Few corporations have the sort of influence on the movie
industry that that Blockbuster Inc. has, and the rental juggernaut is about to
exert its influence on the high-definition format war. Blockbuster will be
taking sides with its announcement that it plans to rent only Blu-ray Disc
movies in 1,450 stores next month, according to the Associated
This news comes as a significant blow to HD DVD, which is
currently fighting against Blu-ray Disc for market dominance. Blockbuster has
been renting both high-definition formats in more than 250 stores in the U.S.
and Canada since late last year, and claims that its consumers were choosing
Blu-ray movies more than 70 percent of the time.
"The consumers are sending us a message. I can't ignore
what I'm seeing," Matthew Smith, senior vice president of merchandising at
Blockbuster, told the AP.
Blu-ray Disc has been ahead of HD DVD title sales since the
beginning of 2007, though that some attribute that not to one format being more
popular than the other, but rather more new titles have shipped for Blu-ray
Disc this year. The greater availability of titles for Blu-ray contributed to
Blockbuster’s decision to pick only one next-generation format.
"When you walk into a store and see all this product
available in Blu-ray and there is less available on HD DVD, I think the
consumer gets that," added Smith.
The North American HD DVD Promotional Group viewed
Blockbuster’s move as short-sighted and skewed by the early success that
Blu-ray enjoyed thanks to its stronger release schedule.
"I think trying to make a format decision using such a
short time period is really not measuring what the consumer is saying,"
said Ken Graffeo, co-president of the group.
Blockbuster said that it will continue to rent HD DVD titles
at its original 250 pilot stores for high-definition movies, though it is unclear
if it will continue to carry new releases or rent out its existing inventory.
quote: There is nothing wrong with ignoring millions of customers.
quote: Its a well proven statistic that an unhappy customer will tell 10 people about their negative experience and a happy customer will tell only one person about their positive experience.
quote: Ive got to admit I think this is an incorrect statement. Its a well proven statistic that an unhappy customer will tell 10 people about their negative experience and a happy customer will tell only one person about their positive experience.
quote: Here's a better way to say this:Blockbuster currently has some HD-DVDs on the shelf.They're going to replace them with Blu-ray discs.The replacement Blu-ray discs cost the same as the HD-DVDs they are replacing.Therefore, there is no cost savings.
quote: Then thats not cost savings, its increased revenue from stocking the right product.
quote: Blu Ray has more major studios, but HD-DVD has more total studios overall.
quote: HD-DVD discs are cheaper to make
quote: less fragile and harder to scratch
quote: So whats "superior" about BD? The extra 20 gig?
quote: they care about what specific movies are available
quote: Cheaper discs means everything.
quote: BD data layer is much thinner, meaning that IF the disc gets scratched
quote: Do you seriously think this has any bearing at all?
quote: HD DVD wasn't and is not "dead"! Do any of you guys do any research here before talking? Or do you just assume that the random thoughts in your heads are facts?
quote: The movies use the VC-1 Video codec which has a better signal to noise ratio than Mpeg4. Dolby true HD is supported aswell. The movies in Bluray have been using Mpeg 2 (YES 2) and 4. Few have used VC-1.
quote: All I was trying to point out, was that format wars may be annoying but they are not always a bad thing.
quote: I'm all for choice in the market, and I wouldn't like to see a standard mandated by industry, as much as adopted I'd like to see it adopted by the majority.
quote: BTW, I am both for and against MS
quote: Just for fun - wouldn't be like Toyota (pretend Monopoly) charging $12,000 for a four cylinder, 19,000 for a six, and 35,000 for an eigth
quote: Way to take a stand! :-)
quote: Dual format players? Sorry bro, not really going to happen....
quote: "The consumers are sending us a message" Matthew Smith, senior vice president of merchandising at Blockbuster, told the AP...
quote: why buy a player if there's a decent chance they won't be making media for it in 5 years?
quote: My guess for the decision is simply "Playstation 3".
quote: Marketing goes a long ways, especially when the choices are nearly equal-- say beer and toothpaste.
quote: get a blu ray player or go the way of betamax