part of what appears to be a continuing trend since the beginning of 2007,
sales of Blu-ray Disc titles have once again been ahead of those of HD DVD for
the month of March. Sony Pictures’ Casino Royale held on to the top spot again
for the month, selling more than 59,000 units. In contrast, the top selling HD
DVD was this year’s best picture winner, The Departed,
with 16,000 units sold.
think retailers will start to dedicate more space to Blu-ray, rather than split
it half and half,” Sony worldwide president David Bishop said to Video Business.
“That will further send a signal to consumers that it is the dominant format.”
of the reasons cited again for HD DVD’s lag in sales is due to the format’s
lack of exclusive, blockbuster titles thus far. The HD DVD-only Children of
Men released late March is expected to help bolster its format’s numbers,
though the movie was released
with several compatibility issues.
remains undying in its support for HD DVD, though the studio’s VP marketing Ken
Graffeo said that Blu-ray is likely to continue its sales lead until the fourth
quarter, when HD DVD see the holiday releases of summer blockbusters. “Fourth
quarter is really going to be a telling time,” he said.
could continue to be a deciding factor in swaying consumers towards HD DVD. The
retails for $399 and is currently cheaper than any Blu-ray player on the
market. HD DVD will continue to hold the price advantage even after Sony
releases its $599
BDP-S300 this summer.
from Wal-Mart may be a big factor in penetrating the mainstream market,
although it is still unclear which format the upcoming machines will support.
“It comes down to bringing it to the general audience at a price that they’re
willing to pay,” Graffeo said, underscoring the importance of the mass market.
Blu-ray Association announced earlier this week that it had reached a one
million units sold milestone in less than a year, while the HD DVD Group
was proud to announce that it has sold over 100,000
standalone players in its first year of inception.