Overall Black Friday weekend sales up only slightly
One of the busiest shopping days
of the year is the Friday after Thanksgiving affectionately known as
Black Friday. Shoppers descend on stores like a biblical plague and
spend lots of money. The serious shoppers have been known to camp out
in front of retail stores to be the first in line as well.
Black
Friday deals aren’t limited to brick and mortar retail outlets
alone. Many online companies like Amazon.com also offer good deals on
Black Friday. Analytics firm comScore has released details about
online shopping on Black Friday and the top two websites for shoppers
were Amazon and Walmart.com.
Overall sales
on Black Friday were up 11% from the same day in 2008. Visits to
Amazon rose 28% with visits to Walmart.com rising 22%. The two online
retailers have been fighting for marketshare in the online industry
leading to significant price competition.
ComScore previously
reported that online shopping for the holiday season 2009 is expected
to rise 3% to $28.8 billion compared to the $28 billion spent
shopping online for the 2008 holiday season. The official kick off
for the online shopping season is today, known as Cyber
Monday.
"While this acceleration in spending suggests the
online holiday season may be shaping up slightly more optimistically
than anticipated, it may also reflect the heavy discounting and
creative promotions being put forth by retailers that now encompass
the use of social networks such as Facebook and Twitter," said
Fulgoni.
Sales were up overall, but CNN Money reports
that the amount
spent per person was down compared to 2008. This year the amount
each person shopping over the weekend spent dropped to $343.31
compared to $372.57 in 2008. Total weekend spending was pegged at
$41.2 billion, up from $41 billion in 2008.
NRF CEO Tracy
Mullin said, "While retailers are encouraged by the number of
Americans who shopped over Black Friday weekend, they know they have
their work cut out for them to keep people coming back through
Christmas."
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