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Chen hopes that BlackBerry will be cash flow positive by the end of the current fiscal year

BlackBerry’s workforce has been slashed to 40% of its high mark from three years ago, its global smartphone market share has plummeted from 8.8 percent in Q4 2011 to below 1 percent currently, and the company has resorted to a using a quirky Fact Check Portal to counter “ false claims” by its competitors and the media.
 
However, BlackBerry CEO John Chen claims that the company is no longer on a downward trajectory and is now aiming skyward.
 
"We have completed the restructuring notification process,” said Chen in a leaked memo provided to Reuters. "More importantly, barring any unexpected downturns in the market, we will be adding headcount in certain areas such as product development, sales and customer service, beginning in modest numbers.”


BlackBerry CEO John Chen
 
Chen expects BlackBerry to be cash flow positive by the end of its current fiscal year and bluntly added that there is “no margin for error to complete BlackBerry's turnaround to success.”
 
That means that devices like the Classic and Passport have to be certified hits on market for BlackBerry to have any hope of staying even somewhat relevant in a world dominated by smartphones from Samsung and Apple. The latest figures from IDC show that Samsung and Apple command 25.2 percent and 11.9 percent respectively of the global smartphone market.


BlackBerry Passport
 
The Classic takes on the form of popular past BlackBerry devices like the Bold, while the Passport goes in an entirely new direction with a 4.5” square 1440x1440 display. BlackBerry’s Matt Young explained early last month that the Passport is a superior option to rectangular-display smartphones that currently dominate the market, claiming that it “is like the IMAX of productivity, and you don’t have to sacrifice screen real estate, vertically or horizontally.”
 
While the BlackBerry faithful will likely flock to the Passport (or any device that the company puts forth at the this point), it remains to be seen if it will be warmly greeted by everyday consumers and corporations that have abandoned the Canadian company over the past five years.

Source: Reuters





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