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ViewSonic ViewPad E70  (Source:
ViewSonic's ViewPad E70 will be released in late Q1 for $169.99

Many Android-based tablets have came, saw, but hardly conquered in the tablet arena over the past year. Standing up to the iPad 2 has been a difficult challenge for many, but ViewSonic is willing to give it a shot.

ViewSonic, a global provider of computing, consumer electronics and communications solutions, revealed its ViewPad E70 tablet at the Consumer Electronics Show (CES) in Las Vegas this week.

The 7-inch ViewPad E70 tablet features Android's latest mobile operating system, Ice Cream Sandwich, as well as a 1 GHz processor, 4 GB memory storage, microSD expandable storage to 32 GB, front-facing camera, and Wi-Fi capabilities. Like other Android-based tablets, users will be able to download various apps from the Android Market for a full tablet experience.

"ViewSonic is committed to delivering advanced technology designed with the consumer in mind," said Michael Holstein, vice president of business development for ViewSonic. "Featuring the latest Android operating system, along with leading apps and services for entertainment content, the ViewPad E70 continues the ViewSonic tradition of bringing feature-rich products to new markets."

Apple may be top dog when it comes to tablets for now, with its iPad accounting for 97.2 percent of U.S. tablet traffic back in August 2011 alone, but a report by technology analysis firm J. Gold Associates said Android tablets are expected to "overwhelm" iPads come 2014.

ViewSonic's ViewPad E70 will be released in late Q1 for $169.99.

Source: ViewSonic

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Finally !
By wempa on 1/11/2012 1:13:54 PM , Rating: 3
Nice ! I've been saying for a while that there needs to be a good sub $200 Android tablet. I just can't see spending $300-$500 on a tablet when you can get a pretty nice laptop for that same price. I thought the Kindle Fire might be exactly what I was looking for until I found out that it didn't have any expandable storage. If this one has good reviews, I may just have to get one !

RE: Finally !
By retrospooty on 1/11/2012 1:27:23 PM , Rating: 2
Yup... Kind of expected though. Once fire came in at 200, others would faollow better and cheaper.

Even Apple wont get away with selling $500 tablets by this time next year.

RE: Finally !
By Mitch101 on 1/11/2012 2:12:13 PM , Rating: 2
They might not have.
Amazon sold 5.5 Million Kindle Fires
Lets say Apple sold 14.5 Million iPad

Kindle Fire may have singed iPad sales: Expert
Strong sales of the Amazon Kindle Fire have eaten into iPad sales, according to Mr Tavis McCourt of the stockbrokers Morgan Keegan, who had lowered his estimate of the number of Apple tablets sold in the fourth quarter to the end of December 2011 from 16 million to 13 million.

Having a good $179.99 tablet will just add to the nom nom nom of Android eating into Apple.

RE: Finally !
By retrospooty on 1/11/2012 3:12:33 PM , Rating: 2
One tablet selling 5.5 million and only just released a few months ago. Fast forward to next year and you'llhave dozens of tablets that are getting better and better that are even cheaper than $199. Most people just want a tablet to access internet, email and do a few other mundane tasks. Its not like you need a top of the line model for any of that.

RE: Finally !
By ltcommanderdata on 1/11/2012 3:44:11 PM , Rating: 3
The question is whether this Viewsonic tablet is profitable? I thought Amazon's tablet was thought to be break-even at $199 with Amazon relying on their store and services for profit. Presumably at $179, Viewsonic's tablet is also break-even or has very slim profit margin and Viewsonic doesn't have the ecosystem Amazon has to subsidize the tablet. How long can Viewsonic basically give away their tablet just to win market share from Amazon and Apple?

RE: Finally !
By retrospooty on 1/11/2012 8:34:21 PM , Rating: 2
"The question is whether this Viewsonic tablet is profitable"

How did that become the question? I dont think alot of people really give a crap about companies motives and profit margins. They evaluate price/performance and value to them, not to the company.

RE: Finally !
By ltcommanderdata on 1/12/2012 1:06:43 AM , Rating: 2
Admittedly most customers aren't worried tablet industry directions and price sustainability directly, but profitability does end up having an impact on the customer. For example, if Viewsonic can't find a way to make a profit in tablets, then they might pull out of the market and leave their tablet owners stranded. Even if they stay at it, low profit margins likely means a limited development/support team resulting in slow software updates, technical support, warranty service, etc. You could say that given the low price, you are already getting your value just from the hardware and there's always rooting as an option, but that's not exactly good customer service from a well known company like Viewsonic. With everyone wanting tablets, at $170 the Viewsonic could make a good gift, but not if there are strings attached since it wouldn't be polite to foist that on someone. Certainly not if there is an alternative in the Amazon Fire at the same price range that seems to be a viable and sustainable product.

RE: Finally !
By retrospooty on 1/12/2012 10:57:00 AM , Rating: 2
You are making too much of a non-issue. If Viewsonic were to dump the platform, how would people that bought it be stranded? Android is a huge platform and all android software will still work... If your talking about hardware, they still have to provide warranty service for the warranty period and a viable repair service for 7 years (if not, they must provide a refund or replacement with equal or better product in lieu of repair for failures). That is the law for any tech product sold in the US.

Like I said, Android is still Android and will still work regardless of the companies new product development. Even for dead products like Palm Pre, you can still get service and it still works.

RE: Finally !
By Uncle on 1/11/2012 3:38:35 PM , Rating: 2
You can't compare kindle to regular tablets, the fact is people love to read. Friends bought two, both love to read, both have laptops, both have tablets.

RE: Finally !
By Reclaimer77 on 1/11/2012 4:12:51 PM , Rating: 1
Except the Fire isn't a $200 tablet. Amazon is selling them at a significant loss. Amazon figures they'll make the difference on the back-end through Prime memberships and e-book etc etc sales.

Unless Viewsonic plans on equally taking a loss, I expect this to be of less quality and poorer fit & finish than the Fire.

RE: Finally !
By x10Unit1 on 1/11/2012 6:50:57 PM , Rating: 2
Even better is the fact that smartphones will no longer have the justification to be $500-$600+ anymore. Honestly, I am getting tired of see nice tablets with pretty much everything but a CDMA/GSM radio released at a cheaper price than a new smartphone.

Or is it that the smartphones are artificially high to allow phone companies to have 2-year activation pricing? (Putting on my tin foil

RE: Finally !
By BruceLeet on 1/11/2012 6:48:47 PM , Rating: 2
I'm personally more interested in the ASUS EeePad MeMo. I can wait til Summer to pull the trigger on my first tablet.

I just hope MeMo's launch isn't as bad as the Transformer Prime.

By sprockkets on 1/11/2012 3:37:36 PM , Rating: 2
Why does it have capcitive buttons at the bottom if it runs ICS? It must be a rehashed old design.

Nice that it has front and back cameras, but I rather spend $250 and get the Tegra3 version from Asus.

RE: weird
By Fritzr on 1/12/2012 1:05:47 AM , Rating: 2
Whether the buttons are needed or not, removing them would generate a lawsuit from Apple for copying the minimalist design of iOS.

Sarcasm...maybe, but Apple will be trying to kill anything Android for a little while longer.

By fishman on 1/12/2012 9:11:03 AM , Rating: 2
It's not surprising that prices are falling - in a few years a 7 inch tablet with a "retina" quality display and quadcore processor will be around $100.

RE: Prices
By priusone on 1/13/2012 5:00:18 AM , Rating: 2
It's 2012 and I'm still waiting for my flying car, but I guess an okay tablet at $100 would be nice.

About time.
By Uncle on 1/11/2012 1:19:05 PM , Rating: 3
About time, how long does the early adopters stage last. Its a wonder the competition bureau hasn't gone after these companies for price fixing. Anybody notice that most tablets entry level price was 499-16gigs, 599-32gig, etc. When the netbooks came out, the indusrty complained their wasn't much of a markup. They hyped up the tablets and the money started rolling in. Not a sound of any complaints. The 200$ tablet that we can all, afford is just around the corner. Looks like compititian, hopefully,is finally here.

Better than the Fire...
By rpierce on 1/11/2012 1:59:51 PM , Rating: 2
ViewSonic's ViewPad E70 is not only cheaper than the Fire ($169.99 vs $199.99), it is also open to the Android Market. The Fire is controlled by Amazon and only offers some of the Android applications.

By GotThumbs on 1/11/2012 7:18:40 PM , Rating: 2
Nice attempt, but whats the deal with a single (no mention of dual) core 1ghz power....

The Fire has dual-core....which is worth the additional cost compared to this model.

The Tegra2 has been mainstream and is moving back with the release of the new Tegra3. Production costs should be quite low by now.

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