Last week, the European HD DVD Promotional Group
proudly stated that it had a 74
percent market share in Britain, Germany, France, Italy, Spain and
Switzerland. The figure was regarding the split of dedicated players,
which did not include the PlayStation 3 or the Xbox 360 HD DVD drive.
Following the HD DVD camp’s announcement, the Blu-ray team
fired back with its own hefty set of figures. Taking into account PlayStation 3
and PC drive sales, Blu-ray Disc Association European Promotions Committee says
that Blu-ray Disc makes up for almost 95% of all next generation hardware sales
in Europe this year, reports Pocket-lint.
Of course, none of the numbers thrown around by either side
of the format battle are perfect. For one, not all of those who purchase a
PlayStation 3 will necessarily be buyers of Blu-ray movies, while all who
purchase a standalone HD DVD player did so for the sole purpose of playing
"This is simply because those who buy a standalone
player are interested solely in buying and watching movies and other video
content, whereas those with HD drives built into games consoles are primarily
interested in games," said Steve Nickerson, senior vice president at Warner
Bros high definition media. Warner currently supports both high-def formats.
"These figures are especially important because the
standalone player market is by far the biggest driver of movie sales in the
long-term," Nickerson adds.
On the North American front, HD DVD Promotional Group took
the opportunity at the Entertainment Merchants Association (EMA) Home Media
Expo 2007 to pound
its chest by announcing its hardware sales were up 37 percent from Q1 to Q2
2007, while software sales experienced a 20 percent increase in growth.