CEA wants to host an E3-like gaming event on the west coast in 2007
The Electronic Entertainment Expo gaming convention is going to be drastically scaled back next year, so alternative events are being researched by a number of different organizers. The Consumer Electronics Association, known for being the owner and producer of the Consumer Electronics Show in Las Vegas, has announced its interested in possibly arranging a gaming and entertainment event on the west coast next year. The organization is forming an advisory committee that will ask the gaming industry for feedback about a west coast event. A reported 11 percent (17,800) of attendees at the 2006 CES showed interest in video games and gaming products.
The CEA is now searching for venues in Las Vegas and Los Angeles sometime in May, which is traditionally when E3 was held in Los Angeles. The CEA will continue looking into how beneficial it would be to launch a new version of E3.
Gary Shapiro, president and CEO of CEA, claims “Since ESA decided to eliminate the E3 event in its known format, we have been deluged with inquiries on whether we could fill the tradeshow needs of smaller video entertainment companies."
The "E3 Interactive Media Festival" will be an event that has 7,000 attendees meeting in a hotel rather than the monstrous Los Angeles Convention Center. Along with the venue change, the new E3 will also be held sometime in July instead of May -- lowering the costs for companies attending the event.
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