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EOS 5D Mark III is a high-end camera for pros and serious enthusiasts

Fans of high-end Canon D-SLR cameras have reason to be excited today; the company officially announced the new EOS 5D Mark III. The new camera is positioned between the EOS 5D Mark II and the top-of-the-line EOS-1D X. The new 5D Mark III has a 22.3-megapixel full frame Canon CMOS sensor and uses the DIGIC 5+ Imaging Processor.
 
The camera also uses a 61-point Hi Density Renticular Autofocus system and has the capability of shooting six frames per second continuously. The EOS 5D Mark III also has enhanced video features for the pros in film cinematography, television production, and documentary filmmaking. Improvements in the video processing include better noise reduction, longer recording times, and integrated headphone jack for audio monitoring.
 
"We are extremely excited to announce the highly anticipated follow-up to our EOS 5D Mark II, a camera which has been called a 'game-changer' in most professional photography and videography circles. The EOS 5D Mark III will carry on that tradition, delivering better and more advanced features, helping our customers achieve excellent image quality for stills and video," stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.
 
Canon has obviously spent a lot of time optimizing the video capabilities of the new camera giving it the ability to record full HD video at 24p or 30p in 1080p resolution. The camera also has the ability to record 720p content at 60 or 50 frames per second. The camera can also record standard definition programs at 30 and 25 frames per second for flexibility.
 
The CMOS sensor that the camera uses is newly developed and supports ISO ranges of 100 to 25,600. It also supports expanded ranges at the low end with ISO 50, and high settings of ISO 51,200 and 102,400. Other features include in camera raw processing, comparative playback function, intelligent auto mode scene selection, and dual forms for movie compression. The camera also supports UDMA 7 Compact Flash memory cards.
 
The Canon EOS 5D Mark III will be available at the end of March and will be sold at a body-only price of $3,499. Add in an EF 24-105mm f/4L IS USM zoom lens and the kit price is $4,299. A wireless file transmitter will launch at the end of April for the camera priced at $849.99 and the GPS module will sell for $390. 

Source: Canon


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Nice price fixing
By Ihmemies on 3/2/2012 10:58:28 AM , Rating: 2
Both Nikon and Canon decided to incresae the price with new models this year.

During D700->D800 and EOS 5D2->5D3 upgrade prices went up by $1000... $2500 vs $3500 from a camera is a huge difference.




RE: Nice price fixing
By fleshconsumed on 3/2/2012 11:09:08 AM , Rating: 2
Yeah... I don't think there is $1000 worth of improvements to justify this kind of price jump.

What happened to technology gets cheaper as time goes on?

Also makes me wonder if Canon is going to hike Canon 7D Mark II price whenever it comes out. Bleh...

I'm far, far, far from being excited today, it's rather a very disappointing piece of news.


RE: Nice price fixing
By XZerg on 3/2/2012 11:22:58 AM , Rating: 2
quote:
What happened to technology gets cheaper as time goes on?


Profits... All Camera companies are now losing revenues from slim cameras (non-DSLR) to the smartphones and so as time passes they will have to rely more and more on the DSLR only to provide revenues. Hence let's jack up the prices to grow the revenues, if not at least keep up with previous numbers.


RE: Nice price fixing
By XZerg on 3/2/2012 11:27:17 AM , Rating: 2
Just to clarify I don't mean smartphones are as capable as slim cameras but are not exactly POS either for standard pictures.

Adding to my previous post:
Also it could be that people are now buying more DSLR cameras and the prices reflect demand. Smartphone for regular pictures and DSLR for occasions.


RE: Nice price fixing
By Ihmemies on 3/2/2012 11:17:36 AM , Rating: 2
Maybe they thought that by upping the price of a new model, "full frame" digital cameras continue to stay as a premium product.

Otherwise used 5D's and 5D2's prices would probably have come down a lot more, if new models were introduced at same old price point.


RE: Nice price fixing
By ebakke on 3/2/2012 11:31:35 AM , Rating: 3
quote:
I'm far, far, far from being excited today, it's rather a very disappointing piece of news.
If the masses share your mindset, Canon will likely drop the price once they see their new, highly hyped/anticipated model isn't selling. I, for one, am curious to see how this plays out.


RE: Nice price fixing
By Hakuryu on 3/2/2012 11:34:37 AM , Rating: 1
quote:
What happened to technology gets cheaper as time goes on?


I just bought a Cannon Rebel T3, and did a ton of research before buying, including looking at used models. It turns out DSLR's keep their value more then any other item I've ever seen.

Used T3's might be $50 off retail, and even the older models like the XS, which is nearly 4 years old bring hefty price tags ($400).


RE: Nice price fixing
By bebimbap on 3/2/2012 12:10:30 PM , Rating: 1
The electronic tech in a camera will get cheaper as time goes on, but moving parts or certain things like capacitors or lenses don't get cheaper.


RE: Nice price fixing
By Indianapolis on 3/2/2012 1:11:32 PM , Rating: 2
quote:
It turns out DSLR's keep their value more then any other item I've ever seen. Used T3's might be $50 off retail, and even the older models like the XS, which is nearly 4 years old bring hefty price tags ($400).


Hate to disappoint you, but if you check completed auctions, a used XS body on eBay goes for around $200, give or take a little depending on condition, accessories, etc.

While DSLR's do hold their value better than a compact camera, they also do depreciate in a manner not too dissimilar from many other electronics.

Lenses, on the other hand, do hold their value very well. I mostly by used lenses, and anytime I've sold one of my lenses, I've actually gotten more than I paid for it.


RE: Nice price fixing
By spread on 3/2/2012 1:55:01 PM , Rating: 2
You could have bought a T2i, not only a better camera but cheaper on sale as well. The T3 is even more stripped down and junk.

Congratulations, you didn't do your homework.

quote:
did a ton of research before buying


Nope.


RE: Nice price fixing
By CityZen on 3/3/2012 4:07:18 PM , Rating: 2
While I agree that the T2i is a clearly better camera than the T3 (I actually OWN a T2i), I don't know where you get that the T2i is cheaper on sale than the T3. Believe me, I did price research extensively on the T2i in the last few months and I've never seen it (not even on Black Friday) cheaper than the T3. Nowhere. Never.
Right now, an online retailer such as BestPricePhoto, known for their low prices, has the T3 at $438 and the T2i at $589 (in both cases with the same kit lens), so there's quite a price difference.


RE: Nice price fixing
By SPOOFE on 3/3/2012 6:01:40 PM , Rating: 2
Doesn't change the fact that your assertion about DSLR's holding "value" is completely bogus.


RE: Nice price fixing
By idiot77 on 3/6/2012 6:50:41 AM , Rating: 2
Congrats, the Nikon D5100 spanks everything Canon offers in that range to include T2i, T3i, and T3.


RE: Nice price fixing
By SPOOFE on 3/3/2012 5:53:23 PM , Rating: 2
quote:
It turns out DSLR's keep their value more then any other item I've ever seen.

You've never seen a DSLR lens? DSLR's are disposable. Lenses last for decades.


RE: Nice price fixing
By Stan11003 on 3/2/2012 12:12:19 PM , Rating: 5
That's because our dollar is worth less


RE: Nice price fixing
By tonylee5566 on 3/7/2012 12:31:23 AM , Rating: 2
the series have online shopping ?


RE: Nice price fixing
By AmbroseAthan on 3/2/2012 12:25:41 PM , Rating: 2
I can't speak for Canon, but Nikon kept the same pricing for the main bodies. The Nikon D700 at lanch was MSRP $2,999 and the D800 at launch will be $2,999; the D800E a bit more at $3,199.

D700 :
http://www.dpreview.com/news/2008/7/1/nikond700pre...

D800 :
http://www.dpreview.com/news/2012/02/07/Nikon_D800...


RE: Nice price fixing
By ksherman on 3/2/2012 1:34:19 PM , Rating: 2
The 5D Mark II retailed for about $2800 at launch, so this is a pretty big increase. I'm disappointed in the price, but fortunately it'll be a few months before I'll be able afford one anyway. But the biggest shock was the price of the vertical grip, $490?!?! and the new flash is a laughable $630. Glad I got my 580 EXII when they were under $400.


RE: Nice price fixing
By TakinYourPoints on 3/2/2012 9:15:02 PM , Rating: 2
Supply and demand. The demand for improvements, not to mention the ability to shoot 60fps video at 720p, ensures that this camera will sell at this price. Supplies will be constrained for weeks, just watch.

If you have a problem with the price, wait.


RE: Nice price fixing
By SPOOFE on 3/3/2012 6:03:18 PM , Rating: 2
quote:
not to mention the ability to shoot 60fps video at 720p

You can do that with a $800 GH2. And, really, just about any video-capable DSLR exceptin' the first gen to do it.


RE: Nice price fixing
By SPOOFE on 3/3/2012 6:01:01 PM , Rating: 2
When the D700 was released its MSRP was $3000.


RE: Nice price fixing
By idiot77 on 3/6/2012 6:57:01 AM , Rating: 2
Exactly. Everyone went to Canon because the made a "cheap" full frame, now that's gone. Oh my.


Is anyone actually feeling compelled to upgrade?
By maven81 on 3/2/2012 1:43:35 PM , Rating: 2
As a Mark II owner this makes me feel good in the sense that I don't feel the Mark II is obsolete. The resolution is just abut the same (which is a good thing, this megapixel war needs to stop). The Mark II already shoots video at 24p and 30p so that's not new. The big deal here seems to be 6FPS vs 3.9 and the ISO range has been extended, but a lot less then I thought it would be.
This is a far smaller jump then Mark I to Mark II. And with that price increase they can forget it.




By Nortel on 3/2/2012 3:58:12 PM , Rating: 1
6fps vs 3.9fps and bigger ISO range is a complete joke. 3 years in the making and a $1000 premium for this crap?


By SPOOFE on 3/3/2012 6:04:24 PM , Rating: 2
quote:
6fps vs 3.9fps and bigger ISO range is a complete joke.

Then you're not a photographer.


By idiot77 on 3/6/2012 7:18:23 AM , Rating: 2
Neither are you since everyone knows these "upgrades" are terrible. Even the AF system is so overly complex nobody will ever use it to good effect.

Nikon users look forward to the D800. Canon users are clinging to the 5D M2. They missed the boat big time on this one.


By d33pblue on 3/4/2012 10:10:44 AM , Rating: 2
You are clueless.

Canon is offering a 1Dx ($6800 camera) autofocus system in a $3500 camera. This has -NEVER- happened before and is a really big deal to photographers who shoot in demanding environments.


By EricMartello on 3/4/2012 1:53:42 PM , Rating: 2
Considering the fail AF system in the current 5D (which was already obsolete when the 5D was release), I think canon "owes it" to their fanboys to at least include their best AF system in the new 5D.

As far as "full frame" cameras go the D800 is looking like the better value and is more 'future proof' than the Canon...that, plus you can use DX lenses on the D800 to get better reach while still ending up with 15MP photos.


By B3an on 3/2/2012 10:58:40 PM , Rating: 3
I have a MK II as well but the MK III is a considerable upgrade:

61-point AF system
Faster and better focusing, even in almost zero light conditions.
Dual card slots (CF & SD) you can use both at the same time too, one as a backup.
You can also choose different size images to be saved to each card.
Better ISO performance by atleast 2 stops (less noise at 1600 ISO vs 800 ISO on MK II)
More file formats for video – AVI, RAW, H.264, MOV, MPEG-4 (MK II just had MPEG-4).
Improved video quality (partly from better video formats)
Mic input for video recording.
iFCL metering with 63-zone dual-layer sensor.
The viewfinder now has 100% coverage and is brighter.
No more shutter lag (theres a delay on the MKII after you press the button).
Silent shutter mode (literally makes no noise when shooting)
Shutter durability has increased by 50%
High Dynamic Range (HDR) Mode.
Improved durability & water and dust resistance.
Larger and higher res LCD screen that also now matches the sensor ratio.
And higher ISO's and 6FPS shooting as you mentioned.

Will likely sell my MK II and get this in a couple of months.


By d33pblue on 3/4/2012 10:04:50 AM , Rating: 2
I'm buying two of them... eventually. I've got one on pre-order with Adorama right now.

Im currently stuck trying to deal with the 5DII and it's one usable AF point for fast primes. I use it for weddings and portraits.

The only other alternative for me right now is a used 1DsIII and it's going for $4500+. Not to mention it's big, and heavy.

For what I do, this camera is a godsend and it will be worth every penny. For people who don't make money with their photography, it's a tougher proposition to justify though.


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