Print 17 comment(s) - last by MrWho.. on Sep 20 at 7:56 AM

Nielsen search rankings for August 2010  (Source: Nielsen)
Bing/Yahoo combines has about 26% of search market

The search market is huge and generates vast amounts of money for the players who are able to successfully compete. That competition is growing but the vast majority of users online use Google for their search activities. Google has competition from the much less popular Yahoo and Bing search engines to some extent, but even combined Bing and Yahoo only have a fraction of the search traffic that Google boasts.

Nielsen Wire reports that the latest figures for the search market for August 2010 are now in. Predictably, Google still holds the lion's share with 65.1% of the entire market, growing 1% compared to the previous month. While Google still dominates, that leaves the smaller players to fight for the remaining spots on the list.

Traditionally Yahoo has held the second place spot with Microsoft Bing in third spot. There were changes for the first time in August for that second spot ranking. Bing was finally able to overtake Yahoo to get the second spot on the list. Bing/MSN/Windows Live searches held 13.9% of the search market for the month, growing 2% from the previous month. Yahoo slipped 8% for August compared to the previous month to close with 13.5% of the search market.

The fourth place spot on the search list goes to with a scant 2.1% of search and AOL with 2% of the market. With Bing now powering Yahoo, the total combined Microsoft share of the search market is about 26%.

Nielsen points out that its rankings only reflect search queries generated by a use so contextual searches or other non-user generated searches are not factored into the numbers.

Bing started to slowly capture some of Yahoo's market share in March.

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Really? Really?
By SlipDizzy on 9/15/2010 11:12:56 AM , Rating: 3
Someone please explain to me why is still being used? Is Jeeves really that helpful? I'm willing to bet its due to their search bar that is installed on machines if you sneeze while installing any application.

RE: Really? Really?
By AssBall on 9/15/2010 11:42:37 AM , Rating: 2
AoL surprises me more. Hard for me to believe so many people pay for that every month (1/2 or more of them probably search with bing/google).

RE: Really? Really?
By jimbojimbo on 9/15/2010 1:04:45 PM , Rating: 5
Ask only got on there because they bought their rights into various application installs and if anybody forgets to choose Custom or doesn't uncheck a box it'll install their piece of poop search bar and make themselves the default search provider on IE and Firefox as well as make themselves the default homepage. I hate those fucks.

RE: Really? Really?
By MrWho on 9/20/2010 7:56:54 AM , Rating: 2
I'd like to vote for this post, but unfortunately I can't.

By bighairycamel on 9/15/2010 10:07:06 AM , Rating: 4
I quit using Yahoo a long time ago because it's so cluttered. I just want a search engine. Bing is neat because you get a little education each day with their daily photo. Yahoo, on the other hand, is cluttered with celebrity gossip and new stories I don't care to read about on their site.

RE: Clutter
By Fleeb on 9/15/2010 1:00:29 PM , Rating: 2
Well, Yahoo! is more of a portal than just a search engine. So you got so many things in your homepage. Thus, if you clean it up that only the search feature remains, it is not a portal anymore.

RE: Clutter
By B3an on 9/15/2010 8:42:48 PM , Rating: 3
Bing also has a really nice design. Google have even started copying small bits of Bing lately.

I really like everything about Bing... apart from the actual search results. You dont get as many and the results often aint as good as googles.

RE: Clutter
By sleepeeg3 on 9/16/2010 12:08:09 AM , Rating: 2
Bing's search engine is unfortunately junk compared to Yahoo!'s old engine. The end is now for old Yahoo!

I like Bing's image search, which Google seems to have blatantly stolen. Unfortunately, I wish both image searches would just show me the full sized image when I click on the thumbnail...

By Spivonious on 9/15/2010 10:54:05 AM , Rating: 2
Doesn't Yahoo use Bing underneath?

So Bing really has 27% share. Not bad at all for something relatively new.

And AOL search uses Google, so Google is really 67.1%.

In summary,

1. Google, 67.1%
2. Bing, 27%
3., 2.1%

RE: HuH?
By GeekBrains on 9/15/2010 1:03:56 PM , Rating: 3
Not for every country I guess. I'm sure that Yahoo Japan doesn't use Bing.

RE: HuH?
By Ranari on 9/15/2010 8:25:08 PM , Rating: 2
Bing currently powers Yahoo's organic search. It won't be until the end of October (ish) that Bing will also power their paid ads. Keep in mind, Bing has only been powering Yahoo's organic search for a few weeks now.

RE: HuH?
By sleepeeg3 on 9/16/2010 12:03:38 AM , Rating: 2
Reading comprehension, FTW.

By jeffbui on 9/15/2010 4:28:23 PM , Rating: 2
I stopped using Yahoo when they stopped using Google.

RE: Yahoo
By RjBass on 9/15/2010 4:44:35 PM , Rating: 2
I stopped using Google when Bing introduced

By Smilin on 9/15/2010 10:08:17 AM , Rating: 2
Hopefully this will put some downward pressure on ad prices.

Wait a Minute..
By Ammohunt on 9/15/2010 1:54:35 PM , Rating: 2
Where is Alta Vista on the list?..Oh nevermind.

By ipay on 9/16/2010 2:09:57 PM , Rating: 2
Never use it. Suspect i never will

"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
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