Print 18 comment(s) - last by lexluthermiest.. on Sep 10 at 2:44 AM

BlackBerry's lates smartphone will be announced weeks after flagships from Apple, Samsung, and Microsoft/Nokia

Flagship smartphones from Samsung and Microsoft will be announced this week. Apple is set to announce its 4.7” and 5.5” iPhone 6 at an event on September 9. And now, BlackBerry has revealed that it wants everyone to “see the bigger picture” on September 24.
BlackBerry’s Donny Halliwell writes:
On September 24, all eyes will be on BlackBerry as we host exclusive, invite-only events in Toronto, London and Dubai to show off… well I guess you’ll have to wait and see.
It doesn’t take a rocket scientist to figure out that BlackBerry is referencing the 4.5” square display Passport, which it claims provides a more usable viewing area than the rectangular shape that all other smartphone manufacturers use.
BlackBerry has pitched the device as a savior for architects, mortgage brokers, and even healthcare professionals. BlackBerry’s most recent pitch for the Passport revolved around the device being used to display patient X-rays.

As for the device itself, it will features a quad-core Snapdragon 800 processor with 3GB of RAM, 32GB of internal storage, microSD expansion, 1440x1400 display resolution, 13MP rear camera, 2MP front-facing camera, LTE, Bluetooth 4.0 LE, and a huge 3,400 mAh battery.
It remains to be seen if the Passport will be enough to stem the sliding market share that has plagued Blackberry for years. While many lambast Windows Phone for its 2.5 percent global market share, BlackBerry is faring much worse with a miserable 0.5 percent share.

Source: BlackBerry

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By villageidiotintern on 9/2/2014 2:50:27 PM , Rating: 2
How can the management of a company be so obtuse?

RE: Obtuse
By amanojaku on 9/2/2014 3:41:03 PM , Rating: 2
How so? This device doesn't compete with the typical consumer options from Apple, HTC, LG, Microsoft, Samsung, etc... It's for professionals who need (or want) the high-end specs of an Android flagship AND a screen capable of displaying as much of an image as possible. The target market was clearly spelled out: architects, doctors and lawyers, all of whom will need to see large, high-resolution images at some point. No other phone offers this without being a larger phablet. This will never sell the way iPhones and Galaxies do, and BB knows this. It's focusing on the group that still buys its products.

RE: Obtuse
By callmeizzy on 9/2/2014 4:02:10 PM , Rating: 3
The brilliant BB team has decided to target a tiny fraction of potential users. The spent millions to develop a product targets at a few million people. Good plan.

Meanwhile, explain how a Note 3, 5S or Iphone 6 doesn't meet the high resolution needs of the BB target market.


You must work for their PR group.

RE: Obtuse
By callmeizzy on 9/2/2014 4:03:37 PM , Rating: 2
'spent 10's of millions'

RE: Obtuse
By retrospooty on 9/2/2014 4:31:23 PM , Rating: 3
That is exactly what I was thinking. You first address the masses, then the niches. Something like this seems a better fit for an OEM like Samsung. They have tons of products at all points and can afford to make something niche... Blackberry is on it's deathbed. Their marketshare went from 2.5% to .6% in the past year. Right now is not the time to "address the niche" LOL.

Rather than making a niche product that a very small # of people will want, they really needed to put out something great that many people would want. Whatever, it's their choice and their funeral.

RE: Obtuse
By Motoman on 9/4/2014 12:37:37 PM , Rating: 2
In fairness, a lot of big-time companies started out with a product that only appealed to a fringe, and then grew from there.

BB is basically in that spot now - they're not a big company anymore, and their marketshare is a joke. The market wouldn't notice if they just packed up camp and quit tomorrow.

So...maybe this seems like a ridiculous thing to do from the standpoint of one of the stalwarts of mobile devices...but BB is no longer a stalwart. They're just a...wart.

RE: Obtuse
By amanojaku on 9/2/2014 4:41:43 PM , Rating: 3
No, but I worked on the sales end, so I can guess what BB is after. You're thinking like a consumer, assuming that sales are limited to handsets and apps. BB sells more than that, like BES. While the typical corporate environment has abandoned BB because the phones suck and BES doesn't appear to be useful, hospitals and law firms are different. They have a legal requirement to protect and preserve data. The same is true for government. There is no alternative to BES from Apple, Google or Microsoft.

So BB won't sell a lot of handsets, but it expects to sell a lot of software and services to manage those handsets. You'd know this if you ever read their stock market filings which show where BB gets its money.

Additionally, the Passport's screen is 4.5"x4.5". That's a diagonal size of 6.4", larger than the S5 or iPhone. And I pointed out that if you wanted larger you'd end up with a phablet like the Note 3.

Rather than calling people shills you should do some research.

RE: Obtuse
By callmeizzy on 9/2/2014 5:00:53 PM , Rating: 2
LOL. You were on their sales end, but you aren't a shill.

Face it, BB is doomed.

RE: Obtuse
By amanojaku on 9/2/2014 5:18:01 PM , Rating: 2
I was in sales, but NOT at BlackBerry.

You'll notice I never said anything about how well this strategy will work, nor did I give the device itself a critique. All I did was explain BB's reasoning based on its target market and the device design.

If that's too much for you to grasp then don't bother replying. Clearly, you're not trying to understand my point because you just want to dump on a company you don't like. I get it, you hate BlackBerry. I don't care, I'm neutral on the company.

RE: Obtuse
By lexluthermiester on 9/10/2014 2:44:47 AM , Rating: 2
"callmeizzy" is a little lacking in cognitive abilities. Don't bother responding to him in future...

RE: Obtuse
By Makaveli on 9/2/2014 6:24:48 PM , Rating: 1
Amanojaku don't waste your time with anything blackberry on this site. They are already made up their minds and there really is no point trying to have a discussion with closed minded people.

You will get better feedback from a dog.

RE: Obtuse
By shabby on 9/2/2014 5:39:20 PM , Rating: 2
This is the second time i've heard people use that word, obtuse, watching shawshank redemption was the other time.

RE: Obtuse
By villageidiotintern on 9/2/2014 10:01:08 PM , Rating: 2
Les Nessman.

RE: Obtuse
By Motoman on 9/4/2014 12:38:50 PM , Rating: 2 didn't knock.

Will there be anyone lining up to get this?
By peterrushkin on 9/2/2014 2:46:05 PM , Rating: 2
Nope? I didn't think so either lol.

By lexluthermiester on 9/10/2014 2:39:58 AM , Rating: 2
I will be.

It's big, highish resolution screen, great security, good specs, BIG battery and most importantly, a physical keyboard. iOS never had one, Android makers are shying away from them and here's Blackberry to the rescue. So ya, I'm in. And so is everyone who missed BB and wants a REAL keyboard.

Officially Announced?
By callmeizzy on 9/2/2014 2:51:40 PM , Rating: 3
This monstrosity has been all over the place for weeks now. Maybe they will officially announce that it is already being discontinued.

I kinda want one..
By inperfectdarkness on 9/2/2014 4:12:20 PM , Rating: 2
I'm guessing that in 25 years it will be a collector's item; the lackluster epitaph on RIM's downfall.

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

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