Print 9 comment(s) - last by Belard.. on Apr 3 at 5:04 AM

It can be accessed right from their browsers

BlackBerry is giving Android and Apple users a sneak peek at what its new BlackBerry 10 (BB10) operating system can do -- right through their mobile browser. 

BlackBerry wants to do more than just tell the world about BB10. It wants to show it why the new OS is comeback-worthy for the struggling company, and maybe convince a few iOS and Android users to switch along the way. 

All iOS and Android users have to do is go to and an interactive walkthrough of BB10 will appear. 

It's not a free-for-all allowing users to poke through all the ins and outs of BB10, but rather a walkthrough of the features that requires a quick tap or swipe now and then. It shows off features like Screen Share, Time Shift, Hub and predictive keyboard.

BlackBerry may have had a rough year or so with a huge service blackout in 2011 and market share loss to Apple and Android ever since, but things are turning around for the BB10 maker. 

It introduced the BB10 OS in January and recently released its first BB10-powered device -- the Z10

A recently-leaked BB10 roadmap revealed that many new BB10 devices will roll out this year, including tablets and phablets. So of course BlackBerry wants to show everyone why they should switch to the BB10 OS. 

Just last week, BlackBerry reported a surprise profit for the fourth quarter of 2012. BlackBerry reported an income of $94 million (18 cents per share). Excluding some costs, adjusted income came in at $114 million (22 cents per share). This beat analyst expectations of losing 29 cents per share.

Source: BlackBerry

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By Nortel on 4/2/2013 12:02:44 PM , Rating: 1
I just finished the demo (kind of short!). It felt very close to your typical Android navigation. Definitely not a reason to change phones...

RE: demo
By Newspapercrane on 4/2/2013 12:04:29 PM , Rating: 3
I just did it as well. It doesn't seem anything to write home about. Then again, if you are a company on the brink of leaving Blackberry for a different fruit it might make you think twice.

RE: demo
By stm1185 on 4/2/2013 1:15:00 PM , Rating: 2
Didn't MS do this with WP7 a couple years back?

I tried it and wasn't impressed by the OS. They'd have to sell me on the hardware and price. Which they didn't. Dull design, mid range specs, and the same $200 subsidized, $500+ off contract cost that the HTC One will probably have, and the Galaxy S4 will probably have, and the iPhone 5 has.

RE: demo
By Makaveli on 4/2/2013 6:37:03 PM , Rating: 2
This demo wasn't anything special.

Go to a store actually forget that.

Find someone that has a Z10 and ask if you can check out the phone.

Nothing will be better than the phone in hand with a friend knowledgeable about how it works there next to you.

By Toad the Great on 4/2/2013 9:57:36 PM , Rating: 3
Great demo! Short, but it is called a "glimpse" afterall.

I have only ever owned iphones but my wife and I both will be switching to the Z10.

Brilliant design and features. Expandable memory. Apps will come as more Z10's hit the market, that's just the way capitalism works.

In the end, it's just a phone. Folks get passionate about who's phone is better but I think that a healthy Blackberry offering is good for everyone.

RE: Fantastic!
By Belard on 4/3/2013 5:04:29 AM , Rating: 2
Such demos have been done for years by the likes of Sony with their feature phones... With even simulated physical buttons.

Yes, it would be great if blackberry was a healthier company. They still have a chance, they don't have any room for screw ups. They already messed up by spending 3 years to make BB10. There is little reason to take this long.

Let us know how those z10s are.

By FITCamaro on 4/2/2013 2:58:32 PM , Rating: 2
Big blue screen that said "Sorry your device isn't supported at this time"

By GotThumbs on 4/2/2013 3:39:12 PM , Rating: 2
I think BB needs to remind users why they were dominant in the business industry in the past. Their security (email/texts, etc) has been far better than any other phone maker IMO. Even the Arab nations had issues trying to prevent people getting out information on the issues/problems in those nations.

At the end of the day....a vulnerable IOS or Android phone is NOT what governments/companies want.

Just one important thing that seems to be overlooked IMO.

Loved my BB
By Gio6518 on 4/2/2013 5:58:56 PM , Rating: 2
Back in the day I loved my blackberry... But it's too late... Android is the dominant force in the mobile universe.... And I'm heavily invested into it with apps and etc . for my phone (family phones and tablets and so on) ... So unless their willing to give a substantial credit in their app store, I can't see myself or other users whether their Android or iOS switching

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