Sprint Nextel's Boost Mobile will launch a new unlimited nationwide calling plan for just $50, in the company's effort to undercut competing services.
"Wireless consumers know there's a lot of wrong out there -- activation fees, overage charges and extra costs for services like voicemail and roaming," Boost Mobile Matt Carter said in a statement. "Unlike some other prepaid services, our new flat-rate plan will not include any of those charges."
The Boost Mobile $50 unlimited plan includes unlimited text messages and mobile Web access, and will begin on Thursday, January 22.
Boost Mobile is more geared towards younger phone owners, but the company believes its $50 unlimited plan will help convince older users to sign up for the plan. Sprint has consistently lost subscribers who have switched to AT&T, Verizon Wireless and T-Mobile.
"The Boost Mobile Monthly Unlimited plan offers consumers straightforward pricing and predictable payments on a true nationwide network with no restrictions of a local calling area," continued Carter.
The company already offered an unlimited service plan, but it was restricted to certain geographic locations in the United States. Leap Wireless's Cricket and the MetroPCS Wireless services have services that are limited to geographic location for prices around $60.
Boost had 3.9 million customers prior to Q4, and Sprint plans to attract more users with the low price, but didn't announce how many customers it plans to add.
T-Mobile, Sprint Nextel, AT&T, and Verizon Wireless have launched similar unlimited calling plans, though the price is usually near $100. Even the Sprint "Simply Everything" plan for $100 includes unlimited calling, internet data plan, and unlimited text messaging. Phone service providers are instead focusing on convincing subscribers to sign up for data and text messaging plans.