Earlier this year, around the time of Consumer Electronics Show
and the Adult Entertainment Expo, much of the online media claimed that the
high-def format war was won by HD DVD thanks to the adult industry’s support
for the format.
The reason for the adult industry’s support of HD DVD is
multi-faceted. For one, authoring and replication costs of HD DVD are more
economical due to the format’s similar manufacturing requirements to DVD. And
secondly, Sony was resistant to producing adult material on the Blu-ray Disc
“Sony is not giving any assistance in the authoring or
replication of adult content on Blu-ray,” said Vivid
Entertainment Group founder Steven Hirsch. “Sony is somehow trying to keep
away such material from the format, which I think is a mistake.”
Although HD DVD may remain the choice for adult movies in
the North American market, things are completely different in Japan. The
Blu-ray Disc format commands the high-definition market in Japan, and Sony is
changing its stance on the allowance of adult material for that region.
According to news from the Adult Treasure Expo 2007 in
Chiba, Japan, Sony will now be offering more technical support and assistance
to adult filmmakers. Sony will also be sending Blu-ray equipment to a partnered
company in Taiwan to handle production of the adult material.
“In Japan, there are some problems. Companies cannot press
Blu-ray discs because they cannot touch adult-related contracts,” said Kiyotaka
Konno, director of administration at Assist Corp., a Japanese company that
authors and replicates DVDs for the adult industry in Japan, to the IDG
News Service. “So we asked some makers in Taiwan to do the work, and
then we import the discs back to Japan. The Taiwanese company was able to
obtain a pressing machine from Sony and will start mass production in August.”
“HD DVD is popular overseas, but it faces a tough market in
Japan,” said Takeshi Kobayashi, head of operations at Taisei Co. Ltd., which
distributes films under the trade name Glay'z in Japan. “Sony is really pushing
the industry to adopt BD DVD.”
A Sony spokesperson said that the company has not changed
its internal policy – it will still not directly handle the replication of
adult movies – but will now offer support to any filmmakers seeking to use
Blu-ray Disc, regardless of content.
quote: Looks like they learned from their BetaMax mistake of not licensing the technology to the Porn industry.
quote: The problem with Betamax (and the real reason why it failed as a consumer format) was that it took them years to be able to make tapes over 60 minutes. Feature films had to be split across two tapes, and you couldn't tape any TV show longer than one hour. Consumers didn't like this and video rental clubs liked it even less.