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Print 20 comment(s) - last by track145.. on Jan 10 at 7:30 PM

Be Quiet! will be launching a line of coolers and power suppies in the U.S. and Canada

This morning at 2013 Consumer Electronics Show we caught up with Cristoph Katzer, a product marketing representative from "be quiet!" (some may remember Mr. Katzer from his role as a power supply reviewer at Anandtech several years back.

Be quiet! is likely an unfamiliar brand for most American consumers.  But the top European parts company and self-proclaimed "quietness experts" look to change that this year, as they launch in America.

Founded in 2000 and based out of Hamburg, Germany, the component maker claims to be #1 in Europe for cooling and power supplies parts for enthusiasts.  Now it looks to parlay that experience into sales success across the pond, with impending launches in the U.S. and Candian markets.

Featuring a small line of four fans and four power supplies, the company will target Australia's Noctua on the cooling front and California's Corsair memory in the power supply front.

Be Quiet!
be quiet!'s lineup of fans and power supplies will hit U.S. and Canadian e-tailers this spring.

As the name suggests, be quiet! has some special design features targeting silent performance.  The plastic blades of the company's fans feature grooved channels to reduce airflow noise.  And the fan is encircled in a rubber ring to deaden any sort of vibration against the case.

The German firm is targeting a tentative February launch date for its line in the U.S. and Canada.  In the U.S. the company will distribute primarily through Newegg.  In Canada the firm is pairing up with NCIX.com, a popular online e-tailer.

[All Images © Jason Mick and DailyTech LLC]


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Bound to fail
By Nyu on 1/9/13, Rating: 0
RE: Bound to fail
By TakinYourPoints on 1/9/2013 3:21:26 AM , Rating: 3
Where does this come from? I've had great support from Noctua, an Austrian company. They even took care of me when I needed a new HSF bracket because of the change in motherboard socket, all without me needing to buy a new product. Again, really great service from them.


RE: Bound to fail
By Nyu on 1/9/2013 6:26:42 AM , Rating: 1
From various years of bad experiences with german companies. Take f.e Terratec, they used to make really good sound and tv cards, but the support behind it killed any willingness to ever wanna buy anything from them again. Support queries used to take 2-3 weeks for a single, useless reply, often in half broken English mixed with german. They rarely updated any drivers and always ignored all issues. Eventually they dropped email support and any mention to it from their website.


RE: Bound to fail
By maugrimtr on 1/9/2013 8:35:24 AM , Rating: 3
Didn't you read the article? Noctua is an Australian company. They make their products high the Alps above Sydney.


RE: Bound to fail
By Nyu on 1/9/2013 10:38:02 AM , Rating: 2
The article is about a German company, however.


RE: Bound to fail
By Ammohunt on 1/9/13, Rating: -1
RE: Bound to fail
By Martin84a on 1/9/2013 3:10:41 PM , Rating: 3
You do realize that Europe is a continent made up of several countries?


RE: Bound to fail
By Ammohunt on 1/9/13, Rating: -1
RE: Bound to fail
By mikeyD95125 on 1/9/2013 4:55:24 PM , Rating: 2
I agree.

The Albanians, Norwegians, Polish, Slovenians, English, Italians, Danish, Bulgarians and all the other 700 million lazy riff raff people of Europe just don't know what it means to do a hard days work.


RE: Bound to fail
By track145 on 1/10/2013 7:30:24 PM , Rating: 2
Quite laughable how a few people are generalising a population larger than USA based on pure ignorance, or a single personal experience at best. Since we're on the subject of generalising, you come from a country which apparently can't tell the difference between Austria and Australia and are often seen by other countries as ignorant, arrogant, plagiarising, uneducated, obese, lazy, warmongering cowboys.

Annoying isn't it? ;)

Of course, I know that doesn't apply to over 600 million people, so why don't you people think to educate yourselves or at least think about how foolish you're being before posting such utter nonsense?


Typo?
By Cloudie on 1/8/2013 5:47:27 PM , Rating: 2
Hamburg?




RE: Typo?
By thesavvymage on 1/8/2013 6:01:35 PM , Rating: 2
Another typo for "Austalia"...


RE: Typo?
By prazejc on 1/8/2013 7:06:28 PM , Rating: 2
It's the second largest city in Germany and 13th largest German state.


RE: Typo?
By Azethoth on 1/8/2013 9:19:35 PM , Rating: 1
Little known fact: they invented the Hamburger!


RE: Typo?
By Samus on 1/9/2013 1:36:21 AM , Rating: 2
The Belgium Waffle trumps the Hamburgler on several occasions, especially before noon.


Tough market
By Beenthere on 1/8/2013 8:44:30 PM , Rating: 2
I think that Be Quiet's toughest PSU competition will be Seasonic not Corsair who just rebrands other people's PSUs. Seasonic's "hybrid" optioned 80+ Platinum rated PSUs are essentially silent unless you draw a lot of power and then the fan comes on at a very low speed that is almost undetectable. Seasonic also offers fanless, silent PSUs.

There are also quite a few highend HSFs that can be used on modest power CPUs without any fan operation at all or on fast CPUs with low fan speeds adjustable in most BIOS.




RE: Tough market
By TakinYourPoints on 1/8/2013 9:59:17 PM , Rating: 2
quote:
I think that Be Quiet's toughest PSU competition will be Seasonic not Corsair who just rebrands other people's PSUs.


Most Corsair PSUs are actually made by Seasonic! My own Corsair HX650 is a rebranded Seasonic.

In any case, I'm glad for more competition and selection in the low-noise fan and PSU area. One reason I got the Corsair, and why many people buy Seasonics, is for their low noise levels. Its also why I went with Noctua fans for my case, nice and quiet.

I love the selection of low-noise products we have now, its a far cry from the late 90s when it was a struggle to get anything quiet. :)


RE: Tough market
By piroroadkill on 1/9/2013 1:55:38 PM , Rating: 2
A good too many are Channel Well, and I'm afraid I don't trust CWT.

They will make anything for anybody. Want a total pile of crap that is literally dangerous and will likely set on fire? CWT will build it for you.


RE: Tough market
By JPForums on 1/10/2013 2:26:01 PM , Rating: 2
quote:
A good too many are Channel Well, and I'm afraid I don't trust CWT.
Corsair's AX series are Seasonic designs (up to the Flextronic designed 1200W supplies). Comparing component selection to Seasonic branded supplies the only difference worthy of note is Seasonic uses a superior Sanyo Denki fan where Corsair uses Yate Loon.
quote:
They will make anything for anybody. Want a total pile of crap that is literally dangerous and will likely set on fire? CWT will build it for you.
They also make very good designs for those that ask. That's why you have to trust your manufacturer if you buy a Channel Well design. For instance, Corsair's HX line are Channel Well at any capacity above Takin's 650W Seasonic design. However, if you check out some reviews, you'll find that the particular design Corsair selected is a very good one able to compete with Seasonic designs. One top of that, Corsair uses very good components to implement the design.

Any crap company can ruin a good design by using a poor selection of components or even leaving components out. I've caught several Chinese PCB manufacturers excluding specified components in mass manufacturing runs. They'll literally remove components one by one to see which ones can be left out without failing the initial screening process.

That all said, I've never seen an inferior Seasonic branded unit. If you just want to get a good supply and don't want the trouble of researching all the options, Seasonic is probably your safest bet. Every other company I've used has conditions:
Thermaltake is complete crap below the Toughpower series (not exactly stellar anyways).
Enermax units are stellar so long as you get a Revolution series supply. Quite a few other standouts apply, but it's hard to generalize their lines. None that I've used are particularly bad, though.
Corsair supplies are among the best as long as you get an AX or HX series supply. Lower power TXv2 series supplies are also good.
Antec supplies are good, excluding any supply that doesn't say Signature or HCP on it (which is to say most Antec power supplies). Though, there are some exceptional Seasonic designed units speckled here and their.
Seasonic designs are consistently among the best. No caveats. Also, they are generally price competitive.


yay
By MadMan007 on 1/8/2013 8:36:54 PM , Rating: 2
I've read reviews of some of their PSUs in the last few months. They do a nice job of differentiating from other custom PSU brands who also have their PSUs manufactured by an OEM.

They also tend to have power ratings that go down to levels meaningful for non-epeen/insane systems across entire lines so you don't need to compromise on quality or topology to get a properly rated PSU for a normal system. I am very excited to see these reviewed in English. Numbers translate easily enough to make them look interesting but it's nice to read all the details too.

I hope Anandtech gets these in as soon as they're available in NA!




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