k on 7/17/2013 12:24:55 PM , Rating: 2
...and as awesome its new Hub/peek/etc feature looks like I cannot imagine shelling out ~$20 or so per month for 2 YEARS for a 4.x" 768p dual-core phone with all the shortcomings of BB10 OS (lack of apps, lack of real Android compatibility, lack of background app functionality, lack of resolution etc etc) - sorry, that's mid-2012 specs and pricing, in the middle of 2013 market realities.

Mark it down SERIOUSLY, like $300-400 full price (eg $10 per month on contract w/o money down) and MOVE MASSIVE NUMBER OF UNITS - that and a little cash incentive would trigger app devs to pick up your platform, making it into a viable 3rd-4th platform within a year.

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton

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