backtop


Print


  (Source: deborahschenck.com)
It will go out to more than 30 major news publications across nine countries on October 15

BlackBerry will send a letter out via print media tomorrow in an effort to let BlackBerry users know that they "can continue to count on BlackBerry."

BlackBerry has had a rough time, and it's constantly all over the news. It once went from a big player in the U.S. smartphone market with 14 percent market share in 2011. Today, it has less than 3 percent. 

To clear a few things up and restore user's faith in the company, BlackBerry will release a letter in more than 30 major news publications across nine countries on October 15. The company is hoping the letter will reach many people who may not read Internet articles, and even those who do (but have seen nothing but headlines about BlackBerry's doom).  

Here's the letter:

To our valued customers, partners and fans,

You’ve no doubt seen the headlines about BlackBerry. You’re probably wondering what they mean for you as one of the tens of millions of users who count on BlackBerry every single day.

We have one important message for you:

You can continue to count on BlackBerry.

How do we know? We have substantial cash on hand and a balance sheet that is debt free.

We are restructuring with a goal to cut our expenses by 50 percent in order to run a very efficient, customer-oriented organization.

These are no doubt challenging times for us and we don’t underestimate the situation or ignore the challenges. We are making the difficult changes necessary to strengthen BlackBerry.

One thing we will never change is our commitment to those of you who helped build BlackBerry into the most trusted tool for the world’s business professional.

And speaking of those dramatic headlines, it’s important that we set the record straight on a few things.

Best in class productivity tool.

We have completely revamped our device portfolio this year with the launch of BlackBerry 10. We have four BlackBerry 10 devices – two all touch and two hybrid (touch and QWERTY) – and all are running the third update of our new platform. If what you care about most is getting things done – taking care of your business – we have the best range of devices for you. And we continue to offer the best mobile typing experience – no ifs, ands or buts about it.
Best in class security.

Governments all over the world, global corporations and businesses that simply cannot compromise on security choose and trust BlackBerry. Security is our heritage, and the industry recognizes that BlackBerry is the most secure when it comes to the device, server and, of course, our global data network. Have no doubt that you can continue to trust us to keep your communication safe and private.

Best in class enterprise mobility management.

We changed with the market, embracing BYOD because we understand that as iOS and Android devices become common in the workplace, businesses still need to manage all of these different platforms seamlessly and securely.

This is not a trivial task. While there are a number of startup companies that make bold claims, BlackBerry has more software engineers and the most resources dedicated to developing the most innovative solutions to address this complex challenge.

And our customers know it. Over the past quarter, our BlackBerry® Enterprise Service 10 server base grew from 19,000 to more than 25,000. Corporate clients are committed to deploying and testing the latest enterprise technology from BlackBerry. We are committed to evolving with our customers. That will never change.

Best in class mobile social network.

We are bringing the most engaging mobile messaging platform to all, with our BBM launch for Android and iPhone.

There are already around six million customers pre-registered to be notified of our roll out. This number is growing every day, and speaks to the tremendous opportunity we have to expand BBM beyond BlackBerry smartphones to make it the world’s largest mobile social network.

Yes, there is a lot of competition out there and we know that BlackBerry is not for everyone. That’s OK. You have always known that BlackBerry is different, that BlackBerry can set you apart. Countless world-changing decisions have been finalized, deals closed and critical communications made via BlackBerry. And for many of you that created a bond, a connection that goes back more than a decade.

We believe in BlackBerry – our people, our technology and our ability to adapt. More importantly, we believe in you. We focus every day on what it takes to make sure that you can take care of business.

You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us.

Sincerely,
The BlackBerry Team


BlackBerry has a lot of cleaning up to do. After losing significant market share to the likes of Android and iOS, BlackBerry's latest line of devices and operating system -- BlackBerry 10 (BB10) -- failed to take off and steal back its market share earlier this year. Both BB10 hardware releases -- the Z10 and Q10 -- have largely flopped. T-Mobile even took BlackBerry devices off of its shelves.

BlackBerry's board of directors announced the formation of a Special Committee to explore strategic alternatives last month to enhance the value and accelerate the development of BB10. The announcement came only a few days after a report surfaced that BlackBerry might go private in an attempt to fix its problems away from the public. 

Later in September, it was reported that BlackBerry expected a GAAP net operating loss of $950 to $995 million for fiscal Q2 2014. The company also agreed to a $4.7 billion sale with Fairfax Financial at that time. 

In an interesting twist, former BlackBerry CEO and co-founder Mike Lazaridis said he and fellow co-founder Doug Fregin would try to buy the company back. Many are unsure if this is a good idea, considering they were part of BlackBerry's fall to failure.

Source: CrackBerry





"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997







Latest Blog Posts
More News
Saimin Nidarson - Dec 4, 2016, 5:00 AM
More News
Saimin Nidarson - Dec 3, 2016, 5:00 AM
Top News
Saimin Nidarson - Dec 2, 2016, 5:00 AM
Top Stories
Saimin Nidarson - Nov 28, 2016, 1:12 AM
News: Fidel Castro
Saimin Nidarson - Nov 27, 2016, 5:00 AM
Top News
Saimin Nidarson - Nov 26, 2016, 5:00 AM
Top Stories
Saimin Nidarson - Nov 22, 2016, 2:26 AM
Headline News:
Saimin Nidarson - Nov 21, 2016, 1:00 AM






botimage
Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki