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Print 9 comment(s) - last by MrRuckus.. on Nov 13 at 1:43 PM


  (Source: Reuters)
RIM loads its last bullets into the chamber

In what very well could be Research in Motion Ltd.'s (TSE:RIM) Alamo-esque final stand, the embattled Canadian smartphone maker will on January 30th announced finalized information about its operating system overhaul, BlackBerry 10.

Currently in the testing stages, the much-delayed BlackBerry 10 looks to advance the BlackBerry experience, bringing more modern graphical niceties and features such as near field communications.  The new operating system, based on the acquired QNX Unix-like operating system, is accompanied by a major hardware overhaul.  The new lineup will feature a mix of full touch-screen and half-height touch-screen + keyboard devices, with screen resolution and processing power bumped.

Of course, most of the features RIM is adding will only bring it up to speed with rivals like Google Inc. (GOOG) and Apple, Inc. (AAPL), so it remains to be seen whether RIM can even achieve its modest goal of being in third place (by beating Microsoft Corp.'s (MSFT) Windows Phone 8 platform).
 
BB10 screen resolution

In its announcement, RIM writes:

"In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs. Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience – the BlackBerry Flow – that is unlike any smartphone on the market today," said Thorsten Heins, President and CEO of Research In Motion. "Thanks to our strong partnerships with global carriers and a growing ecosystem of developers, we believe our customers will have the best experience possible with BlackBerry 10. We are looking forward to getting BlackBerry 10 in the hands of our customers around the world."

It is unclear whether the launch at the end of January will be a hard launch (i.e. whether actual product will go on sale that week), or whether it will be a soft launch with a later launch date -- possibly March, as analysts have predicted.

RIM's greatest strength is its loyal legion of business consumers.  In recent months it has suffered a number of high profile defections as government agencies and enterprise deployments have looked to ditch their BlackBerries for more popular rival devices.

Perhaps the most painful single piece of news was the U.S. Department of Defense's quiet announcement that it would be working to support iPhones and Android handsets, as possible replacements to BlackBerries.  However, the good news for RIM is that the switch is not yet final; for now the DOD is still supporting BlackBerries.

RIM Sign
It's do-or-die time for veteran RIM. [Image Source: BGR]

If RIM can convince its critics that it's keeping up with the times in terms of hardware, core apps, third party apps, and overall user interface design, perhaps it can win back some of these waivering supporters.

But RIM knows -- or should know, at least -- that BlackBerry 10 is a do-or-die release.  If it fails to impress, RIM will almost certainly be broken up and sold, to preserve shareholder value.  If it succeeds the veteran phonemaker may survive and live to fight another day.

Source: RIM



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Why Wait??
By othercents on 11/12/2012 12:31:42 PM , Rating: 2
I think most people are questioning why wait for BB10 with all the other similar options available on the market now. There are too many unknowns just like WP8, however we know what to expect from WP8, but we have to wait 2 months for BB10.

This better be one amazing phone to keep people who are waiting from feeling they got cheated.




RE: Why Wait??
By RufusM on 11/12/2012 2:08:59 PM , Rating: 5
Has anyone been waiting for BB10 before buying? I just can't see it.


/facepalm
By retrospooty on 11/12/2012 12:36:02 PM , Rating: 5
So, a launch announcement is STILL 2 1/2 months away?

Good god, these guys cant get their acts together. 3 years after getting in involved with a good OS (QNX) and still no phone on the market. LOL... Just LOL.




This will be interesting..
By DukeN on 11/12/2012 3:27:45 PM , Rating: 2
The market has given RIM a 25% boost since their last earning's call, and we will get a better idea before this announcement.

I just don't know if they can woo the former BB diehards (like me) into coming back. Still love the product from an enterprise view, hoping they can deliver something for the consumer as well.




RE: This will be interesting..
By MrRuckus on 11/13/2012 1:43:57 PM , Rating: 2
quote:
Still love the product from an enterprise view


Why? Why have a middle man that requires 3rd party servers to function (BES) and requires your email to go through one other possible point of failure?

Every IT admin I have ever run across says they run from BES and would rather deal with exchange.


Really?
By Scannall on 11/12/2012 1:28:06 PM , Rating: 2
It seems to me to be like putting lipstick on a corpse. Might look a little better, but it's still dead.




RE: Really?
By Manch on 11/13/2012 1:58:20 AM , Rating: 1
See I was thinking this iis a BB users Superman Returns. Theyllbe all excited and when it finally releases it will just shit all over there dreams.


Riiiiggghhhttt
By room200 on 11/12/2012 3:03:08 PM , Rating: 3
BlackBerry 10 Launch Event to be Held January 30

and bankruptcy filing will be on January 31st.




By Taft12 on 11/12/2012 1:01:45 PM , Rating: 2
quote:
In its announcement, RIM writes:


I know these things are full of BS corporate jargon, but the use of "ecosystem" TWICE in one paragraph might be a new low.

And really, are there any features that are going to be truly "groundbreaking" (yuck) in the new OS? Let's just get it on the market already!




"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov














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