Consumers who were on the fence regarding which
high-definition format they should support may have been swayed by Warner Bros.’
decision to side with Blu-ray Disc.
Data from research firm NPD Group, as displayed by Digital Bits,
show Blu-ray Disc taking the lion’s share of the high-definition hardware sales.
Sale throughout December saw nearly 40 percent of players be HD DVD, eventually
climbing in the first week of January to nearly 49 percent.
In the week immediately following Warner’s pro-Blu-ray Disc
announcement, Blu-ray Disc player sales took over the charts with nearly 93
percent of hardware sales. It’s important to note that the sales breakdown
between hardware of the two formats do not include the sales of PlayStation 3
or the Xbox 360 HD DVD add-on drive.
A similar trend appeared in software sales following CES
2008. According to numbers from Nielsen, Blu-ray Disc sales were 85
percent of the high-definition split, which represented the largest gulf
yet between the two formats.