 (Source: Hugh via Gaping Void)
 Dell sales people were told to mislead customers about failures, according to released documents. Some of its computers had a 97 percent chance of failing due to bad capacitors, according to one study. Even the company representing Dell in the resulting suit suffered failures, court documents indicate. (Source: Gadgetel)
"Don’t bring this to customer’s attention proactively" "Emphasize uncertainty" -- Dell memo to sales staff
It's
no secret that Dell, the world's second largest computer maker is
struggling. Evidence of that was on display when following a
series of layoffs last December, the company's site became riddled
with pricing
errors -- including the world's most expensive mouse, priced
at $3,999.99 USD.
The company's profits plunged
54 percent between 2008 and 2009. Now, documents
unsealed in court this week paint a troubling picture,
showing that the manufacturer knowingly sold defective machines
between 2003 and 2005 according to the New
York Times.
Among
the customers burned by Dell was the University of Texas, which
purchased a large number of computers for its math department only to
see them fail and die. Dell blamed the college for overtaxing
the machines, but newly released evidence indicates that the failures
were actually caused by faulty electrical components that leaked
chemicals.
Wal-Mart, Wells Fargo, institutions like the Mayo
Clinic, and small businesses were among the other companies to buy
failing units. Greg Barry, who is President of a Philadelphia
firm named PointSolve, was one such small business customer who
suffered. His company bought dozens of the machines. He
recalls, "The funny thing was that every one of them went bad at
the same time. It’s unheard-of, but Dell didn’t seem to
recognize this as a problem at the time."
Perhaps the
greatest irony are unsealed emails from the firm defending Dell in
the case, which has now been in court for three years. In the
emails, the firm reports to Dell that many of its 1,000 Dell
computers were failing. Dell employees are found arguing about
whether their company should have to fix the machines. This all
occurred while the company was actively defending Dell's failing
computers.
David B. Yoffie, a professor of international
business administration at Harvard, says that these troubling
developments may undo Dell's reputation in the business world as
being the archetype of efficiency, outsourcing, and tight
inventories. He comments, "Dell, as a company, was the
model everyone focused on 10 years ago. But when you combine
missing a variety of shifts in the industry with management turmoil,
it’s hard not to have the shine come off your reputation."
A
study on the OptiPlex computers sold by Dell showed that those with
bad capacitors were 97 percent likely to fail. Despite knowing
about the bad capacitors, which were found in many of the machines,
Dell resisted a recall. It shipped at least 11.8 million
computers from May 2003 to July 2005 that were at risk of failing
because of these and other faulty components.
In documents
Dell was revealed to have told its salespeople with regard to the
failing capacitors "Don’t bring this to customer’s attention
proactively" and "Emphasize uncertainty."
Advanced
Internet Technologies filed the lawsuit against Dell in 2007.
It says that it had a significant percentage of the 2,000 Dell
computers it purchased fail, resulting in millions in lost business.
Its expert witness Ira Winkler, a former computer analyst for the
National Security Agency and a technology consultant comments, "They
were fixing bad computers with bad computers and were misleading
customers at the same time. They knew millions of computers
would be out there causing inevitable damage and were not giving
people an opportunity to fix that damage."
The damage to
business likely was mirrored by similar woes among public consumers.
It would be unsurprising to see additional consumer class actions
arise in the wake of the release of these damaging documents.
Dell already faces customer
class actions on other issues and an SEC
investigation on stock fraud reaching as high as the
company's founder, Michael Dell.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
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