eReader market really didn’t take off until Amazon rolled out its
Kindle eReader. The device captured the attention of gadget and book
fans around the world and spawned a glut of new eReaders.
of the other major book sellers in the U.S. called Borders has now
stepped into the eReader market with an offering of its own that sets
itself apart from the other devices on the market by way of a low
price. The Borders device is called the Kobo
eReader and retails for $149.99. The Kobo uses E Ink
technology on the display and has flexible fonts that allow the user
to pick what is easiest on their eyes.
device lets users organize books in whatever way they desire and the
Kobo is loaded with the Borders Desktop application that is needed
for shopping for new books. The back of the device is quilted and
apparently soft to give it the feel of a real book. The software of
the Kobo lets the reader jump back and forth from chapter to chapter
or book to book with ease.
measures 7.2-inches tall and 4.7-inches wide and is 0.4-inches thick.
It weighs less than eight ounces and has a 4-way D-pad for
navigation. The reader has 1GB of RAM for storing books and has a SD
card slot for expanding storage as needed. The battery promises
enough juice for two weeks of use and lets you read up to 8,000 pages
before needing to be recharged.
the Kindle there is no integrated 3G connectivity with the Kobo; it
is designed to be connected to a smartphone via Bluetooth for
downloading books or to be connected to a PC via USB. The Kobo is
pre-loaded with 100 free eBooks that are in the public domain.
the big win here for the Kobo is its price tag. At $149.99, it's
significantly cheaper than other offerings on the market and users
who will be reading mostly at home can easily forgo the 3G
connectivity in favor of a much lower price.
Kindle is still among the most popular devices with its new global
support for 3G connectivity allowing the user to download
new books wherever they end up. Amazon competitor Barnes & Noble
also offers up its own eReader called the nook.