Last week, the European HD DVD Promotional Group
proudly stated that it had a 74
percent market share in Britain, Germany, France, Italy, Spain and
Switzerland. The figure was regarding the split of dedicated players,
which did not include the PlayStation 3 or the Xbox 360 HD DVD drive.
Following the HD DVD camp’s announcement, the Blu-ray team
fired back with its own hefty set of figures. Taking into account PlayStation 3
and PC drive sales, Blu-ray Disc Association European Promotions Committee says
that Blu-ray Disc makes up for almost 95% of all next generation hardware sales
in Europe this year, reports Pocket-lint.
Of course, none of the numbers thrown around by either side
of the format battle are perfect. For one, not all of those who purchase a
PlayStation 3 will necessarily be buyers of Blu-ray movies, while all who
purchase a standalone HD DVD player did so for the sole purpose of playing
"This is simply because those who buy a standalone
player are interested solely in buying and watching movies and other video
content, whereas those with HD drives built into games consoles are primarily
interested in games," said Steve Nickerson, senior vice president at Warner
Bros high definition media. Warner currently supports both high-def formats.
"These figures are especially important because the
standalone player market is by far the biggest driver of movie sales in the
long-term," Nickerson adds.
On the North American front, HD DVD Promotional Group took
the opportunity at the Entertainment Merchants Association (EMA) Home Media
Expo 2007 to pound
its chest by announcing its hardware sales were up 37 percent from Q1 to Q2
2007, while software sales experienced a 20 percent increase in growth.
quote: As far as this wonderful new $299.00 HD DVD player thats giving HD-DVD another breath of air: how long do you think it will be before a standalone BR player's price won't be cut as well? Blue laser diodes and other BR player production costs are coming down.
quote: These figures are especially important because the standalone player market is by far the biggest driver of movie sales in the long-term
quote: It's like two amoebas arguing over which is the biggest.
quote: Once that happens, HD DVD and Blu-Ray will really take off.
quote: Exactly! And that is the problem with BD right now - Sony seems to think they are going to "win" the format war just based on PS3 alone.
quote: Studio support doesn't mean anybody is winning or losing.
quote: I am also saying that the HD-DVD add on doesn't play any more of a role than PS3 does, because again, that is targeted at a niche of gamers.
quote: No one in their right mind is going to buy that Optical PC BD-DVD drive just to watch movies, so lets get real. Those are sold to people and corporations who are using the 50GB discs for data, not for watching Talladega Nights.
quote: Statistics like this also concluded that because all cars have cigarette lighters, all car owners are smokers.
quote: Whats the point of buying a sports car if you wont drive it like a sports car?
quote: Although it's true that not everyone who buys a PS3 will use it to play Blu-Ray movie's, I'm sure a very large percentage will.
quote: Now the people who think they have sports cars (riced out Civics, Sentras, etc.), they drive their car like a sports car. And I smile any time I see one of them wrapped around a pole.
quote: Obviously when you compare the number of Blu-ray movies sold vs. the number of potential Blu-ray players out there (including PS3 sales) this is not the case