reports that Verizon Wireless President and COO Denny Strigl has
clarified the company's LTE game plan at a recent analysts meeting.
He said, "We are working on a launch of commercial LTE services
and up to 30 markets next year. Our plan is to cover 100 million
POPS. In 2011 and 2012, we will continue to expand significantly with
the ultimate goal being to cover all of our POPS with this great
product by the end of 2013."
Verizon has long said that
it would begin
its LTE rollout in 2009 and it has named
its first two LTE markets. The first cities to get Verizon LTE
service will be Boston and Seattle. InformationWeek reports
that the two cities are logical choices with Verizon operating its
LTE Innovation Center in Boston and the company has an agreement in
place with Microsoft, based in Seattle, to provide search services
for its mobile customers.
Wireless expert Joe Nordgaard told
InformationWeek in an interview, "LTE will give Verizon
Wireless a big competitive advantage. They are putting their 700 MHz
spectrum to good use."
One key component of the Verizon
LTE game plan that is still unknown is pricing. Verizon is mum on how
much it hopes to charge for the LTE service. LTE is expected to
provide speeds of 15 to 100 times faster than current 3G services in
America. Norgaard says that he expects Verizon to be "reasonably
competitive" with pricing for current offerings.
Before the new LTE service hits in
Boston and Seattle users will need new handsets and new modems for
laptops. The LTE service is said to be somewhat backwards compatible