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Every now and then we witness as people in powerful positions are somehow affected by a virus which causes “Blind Arrogance Developmental Disorder (BADD)”

When a company, country, or team is led by someone affected with BADD they usually end up turning a corner they wish they never had. There are many examples of BADD in our industry and they almost always end up with unfavorable, sometimes devastating results.

Take for example NVIDIA. Many years ago they thought they were unstoppable, their products were excellent, ATI was way behind, and they didn’t expect a change to come. BADD hit, and ATI just skated by (I’m talking way back when the Radeon was introduced). It most definitely wasn’t ATI’s ability to execute better than NVIDIA that put them in the lead; it was NVIDIA’s own BADD that caused it to happen. Since the failure of the 5800 (way back when) legend has it that Jen-Hsun Huang had a major internal meeting with his team where he openly recognized the company failures and humbly stated “never again…”

Remember when Intel was in a similar position? Intel thought AMD would never break the mainstream – in fact, Intel never even mentioned the “A” word ever, it was like they never existed. BADD set in and ultimately AMD beat Intel out of a few major contracts. During the lengthy beating of Intel I can only assume that the engineers at AMD truly felt that they were well ahead of the game.

Judging by current events one might assume that some sort of BADD set in somewhere at AMD because they entered this new war unprepared.

A few years ago a mild form of BADD hit Voodoo. We assumed only a few competitors in our space would remain. We were under the assumption that Voodoo would grow with few challenges. It seemed that out of nowhere new companies began coming out of the woodwork. Many were just little guys with big heart – although some of them did not possess gaming DNA. Then larger OEMs jumped in and validated the space. Thankfully we didn’t stay blind for too long, and now we’re in a fantastic position.

In February of 2005 Kevin Rollins was quoted as saying...

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From the future?
By Etern205 on 2/5/2007 9:11:31 AM , Rating: 2
quote:
The latest example of BADD – and man this is a good one – occurred on January 31st 2007.



Is he talking about the future? :P




RE: From the future?
By Etern205 on 2/5/2007 9:13:18 AM , Rating: 2
Ahh never mind I get it now. Now it's February I forgot
about that. Ahahahaa! -_-


AMD hit with BADD?
By nurbsenvi on 2/4/2007 12:50:12 PM , Rating: 3
K7 was an architecture to be proud of indeed but, World & Dog knew Pentium3 architecture wasn't so behind it's Intel's blind Netbust push that really hurt them.

I don't think AMD was stupid enough to loosen their pace while seeing the development of Pentium M series.

I mean when someone sees a guy with knife walking through his door he would definitely start running...

But then, the first letter of BADD stands for Blind so like you said it's anyone's guess... I just hope that AMD isn't that stupid other wise they might not last this decade...




Interesting...
By JumpingJack on 2/5/2007 2:10:45 AM , Rating: 2
Articulated in your blog is a phenomena that many have observed over the years but now we have an acronym to go with it, thanks Rahul. :) :) ...

True indeed, those on top often develop a bit of complacency, which, if left unchecked, can take a company from flying high to hovering very low. Otellini I believe even commented once that Intel may have become too complacent. AMD, this round, may have been struck by a mild form of BADD but I think more of it was they simply assumed that Intel would catch up but the magnitude of the jump was a bit under estimated -- the mild form of BADD in action.

The end result will likely follow into an oscillation and a new equilibrium in the market place balancing the two players to coexist.... though even now, AMD has much more to gain than lose where as Intel has much more to lose than gain.... it will be interesting the next several years.





Laws of the jungle.
By crystal clear on 2/6/2007 7:32:48 AM , Rating: 2
The quote in the picture says it all-

Quote-
"The best leaders inspire by example-when thats not an option-Brute intimidation works pretty well too"

Thats Intel-Microsoft-Google-Apple-IBM and many more.....

H.P. also tried it but failed (within the organization).

Laws of the jungle apply-Survival of the fittest.

Thats Business.





radeon
By ElFenix on 2/6/2007 9:36:57 AM , Rating: 2
radeon came out several years before you seem to think it did. it was a gf1/gf2 era chip, with hardware t&l and all that. the event you're referring to, the beatdown that was the 9700 vs. 5800, came 2 full generations later.

and when you refer to 'voodoo,' do you mean 3dfx?




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