Print 45 comment(s) - last by The Raven.. on Dec 23 at 11:20 AM

Call of Duty franchise continues to rake in the cash

When it comes to gaming franchises, Call of Duty is a force to be reckoned with. Shortly after the Call of Duty: Black Ops launched in early November, Activision declared the game to be the "biggest entertainment launch ever" as it raked in $360 million USD on sales of 5.6 million units.

According to NPD, the game generated sales of 8.4 million units in the month of November which accounted for a staggering 25 percent of all game software sales that month.

Activision today announced that the latest installment in the popular franchise crossed the $1 billion USD mark in sales worldwide. The game publisher also reported that more then 600 million hours have been logged by gamers who have flocked to the Call of Duty: Black Ops.

Activision Publishing CEO Eric Hirshberg was especially impressed with the hours logged, stating, "Even more remarkable than the number of units sold is the number of hours people are playing the game together online which are unprecedented. Call of Duty is more than a game, it's a true community.

"In all of entertainment, only Call of Duty and "Avatar" have ever achieved the billion dollar revenue milestone this quickly," said Activision Blizzard CEO Bobby Kotick. "This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise.

Call of Duty: Black Ops is available for both consoles and PCs and has garnered favorable reviews from critics and gamers alike.

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By Wurum on 12/21/2010 6:26:27 PM , Rating: 2
$360 M / 4.7 M = $76.60

Wow, who's paying that much?

RE: Huh?
By Wurum on 12/21/2010 6:29:44 PM , Rating: 2
I clicked the link. 4.7 M units was for last year's title. Black Ops sold "nearly" 5.6 M units. That's still $64.29.

Wow, who pays that?

RE: Huh?
By MattFishel on 12/21/2010 8:19:38 PM , Rating: 2


RE: Huh?
By pmt82 on 12/21/2010 9:09:27 PM , Rating: 2
New Zealand...
Retail Std. version $139 NZ (Approx $100 US or $80 Euro)
I have seen it for $99 NZ only at one store for a first month discount.
NZ $1 is at $0.78 US

Yes we get ripped here royally for new realises. This is why I refuse to purchase new realises until they come down to a more acceptable price.

RE: Huh?
By pmt82 on 12/21/2010 9:23:05 PM , Rating: 2
possibly down to the fact I can't spell realeases...

RE: Huh?
By Visual on 12/22/2010 5:18:16 AM , Rating: 4
third time is the charm...

RE: Huh?
By Mitch101 on 12/22/10, Rating: 0
RE: Huh?
By The0ne on 12/22/2010 9:29:33 PM , Rating: 2
Many US citizens don't realize they have it good here at all. It's a shame really but yet you see them complaining about things they have absolutely no clue about because they've never experienced it in their lifetime. It's great to travel overseas when one can and see how much more expensive things are, one aspect of it, compared to US.

RE: Huh?
By retrospooty on 12/21/2010 8:56:06 PM , Rating: 2
the reg SKU is $59 , then there are the kits that come with all that extra crap.

RE: Huh?
By Aloonatic on 12/22/2010 2:34:27 AM , Rating: 1
New releases in the UK tend to cost around £45, which is around $70. That includes VAT/sales tax though. Take that off and it's not far off the $60 mark.

OF course, if games weren't pirated (and I know it's rife on the PS3 and xBox 360) then games could be a lot cheaper :-/

Anyway, that's one of the reasons why I rarely buy games new any more. I'm quite happy to wait until they are in the pre-owned section of the games shop, although Black Ops will still probably cost about £30/£35. The other reason that I wait is that too many games seem to be released at a very late beta stage, and require updates to work properly. So I just wait a couple of months and get a cheaper game that actually works properly from the start.

Out of interest, PC games in the UK tend to be about £30. Wii games are a bit cheaper than PS3/xBox 360 games I think. Can't be sure. It's been a long time since I have seen one that I'm interested in buying.

RE: Huh?
By B3an on 12/22/2010 3:02:18 AM , Rating: 2
if games weren't pirated (and I know it's rife on the PS3 and xBox 360) then games could be a lot cheape

LOL you really think games would be cheaper if piracy didn't exist?

RE: Huh?
By Aloonatic on 12/22/2010 6:16:28 AM , Rating: 2
LOL you really think games would be cheaper if piracy didn't exist?
Mo, no I don't. I was being a little sardonic. Maybe my choice of smiley wasn't the best though :o)

I remember a time when Piracy was pretty rife though, in the old ZX Spectrum/C46 and Atari ST/Amiga days, and "If people didn't pirate, we could sell games more cheaply" was what the industry always used to say when people complained about the prices of games. Now that Piracy a far far smaller issue with xBoxe 360s and PS3s, when are we going to get the price drops that they hinted at back in the day? Maybe they are covering the "lost revenue" from of all the pirated DS and Wii games. All 6 of them, that would normally be worth buying :oD

And no, I'm not holding my breath, by the way.

Fair doos tho. If so many people are happy to pay that much for a game, then that's what it's worth. I can wait for a pre-owned copy though, until they are eradicated from the market too.

RE: Huh?
By EricMartello on 12/22/2010 12:09:18 PM , Rating: 2
The industry will sell the games at the highest price most consumers are willing to pay. It has nothing to do with piracy and never did. Why sell a game for $20 when plenty will pay $60 or more? It's a simple rule of business and nothing more. It's also the same reason prices for TV and broadband are so high in the USA while offering comparatively little in terms of speeds / channel selection.

RE: Huh?
By Aloonatic on 12/22/2010 12:31:33 PM , Rating: 3
Try reading my last paragraph :o) Jeez :o)

No arguing with the prices though when units are clearly selling well, as I have stated above.

I've got nothing against FREE market pricing, but not a big fan on BS, especially where competition is often limited, or markets are not always operating as they really should.

The games industry isn't as bad as some of its entertainment cousins, but it's uncanny how games, no matter the cost of production or quality, often have the same shelf price, at least to start with. Just as a movie, no matter how much it cost to make and how good it is, costs the same to watch in any given cinema, and how a single/album often costs the same no matter what...

RE: Huh?
By rcc on 12/22/2010 3:07:34 PM , Rating: 2
Shhhhhh. Or the US government will do a "Cash for Clunkers" program for games and drive up the price on used games the way they did for used cars. Silly buggers.

RE: Huh?
By Pessimism on 12/22/2010 9:14:24 AM , Rating: 2
$64.99 plus 13% tax = $73.44

The prices fall pretty slowly too. Modern Warfare 2 is also still $64.99

Best option we have here is to hit craigslist about a week or two after the preorder junkies beat the game and pawn off their copies for $50-$55

RE: Huh?
By The Raven on 12/23/2010 11:20:14 AM , Rating: 2
Well if you were like my bro, you preordered it for $60 and got a $20 credit from Amazon using the $20 credit that he got from preordering BC2.

But in sales statistics that equals $60 for a copy of COD:BOps.

RE: Huh?
By StevoLincolnite on 12/21/2010 9:00:55 PM , Rating: 2
Different countries have different pricing.
Here it was $120 on release, and our dollar was higher than the US at the time, and the very basic version is still $98 here.
So, depending on where you live, Price gouging can occur.

RE: Huh?
By 2bdetermine on 12/21/2010 9:39:35 PM , Rating: 1
Heck, I haven't even play the last installment and still waiting for the price to come down to earth.

Games price are going out of control and this kind of news only exacerbated the problem.

RE: Huh?
By abscode on 12/22/2010 12:44:02 AM , Rating: 2
Considering the cost per hour, I consider it an excellent value for the entertainment dollar.

RE: Huh?
By Aloonatic on 12/22/2010 2:43:07 AM , Rating: 3
The game could last an infinite length of time, but if you can't find the money to buy it in the first place, that doesn't really matter. I don't think that they are arguing about value (which I tend to agree with with games), just the initial cost.

Finding £45 to buy a game is getting harder and harder these days, with the prices of food, clothing, fuel, energy/heating, insurance, housing... all going up pretty quickly, whilst pay stagnates. It's probably a different story if you're not trying to run a home, but using your saved up pocket moneies and paper round pay, or work in a sector that's not been affected that much by the current economic climate.

I guess it's testimony to how good the CoD franchise is that people are still able to find the money buy the game though.

RE: Huh?
By Lord 666 on 12/22/2010 11:37:52 AM , Rating: 2
Wouldn't go so far in saying "it's testimony to how good the CoD franchise is."

MW2 is better in many ways, subtle and obvious. My biggest issue is the blatant disregard for historical accuracy of firearms. Seriously, putting guns in there that didn't exist until the 80, 90s, and 2000 is absurd. Not to mention the reduced graphic quality.

The game is good, but I got bored a couple weeks ago. I'll buy the new maps, but CoD BO is only riding on MW2 success.

RE: Huh?
By Aloonatic on 12/22/2010 12:02:56 PM , Rating: 2
Saying that the franchise is good (maybe I should have said strong) and saying that the new game is good are two different things, IMO. People have gone out and bought the new game based on the strength of the franchise (and good reviews of course) and seem to like it. Your niggles might have some weight to them, but really, it's all just make believe and doesn't really matter, IMHO. If they had lasers and plasma cannons or something, then maybe, but a type of rifle that wasn't out till a few years later is not all that big a deal I think.

I've not played Black Ops, can't say that it appeals to me as I played MW2 not so long ago.

To be honest, most franchisees annoy me these days, and just seem to be cashing in. I was a Mario and Zelda fan, but for a long time you feel like there isn't really all that much new going on in each "new" game, once you look past the new gimmick. To be fair to Nintendo though, they do seem to work harder and do more to give you something new than CoD and others. I loved Uncharted, then Uncharted 2 came out and was OK, but I see that Uncharted 3 is coming out hot on it's heels, and I can't help but feel that it's going to be simply more of the same.

Maybe that's what developers have to do now, just use the same engines and whatnot then cash in, due to the amount it costs to make games now. And I have moaned about GT5 taking so long too.

They do seem to be behaving more and more like the film and music industry though. For some reason they never seem to look on the other side of the equation and maybe look to reduce costs by not paying themselves such ridiculous amounts of money, rather than using costs as a way to justify their pricing and production polices.

All rather broad brush ramblings an at least game makers aren't paid like film "stars" etc.

RE: Huh?
By The Raven on 12/23/2010 10:37:27 AM , Rating: 2
The game is good, but I got bored a couple weeks ago. I'll buy the new maps, but CoD BO is only riding on MW2 success.

That's funny because I thought that MW2 was riding on the success of MW. That game was awesome and started this trend. Though MW2 improved on the original MW, I was very disappointed in the SP campaign (although I appreciated the boldness and simultaneous tactfulness of 'No Russian'). The MP is great, but when they charge you $30 (at least half the cost of the sequel) for 6 new maps there is little incentive for me to not just jump to the sequel, which may or may not suck. So I've jumped to other IPs. I'm playing BC2 now and will start Borderlands come Christmas. I won't pick up another COD until they will blow me away like they did with MW. No more of this marginally better crap.

By kyleb2112 on 12/21/2010 10:27:01 PM , Rating: 5
It's a sad statement on the gaming community that this garbage outsells Mass Effect 2. The game play is incredibly generic--unless you consider forcing the player to hit a guy with broken glass in his mouth innovative.

RE: REally?
By Visual on 12/22/10, Rating: 0
RE: REally?
By Hiawa23 on 12/22/2010 9:42:07 AM , Rating: 3
It's a sad statement on the gaming community that this garbage outsells Mass Effect 2

I wouldn't call COD garbage. I tried Mass Effect 1 & 2 but I am just not into RPGs. I wouldn't say ME2 was garbage just cause I did not like it & may prefer a COD game with it's almost infinite multiplayer, plus I really enjoyed the SP campaign.

You guys are hilarious with your broad strokes. I don't look at any game that does well as an indictment on the gaming community much like a movie that does well is an indictment on the movie community. COD games usually always sell well especially here in the US, & come on, there really wasn't that much competition this holiday season, it's a shooter, so I expected it to do even better as a result, but to label the game garbage or trash, just cause you may not like it in an attempt to lift a game you may be pimping is kind of comical to me. Why did AVATAR the movie do almost $3bilion at the box office? Who knows, but I am not going to bash it in an attempt to uplift a movie that I may have felt had a better story or just a better movie. People buy what they want & who am I say what is garbage or is not based on what sells or doesn't.

RE: REally?
By Rott3nHIppi3 on 12/22/2010 11:29:21 AM , Rating: 2
People buy what they want & who am I say what is garbage or is not based on what sells or doesn't.

Because everyone thinks their opinion is the only one that counts!! I think Lady Gaga sucks... but apparently 1 million+ other people disagree! And despite all positive commentaries and record sales to boot... I still think I'm right! And that's why you too CAN call something garbage! Try it.. its really easy!!!

RE: REally?
By Hiawa23 on 12/22/2010 6:29:10 PM , Rating: 2
Because everyone thinks their opinion is the only one that counts!! I think Lady Gaga sucks... but apparently 1 million+ other people disagree! And despite all positive commentaries and record sales to boot... I still think I'm right! And that's why you too CAN call something garbage! Try it.. its really easy!!!

Glad I don't think like that. I don't like Rock or Country music, but I certainly woudln't say they suck. Just not for me, like ME2, so if that floats your boat, have at it, everything sucks or is garbage that you don't like or agree with. I like the COD series so like you said that is all that should matter to me.

RE: REally?
By bighairycamel on 12/22/2010 11:09:22 AM , Rating: 4
The sad part to me is this only furthers Activision's intentions of making a CoD game every year. It's going to become a Madden-esque franchise with minimal changes year to year and suckers will still buy it and set sales records.

Each year you'll get a few new weapons, some new perks, and different maps. Things that shouldn't cost more than $15 in DLC.

RE: REally?
By spread on 12/22/2010 9:11:34 PM , Rating: 2
COD Black Ops is like the Twilight for gaming fans.

/CNN Report on Twitter

Cool Story Bro...
By Anoxanmore on 12/21/2010 5:46:43 PM , Rating: 3
I can has moar Zelda plox?

RE: Cool Story Bro...
By ClownPuncher on 12/21/2010 6:06:11 PM , Rating: 2
No time for that, they already announced plans for another $15 map-pack! Also, Zombies! Explosions! Derrrrrrrrrrrrr!

RE: Cool Story Bro...
By Lord 666 on 12/21/2010 7:10:05 PM , Rating: 3
If they made a "Grassy Knoll" map based on Dallas, it would easily sell. Great sniper spots behind that little fence and of course the Book Depository. Maybe even maps named "Motel" based in Memphis and "Hotel" based on a LA location. Totally worth $5 each.

By Quadrillity on 12/21/2010 7:49:03 PM , Rating: 2
I don't know about multiplayer, but the campaign was an insult to all of humanity. I think I threw up a few times while trying to complete it. I'm glad that the torrent community saved me $60 since you can't return games (even if they are worse than B movies).

They should have paused at mw2, and reinvented themselves...

RE: ...
By Hiawa23 on 12/22/2010 9:55:28 AM , Rating: 3
I don't know about multiplayer, but the campaign was an insult to all of humanity. I think I threw up a few times while trying to complete it

If you are throwing up playing games, perhaps it's something other than the game, cause there hasn't been a game made that I have played that cause me to throw up while playing it.

RE: ...
By Quadrillity on 12/22/2010 2:50:29 PM , Rating: 1
This game was terrible. It was a huge leap backwards in it's unique franchise as well. In fact, it reminds me of how Bungie is still milking Halo

By Alexstarfire on 12/21/2010 6:14:53 PM , Rating: 1
Tis a sad day in gaming when games like this sell the best. At least indie developers are coming in to fill the gap that most big name gaming developers are leaving.

RE: :(
By Hiawa23 on 12/21/10, Rating: -1
RE: :(
By ClownPuncher on 12/21/2010 7:49:27 PM , Rating: 2
Oh, they're fine. There just isn't much I would call unique about them.

RE: :(
By MrBlastman on 12/21/2010 8:20:13 PM , Rating: 2
I see no point in buying this game at all. With Team Fortress 2, why should I bother?

Best of all, TF 2 came out in 2007 and they _still_ are releasing free content. Not to mention, a sub-economy has sprung up revolving around hats. Can you believe people will pay almost grand for some of them from other players?

Still a TERRIBLE game.
By imaheadcase on 12/22/2010 9:29:42 AM , Rating: 3
The multiplayer is just terrible. Small maps, terrible textures in game, blocky cartoon looking models.

I got it gifted from a friend on steam, i told him don't ever gift me anything again if that was his taste. lol

RE: Still a TERRIBLE game.
By Rott3nHIppi3 on 12/22/2010 11:14:52 AM , Rating: 1
I must be the only person who actually likes Black Ops. Maybe the graphics don't top MW2, but the guns shoot/kill just the same. The spawn engine maybe isn't the greatest, but I'm not dying as much on respawn like I did in MW2. The killstreaks are about the same, if not better....and there's a lot less chopper gunners in a single game. Best of all... I don't have to sit and watch multiplayer; I can split screen and play along. The pros outweigh the cons, in my opinion.

Maps too small being an issue? Really? Every time its time to vote, CRISIS gets bumped for NUKETOWN every single time. Summit over Cracked just the same. Small maps = frag fest.. and gamers freak'n love it. Reminds me of my Quake days in some ways. Small maps get voted for more often than the larger maps... every time.

Blocky Maps??
By BigDan on 12/22/2010 6:35:21 PM , Rating: 2
Huh? What do you mean by that? Is it because you wasted your money buying a console and expecting great graphics? I play an average of 25 hrs a week which is way less than I used to because I have a life. This game and all games will always be best on a PC, the multiplayer rooms I prefer are Dem and Dom in Nuketown.Simply because they are the fastest pace rooms and your team spawn is at a fixed point. The HC rooms make it easier for you to kill but in all the other maps everyone just camps and to me that's kinda weak. Treyarch said they will not be charging us for the additional map packs when they are released. It does have its issues like just about any game out there. The spawn points just suck, Valve really doesn't do anything to stop the hackers and after seeing they just made a Billion dollars I doubt they will ever.

By The Raven on 12/23/2010 10:51:32 AM , Rating: 2
With numbers put up by MW like this, I'm just dumbfounded why Bungie doesn't jump ship and put Halo on all platforms. I know there is the MS ownership issue and what not, but even if I was MS... why not put their game out all over the place? Your console either sucks or it doesn't. The games are a separate issue.

It is a stupid marketing scheme. MS could be pulling SW revenues from Sony out of their own back yard. (Though Sony might not allow that in another bonehead move)

Disclosure: I own a 360 and will not buy Reach at any price. (There are too many other great games out there to spend my time on, and I tire of exclusivity crap.)

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay

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